G Fuel

G FUEL Energy Formula is a brand of caffeinated drink mix sold by Gamma Labs, based in West Babylon, New York.[1][2] It is marketed as a supplement for gaming that boosts focus and reaction time and claims that its advantage over conventional canned energy drinks is that its lack of sugar prevents the fatigue (or "crash" as the company refers to it) that comes when it wears off.[3]

G FUEL
TypeDrink mix
ManufacturerGamma Labs
Country of originUnited States
Introduced2012 (2012)
Websitegfuel.com

G FUEL originally released as a caffeinated powder intended to be mixed with water and has expanded its line of products over time to include a non-caffeinated version of the powder, a carbonated version in a can, a powdered hydration formula, and a pop rock like version in a tube.[4]

On August 26, 2020, G FUEL announced it made the Inc. 5000 list, which ranks the 5,000 fastest-growing private companies in the United States, for the fifth consecutive year. Previously, G FUEL made the Inc. 5000 list in 2016, 2017, 2018, and 2019.[5]

Formula
Green apple and coconut energy formula packs
A G FUEL Watermelon tub and G FUEL Blue Ice tub

A serving of G FUEL 16 US fluid ounces (470 ml) contains 150 mg of caffeine (some flavors contain 140 mg of caffeine), which is considered to be lower than other energy drinks such as Red Bull and Monster Energy.[6][7] The newly introduced cans of G FUEL contain 300 mg of caffeine, which is significantly more than G FUEL's energy drink competitors, but in line with recent canned energy drinks like Bang.

Flavors

Consisting of a variety of different flavors such as fruit punch, green apple, and lemonade, the company also offers other flavors made in collaboration with YouTubers, live streamers, and professional esports players.[8]

On January 3, 2019, G FUEL announced it was bringing back its previously discontinued pineapple flavor in collaboration with esports organization FaZe Clan, titled "FaZe Clan's Battle Juice."[9]

G Fuel announced the launch of its new Pink Grapefruit flavor on February 7, 2019. G Fuel said that the Pink Grapefruit flavor would be available beginning February 13, 2019 in tubs and limited-edition collector's boxes, which include one tub and one Panther Pink shaker cup.[10]

On April 9, 2019, G FUEL announced it will sponsor BLAST Pro Series Miami on April 13, 2019.[11]

G FUEL's ready-to-drink version in 16-ounce cans became available to buy on G FUEL's website on July 15, 2019.[12]

On August 14, 2019, G FUEL announced it was named to the Inc. 5000 for the fourth year in a row.[13]

G FUEL and artist Mike Perry announced a new limited-edition raspberry lemonade flavor named "HYPE SAUCE" would be available for sale on G Fuel's website beginning September 12, 2019.[14]

On August 28th, 2019, G FUEL announced its new flavor, KSI's Strawberry Banana, inspired by British YouTuber, boxer, and musician KSI.

On September 26, 2019, G FUEL announced it will release a new Twitch-inspired flavor at TwitchCon San Diego on September 27, 2019.[15] On September 27, 2019, G FUEL revealed that its Twitch-inspired G Fuel flavor is a sour grape flavor named "Sour Pixel Potion."[16]

On October 16, 2019, G FUEL released a new lingonberry flavor called "Pewdiepie," created in partnership with Swedish YouTuber PewDiePie.[17]

On January 22, 2020, G FUEL released its first coffee flavor called "French Vanilla Iced Coffee."[18]

On February 14, 2020, G FUEL launched a limited-edition Dr Disrespect Black on Blackberry G FUEL can.[19]

On February 26, 2020, G FUEL launched a "Guava" flavor developed in partnership with FIFA Twitch streamer Castro_1021.[20]

On March 11, 2020, G FUEL released a new "Spicy Demon'ade" flavor with Cayenne powder inspired by the upcoming video game DOOM Eternal, as well as a special "BFG edition" with twice the caffeine content.[21]

On March 25, 2020, G FUEL announced they expanded their partnership with the esports and gaming organization FaZe Clan and launched a "FaZeberry" flavor of G FUEL Hydration.[22]

On March 30, 2020, G FUEL announced it was launching a "Nemesis Tea Flavor" on April 3, 2020. The flavor tastes like lemonade mixed with iced tea, is inspired by the video game Resident Evil 3, and was developed in partnership with Capcom.[23][24]

On May 21, 2020 G FUEL released a "Sour FaZeberry" flavor developed in collaboration with FaZe Clan.[25]

On May 27, 2020, G FUEL announced it will launch a "MoonPie" flavor on June 24, 2020. G FUEL MoonPie tastes like marshmallow, graham cracker, and chocolate, and it was developed in partnership with Chattanooga Bakery, Inc., the makers of MoonPie.[26]

On June 23, 2020, G FUEL announced it partnered with SEGA of America, Inc. to launch a "Sonic's Peach Rings" flavor on August 12, 2020 in 16 oz. G FUEL cans. G FUEL Sonic's Peach Rings have a peach gummy flavor and is inspired by elements from across the Sonic the Hedgehog universe.[27]

On July 1, 2020, G FUEL announced it will release a "Star Fruit" flavor, developed in partnership with gamer and streamer NoisyButters, on July 15, 2020.

On October 6, 2020, G FUEL announced it teamed up with Activision and will launch a "Wumpa Fruit" flavor, inspired by Crash Bandicoot™ 4: It's About Time, on October 15, 2020.[28]

On October 14, 2020, G FUEL announced it will be releasing a "FaZe X" flavor on October 21, 2020. The flavor is G FUEL and FaZe Clan's eighth co-developed flavor together and is a celebration of FaZe Clan's 10-year anniversary. "FaZe X" has been described as having a mysterious icy flavor.[29]

Discontinued flavors

In March 2018, G FUEL discontinued coconut, pineapple, and mystery flavor but pineapple has been brought back under a new flavor called, "battle juice".[30]

In November 2019, G FUEL discontinued Blood Orange and then OpTic Nadeshot's "LemoNade" flavors.

On May 19, 2020, G FUEL discontinued Keemstar's Cotton Candy flavor after a conflict between him and H3h3Productions led to G Fuel cutting sponsorship ties with the creator.[31]

Criticism

One of the ingredients in G Fuel is the compound taurine, and Gamma Labs has been criticized for not disclosing the quantity of taurine in G Fuel. Chief executive officer Clifford Morgan stated that "There is nothing wrong with taurine, especially in small amounts".[32]

In April 2018, Gamma Enterprises settled a $10,500 lawsuit with California's Environmental Research Center over lead contamination in their G Fuel products. 18 samples of G Fuel were found to have great enough lead content that warning labels were required, per California's Proposition 65.[33]

References
  1. Stout, Hilary (19 May 2015). "Selling the Young on 'Gaming Fuel'". The New York Times. Retrieved 16 February 2019.
  2. "G Fuel drinks big for gamers, but are they safe?". ABC7 New York. 2017-02-03. Retrieved 2019-03-31.
  3. "G Fuel Energy Formula".
  4. "G Fuel Energy Formula".
  5. "G FUEL Makes Inc. 5000 List Of Fastest-Growing Private Companies In America For Fifth Consecutive Year". PR Newswire. August 26, 2020.
  6. "Caffeine in G Fuel Energy Drink Mix". www.caffeineinformer.com. Retrieved 17 February 2019.
  7. "Energy drink makers target young gamers - HT Health". health.heraldtribune.com. 2 June 2015. Retrieved 17 February 2019.
  8. "G Fuel partners with Enthusiast Gaming amidst Titans turnover". Esportz Network. May 8, 2020. Retrieved May 22, 2020.
  9. "Gamma Labs is bringing back Pineapple as Battle Juice G Fuel". Stack3d. 3 January 2019.
  10. "Just in time for Valentine's Day: G Fuel Announces New Pink Grapefruit Flavor". PR Newswire. 7 February 2019.
  11. "G Fuel to Sponsor BLAST Pro Series in Miami". Cision PR Newswire. April 9, 2019.
  12. "G Fuel, The Official Energy Drink of Esports®, Is Now Available In 16-Ounce Cans Nationwide". Cision PR Newswire. July 15, 2019.
  13. "G Fuel Named to Inc. 5000 List for Fourth Consecutive Year". Cision PR Newswire. August 14, 2019.
  14. "G FUEL And Award-Winning Artist Mike Perry Announce New Limited-Edition HYPE SAUCE Flavor". Cision PR Newswire. September 9, 2019.
  15. "G FUEL Will Reveal its Secret Twitch-Inspired Flavor at TwitchCon San Diego on September 27". Cision PR Newswire. September 26, 2019.
  16. "The Twitch-inspired G Fuel is a sour grape flavor named Sour Pixel Potion". Stack3d. September 27, 2019.
  17. "PewDiePie finally reveals first G FUEL flavor". Dexerto.
  18. "First-ever coffee flavor of G Fuel launches in tubs and a Collector's Box". Stack3d.
  19. "G FUEL launches limited edition Dr Disrespect cans". Dexerto.
  20. Lopez, Ule (February 27, 2020). "G Fuel Launches a New Castro Guava Flavor". BagoGames.
  21. "Rip and Tear Through DOOM Eternal with G FUEL's 'Spicy Demon'ade'". Gaming Access Weekly. March 11, 2020.
  22. "G FUEL And FaZe Clan Expand Eight-Year Partnership, Launch "FaZeberry" Hydration Flavor". PR Newswire. March 25, 2020.
  23. "Escape From Raccoon City With G FUEL Nemesis Tea Flavor, Inspired By Resident Evil™ 3". PR Newswire. March 30, 2020.
  24. McQuarrie, Laura (March 31, 2020). "Resident Evil 3 Inspired G FUEL's Nemesis Tea Flavor". Trend Hunter.
  25. FUEL, G. "G FUEL And FaZe Clan Launch New Sour FaZeberry Flavor And #GFUELFaZeX Dream Setup Contest". www.prnewswire.com. Retrieved 2020-10-29.
  26. "Houston, We Have A Problem: G FUEL MoonPie Will Crash Into Earth On June 24". PR Newswire. May 27, 2020.
  27. "G FUEL and SEGA Team Up To Create a Sonic the Hedgehog Energy Drink". PR Newswire. June 23, 2020.
  28. "It's About Time: G FUEL And Activision Team Up To Launch Crash Bandicoot™-inspired Wumpa Fruit Flavor On October 15". AP NEWS. 2020-10-06. Retrieved 2020-10-29.
  29. FUEL, G. "G FUEL And FaZe Clan Are Dropping A New, Celebratory "FaZe X" Flavor On October 21". www.prnewswire.com. Retrieved 2020-10-29.
  30. "Gamma Labs discontinues three G Fuel flavors all from 2015". Stack3d. 21 March 2018. Retrieved 17 February 2019.
  31. Tenbarge, Kat (2020-05-20). "Energy drink company G Fuel no longer sponsors internet drama reporter Keemstar after claims that he exploited a YouTuber who died by suicide". Business Insider. Retrieved 2020-05-20.
  32. Sager, Stacey (3 February 2017). "G Fuel energy drinks big for teen or kid gamers, but are they safe?". ABC7 New York. Retrieved 17 February 2019.
  33. https://www.vpesports.com/featured-news/gamma-enterprises-settles-lawsuit-over-Gfuel-energy-supplements
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