Gabe McDonough

Gabe McDonough is a music and branding professional and musician. He is currently Executive Producer at MAS - Music and Strategy and has previously lead the music departments of advertising agencies TBWA\Media Arts Lab, Leo Burnett and DDB Chicago. He was a Governor of the Chicago Chapter of the Recording Academy from 2011 until 2016.

Early life

McDonough is a graduate of Wilfrid Laurier University in Waterloo, Ontario.

Career

In the worlds of music and branding/advertising, McDonough is "seen as a savvy translator between the creative and corporate sides." [1]

In 2009, Adweek recognized McDonough’s use of Os Mutantes song "A Minha Menina" in a McDonald’s commercial as being one of the five best ad songs of all time.[2] By including song "Lights Out" in Bud Light Lime commercials, music artist Santigold was catapulted to fame.[3] McDonough won the 2013 Midem Marketing Competition award for Best Music Placement in a TV Commercial/Ad.[4]

McDonough has played bass in several bands, including the London-based Piano Magic, Füxa, Boas, and The Chicago Stone Lightning Band.

References
  1. https://www.buzzfeed.com/jessicahopper/how-selling-out-saved-indie-rock
  2. http://www.adweek.com/aw/content_display/creative/features/e3i4722353a16827bf01358f2c82511e657
  3. http://adage.com/songsforsoap/post?article_id=126941
  4. http://www.hypebot.com/hypebot/2013/01/midem-2013-music-marketing-competition-winners.html
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