Gabriel Torrelles

Gabriel Torrelles is a writer,[1] filmmaker,[2] and Internet entrepreneur from Caracas, Venezuela. He was editor in chief of Urbe, a newspaper first published in 1996 with the aim of being an alternative newspaper for Venezuelan youth.[3] This was the first youth newspaper of Venezuela.[4] He also co-founded Planetaurbe.tv,[5] and the magazine Urbe Bikini, along with the country's largest publisher, Cadena Capriles. He is currently living in Los Angeles, California while developing online storytelling and TV series.

Born (1978-09-14) September 14, 1978
Caracas, Venezuela
OccupationWriter, producer and entrepreneur
NationalityVenezuelan
GenreDrama, comedy
Notable worksInternet entrepreneur, writer, television producer
SpouseMaiah Ocando

Literary work

Torrelles wrote the novel Worse than you (Peor que tú, 2008),[6] which has been considered an uncanny bestseller for youngsters in his country.[7]

Worse than you was used by the Venezuelan rock band Candy 66 as inspiration for the song "Veneno", the first single and promotional video from their album Evolutio (2010).[8]

In 2007 Torrelles was recognized at the Young Readers Contest 2007 in the Brand Category (Innovative Activities to Improve the Relationship Between the Newspaper and Youth), organized by the World Association of Newspapers, a nonprofit organization that brings together 18,000 publications on five continents. The award was due to his role as Creative Director and Executive Producer of the Urbe Awards 2006 and the campaign "Have you ever seen a green dog".[9]

In March 2008, Torrelles was one of the fifteen writers selected to participate as a speaker in the III New Urban Narrative Week[1] with his short story "Todas las mentiras que recuerdo", which was selected among 110 stories received from eight countries. The story was published in the anthology Tiempos de Ciudad (2010) edited by Fundación Para La Cultura Urbana.[10]

By 2010 Torrelles announced that he was writing a new project, that would address the issue of the future and how technology has changed everything into a "faster, amplified, accelerated, viral and unreal" world.[11]

Internet and innovation

In recent years, Torrelles has been involved in narrative projects combining storytelling and Internet. One of the highlights has been creating and writing the eight-episode miniseries Planeta N8, released in September 2011 and sponsored by Nokia.[12] This is the world's first television series made entirely with cell phones.[13][14]

The series was part of Planetaurbe.tv's content, an online TV channel for youngsters throughout Latin America. Torrelles was founder and CEO of Planetaurbe.tv until mid-2012.[15] Planetaurbe.tv was an alternative weekly aimed to a young audience for 15 years, but under Torrelles' direction decided to use digital tools and become an online and interactive TV channel in partnership with Venezuela's largest media outlet, Cadena Capriles. Torrelles claimed that his dream was to make a different television, not only in terms of quality, but also according to the Internet's way of thinking.[5]

In September 2012 Torrelles won a Silver Trophy Anda Award in the Non-profit Message-Digital Campaign category as Creative Director and Director for "What if you could do it again?" (Tú sí puedes), a video against teenage pregnancy.[16]

Since 2012 Torrelles has been the executive producer and creative director of an online comedy and how-to-and-syle TV series called Visto Bueno.[17] The show has been described as "lifehacking for the style-conscious consumer"[18] and an effort to create a space for young girls to discuss fashion an beauty advice for any size, on any budget.

In 2013 Torrelles created She Looks Like, a series that attempts to crack the look of celebrities using visuals and comedy. A second season was ordered for spring 2014.[19]

In 2014 Torrelles and his creative partner Maiah Ocando landed a talent development deal with Disney-ABC for a future television show.[20]

Visto Buenowas nominated for two Streamy Awards 2013 as Best International Series and Series of the Year,[21] in 2014 in Fashion, First Person and Entertainer of the Year categories,[22] and again in 2015 in Fashion.[23] This was the first Latin show to be nominated three years in a row,[24] and the only Spanish-speaking show nominated.[25]

Torrelles was the executive producer of Vuelo sobre ti, an independent feature documentary[26] about the last tour of the Venezuelan rock band Zapato 3.[27] The film had a distribution deal with Amazonia Films to be premiered in October 2015 in 40 movie theaters in Venezuela, the biggest release for a music film in the country. In September 2016, Vuelo sobre ti won the award for Best Documentary Feature in the ELCO Film Festival 2016.[28]

In June 2015, Torrelles developed a musical project sponsored by Honda aiming to tell the story of how multicultural millennials in America are shaped by their Hispanic roots and their everyday life. The song "Mis Dos Mundos" was performed by Maiah Ocando, written by Torrelles, Daniel Norman and the L.A band Elah, and produced by Torrelles at the Paramount Recording Studios in Hollywood, California. The song received more than 400,000 views on YouTube in the first week.[29]

On June 17, Torrelles spoke on the panel "Be a Maker, Not A Taker" at the Voto Latino's Power Summit in Las Vegas, Nevada. This is a professional development conference that educates, engages and empowers American Latino Millennials. The conference brings together dynamic leaders to network, explore resources and learn how to grow their careers from cross-industry experts.[30]

In July 2016, Maiah Ocando signed a Content Development Deal with Univision. As part of the deal, Torrelles created a portfolio of new series on beauty, fitness, relationships, fashion and DIY projects aimed at multicultural millennial women in America, starring Ocando, who served as their digital correspondent, creating innovative social content and formats for platforms such as Snapchat and Facebook Live.[31] In September 2016, Ocando joined the team of Noticias Univision #EdicionDigital,[32] the first network newscast conceived, designed and produced for live simulcast on digital/social platforms plus broadcast television, and the only noon network newscast in the United States. Torrelles was writer/executive producer of her segment.[33]

In December 2016 Dear Maiah, a digital series starring Ocando, premiered. It was developed in collaboration with Fullscreen's AT&T Hello Lab,[34] with Torrelles serving as executive producer and creative consultant for the series. A digital spin on an advice column, Dear Maiah encouraged Maiah's fans to ask her questions about everyday life. The show received nearly 3.3 million total video views, and was a finalist for the "Best Use of Instagram" and "Mobile Campaign" at the 9th Annual Shorty Awards in March 2017.[35]

In the spring of 2017, Ocando and Torrelles created one of the first hour-long podcasts in Spanish language in the US. The podcast No sé, dime tú (I don't know, you tell me), comments on pop culture, current events and their lives asimmigrants fighting for the American dream in Los Angeles. It was named one of the "9 Latinx Podcast You Should Be Listening To Right Now" by Latina Magazine.[36]

Personal life

Since 2005, Torrelles has had a relationship with his creative and business partner, the host of Visto Bueno and online celebrity Maiah Ocando.[37] The couple got married in Los Angeles in the summer of 2014.[38]

Bibliography
YearTitleGenre
2008Peor que túNovel
2008Sexo a 62 manosShort stories
2010Tiempos de ciudadShort stories

Awards and nominations
Year Nominated Award Result
2007 World Young Reader Prize Brand: Innovative Activities to Improve the Relationship Between the Newspaper and Youth Won
2012 Anda Award Silver Trophy: Non-profit Message-Digital Campaign Won
2013 Streamy Awards 2013 Best International Series Nominated
2013 Streamy Awards 2013 Audience Choice Finalists for Series of the Year Nominated
2014 Streamy Awards 2014 First Person Nominated
2014 Streamy Awards 2014 Entertainer of the Year Nominated
2014 Streamy Awards 2014 Streamy Award: Fashion Nominated
2015 Streamy Awards 2015 Streamy Award: Fashion Nominated
2017 Shorty Awards 9th Annual Shorty Awards: Best Mobile Campaign Nominated
2017 Shorty Awards 9th Annual Shorty Awards: Best Use Of Instagram Nominated

References
  1. "III Semana de la Nueva Narrativa Urbana realizarán en Caracas". Letralia. Retrieved 1 October 2015.
  2. "Luis Soles lleva a Zapato 3 a la pantalla grande con el film "Vuelo sobre ti"". Noticias 24. Retrieved 4 September 2015.
  3. "Urbe". Saber UCAB: Repositorio Institucional de la Universidad Católica Andrés Bello. Retrieved 4 September 2015.
  4. Colón Moleiro, Eric. "Hace 20 años la juventud tenía una brújula". El Estímulo. Retrieved 4 September 2015.
  5. "Gabriel Torrelles, de Planeta Urbe: El contenido trasciende a las redes sociales". El Mundo, Economía y Negocios. Retrieved 4 September 2015.
  6. "Escritores venezolanos en Twitter". Culturizando. Retrieved 4 September 2015.
  7. "Ponente Switch 04: Gabriel Torrelles". Wearepicta. Retrieved 8 September 2015.
  8. "Exclusivo: Estreno oficial del nuevo video de Candy66". Planeta Urbe dot Com. Retrieved 8 September 2015.
  9. "Background: Category: Brand". World Association of Newspapers and News Publishers. Retrieved 5 October 2015.
  10. "Presentación del libro Tiempos de ciudad: III y IV Semana de la Nueva Narrativa Urbana". Analítica (in Spanish). Retrieved 5 October 2015.
  11. "Gabriel Torreles: Escribir es mi única opción". Qué Leer. Retrieved 8 September 2015.
  12. "Serie juvenil Planeta N8 próxima a estrenarse fue grabada con equipos Nokia N8". Hormiga Analítica. Retrieved 4 September 2015.
  13. "Planeta N8: Serie juvenil grabada enteramente con..." Microsoft: Lumia Conversaciones.
  14. "Planetaurbe estrena serie grabada sólo con celular". Últimas Noticias. Archived from the original on 5 March 2016. Retrieved 4 September 2015.
  15. "La televisión que haces con tus amigos". Revista Dominical. Retrieved 4 September 2015.
  16. "JWT se consagró como la Agencia del Año en los Premios ANDA 2012" (in Spanish). Retrieved 5 October 2015.
  17. "Maiah Ocando y Visto Bueno van por los Streamy". Revista Dominical. Retrieved 8 September 2015.
  18. Gutelle, Sam. "'Visto Bueno' Leading The Way For International Series In America". Tubefilter. Retrieved 8 September 2015.
  19. "Maiah Ocando estrena nueva serie en Estados Unidos". La Patilla (in Spanish). Retrieved 1 October 2015.
  20. Márquez, José. "Maiah Ocando: "Sentarme en las oficinas de ABC ha sido un sueño"". El Universal (in Spanish). Retrieved 1 October 2015.
  21. "3rd Annual Winners and Nominees". Streamy Awards. Retrieved 21 September 2015.
  22. "4th Annual Winners and Nominees". Streamy Awards. Retrieved 21 September 2015.
  23. "5th Annual Winners & Nominees". Streamy Awards. Retrieved 21 September 2015.
  24. "Maiah Ocando fue nominada a los Streamy Awards de Hollywood". El Universal (in Spanish). Retrieved 21 September 2015.
  25. "La venezolana Maiah Ocando vuelve a ser nominada a los Streamy Awards". Cochinopop (in Spanish). Retrieved 21 September 2015.
  26. Urdaneta, Rafael. ""Zapato 3" llega a la gran pantalla con el documental "Vuelo sobre ti"". FM Center. Retrieved 1 October 2015.
  27. Lebon, Manuel. "Zapato 3 vuela sobre sus fans con documental y nuevo disco en directo". Contrapunto (in Spanish). Retrieved 1 October 2015.
  28. "Zapato3 se alza con su primer olivo como mejor largometraje documental en el festival ELCO 2016". La Patilla. Retrieved October 7, 2016.
  29. "Mis Dos Mundos - Maiah Ocando [Official Music Video]". YouTube. Retrieved 4 October 2015.
  30. "VL Power Summit 2016". Voto Latino. Retrieved 4 July 2016.
  31. Parga, Monica. "Conoce a Maiah Ocando, en preguntas de 10 segundos y sin filtro". Univision.com. Retrieved October 7, 2016.
  32. PR, Univision. "Univision estrena noticiero digital multiplataforma: revive la primera emisión". Univision.com. Missing or empty |url= (help)
  33. "Univision News Breaks New Ground with Launch of First Newscast Conceived and Produced for LIVE Simulcast on Five Different Platforms – "Noticiero Univision Edición Digital"". Univision.com. Archived from the original on 2016-10-09. Retrieved October 7, 2016.
  34. "AT&T Hello Lab Teams With Social Media Stars For Three New Shows On Instagram". Tubefilter. Retrieved March 21, 2017.
  35. "The Ninth Annual Shorty Awards". Shorty Awards. Retrieved March 21, 2017.
  36. "9 Latinx Podcast You Should Be Listening To Right Now". Latina. Retrieved November 1, 2017.
  37. Pernalete, Ranmarvi (November 9, 2012). "Maiah Ocando: "He hecho de todo a través de internet"". Falcón Total (in Spanish).
  38. "¡Maiah Ocando y Gabriel Torrelles se casaron!". Erika Tipo Web. Retrieved 4 September 2015.
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