Gaspar Saladino

Gaspar Saladino (September 1, 1927[1] – August 4, 2016)[2] was an American letterer and logo designer who worked for more than sixty years in the comic book industry, mostly for DC Comics. Eventually Saladino went by one name, "Gaspar," which he wrote in his trademark calligraphy.

Gaspar Saladino
Gaspar Saladino, 2014
Born(1927-09-01)September 1, 1927
Brooklyn, New York
DiedAugust 4, 2016(2016-08-04) (aged 88)
NationalityAmerican
Area(s)Letterer, logo designer
Pseudonym(s)Gaspar, Gaspar S., L.P. Gregory
Notable works
Numerous DC Comics and Marvel Comics logos
Arkham Asylum
Superman vs. the Amazing Spider-Man
AwardsShazam Award (1971, 1973)

From 1966 to the 1990s he lettered many of the logos, titles, captions and balloons on DC Comics covers.[3] For a period in the 1970s, he was also "page-one letterer" for many Marvel Comics books.[3]

Biography

Early life and education

Saladino was born in Brooklyn, New York City, and attended Manhattan's School of Industrial Art.[1] While in school Saladino did some comic-book inking for Lloyd Jacquet's "Funnies, Inc.", one of several "packagers" of the time that produced outsourced comics for publishers entering the new medium.[1] After graduating from high school, Saladino enlisted in the U.S. Army, which stationed him in Japan in a public relations capacity.[1] He returned home in 1947.

Lettering

In 1949, he approached DC Comics, where production chief Sol Harrison showed Saladino's art samples to editors. One, Julius Schwartz, while unimpressed with the art, offered Saladino regular work as a letterer.[1] Though working in the office, ensconced between letterer Ira Schnapp and production artist Mort Drucker, Saladino was employed as a freelancer, earning $2 a page and generally earning $90 a week.[1] He recalled in a 2007 interview, "DC wanted a full-time letterer and by being present I got first choice of assignments. I also thought it was beneficial to be able to work hand in hand with the artists."[4]

Saladino recalled in 2007 that his first job for DC was a "cowboy romance" comic.[4] The title was Romance Trail #5 (March–April 1950) in which he lettered two stories, "Romance By Mail" with art by Carmine Infantino and Joe Giella, and a one-page poem "Western Serenade" with art by Alex Toth. These were Saladino's first printed works for DC.[1] They were followed by more work in Romance Trail and the western series Jimmy Wakely, starting with issue #5 (June 1950).[5]

He did much of the lettering for the humor strips of Henry Boltinoff in Action Comics. In the late 1950s and 1960s, Saladino was a mainstay on DC editor Julius Schwartz's books, like Strange Adventures, Mystery in Space, Justice League of America, The Flash, Showcase, and many more.

When Carmine Infantino came on as DC's art director and then editorial director in 1966/1967, he gradually shifted all of DC's premiere lettering tasks: logos, cover lettering and house ads, from veteran letterer Ira Schnapp to Saladino. This changed the whole line's look, adding Saladino's bold, dynamic style.,[3][4] Saladino continued to letter many interior pages as well.

In the late 1960s, while freelancing for DC, Saladino began freelancing for Marvel as well, using the pseudonym L.P. Gregory[6] and lettering titles including Iron Man, The Avengers and Tales to Astonish.[5] In the mid-to-late 1970s Saladino became the uncredited "page-one letterer" for many Marvel Comics titles.[7] He eventually credited himself as simply either Gaspar or Gaspar S.[6]

In 1976, Saladino lettered the historic DC-Marvel crossover comic Superman vs. the Amazing Spider-Man. He also lettered the oversize special issue Superman vs. Muhammad Ali. By 1977, Saladino was lettering most of DC's war comics, in addition to many superhero and mystery stories. From 1976 to 1977, he lettered the Los Angeles Times Syndicate comic strip The Virtue of Vera Valiant,[6] by writer Stan Lee and artist Frank Springer.

Saladino's output after 2002 was minimal.[5]

Logos
Swamp Thing #1, featuring Saladino's logo design. Cover art by Bernie Wrightson.

Saladino designed the logos for DC's Swamp Thing, Vigilante, Phantom Stranger, Metal Men, Adam Strange, House of Mystery, House of Secrets, and Unknown Soldier, among others.[4][8] He also re-designed established character logos to make them more contemporary and stylish, such as with Green Lantern.[8] He also did the lettering for cover blurbs for a wide variety of titles and for seasonal house ads that ran in several issues at a time.[9][10][11][12]

For Marvel, Saladino's logos, which he either created or updated, include The Avengers, Sgt. Fury and his Howling Commandos, Captain America and the Falcon, and Marvel Triple Action.[8]

In 1974, with the launch of the short-lived publisher Atlas Comics, Saladino designed logos for all the company's titles.[13]

In the 1980s he designed logos for Neal Adams' Continuity Comics and for some titles published by Eclipse Comics.[4]

In the 1990s he designed product logos for the Lucky Mojo Curio Company, a metaphysical supply manufactory founded by Catherine Yronwode, the former editor-in-chief of Eclipse Comics.

Lettering style
A panel from Arkham Asylum (story by Grant Morrison, art by Dave McKean), showing Saladino's distinctive lettering treatment.

Saladino's default dialoguing style was curvy and naturally enmeshed with the artwork. When producing house ads or cover blurbs, he sometimes altered the standard letterforms in order to interlock letters.[11] One trademark was his use of big, bold, oversized exclamation points.[4]

During the early 1970s Saladino lettered the interiors for the then-new title Swamp Thing. It was in the pages of this series that he created the concept of character-designated fonts, with Swamp Thing's distinctive outlined, "drippy" letters.[14]

Saladino always lettered by hand. Likewise, his word balloons were drawn freehand, never with a template.[4]

Personal life

Saladino and his wife Celeste were married in 1957. At first the couple lived in Queens Village, then moved to a home in Plainview, Long Island in 1959, where they lived the rest of Gaspar's life. They had three children, Greg (born in 1960), Lisa (1962) and Peter (1965). At present there are five grandchildren: Jordan, Brea, Jackson, Alyssa and Kaila.[3] In April 2013, he was named honorary chief of the Plainview Fire Department as a 50-year member.[15]

Selected bibliography
  • Justice League of America (DC, 1962–1967)
  • G.I. Combat (DC, 1979–1981)
  • L.E.G.I.O.N. (DC, 1989–1994)
  • Hellblazer (DC/Vertigo, 1990–1994)
  • The Flash, vol. 2 (DC, 1993–2002)
  • R.E.B.E.L.S. (DC, 1994–1996)
  • Seekers Into the Mystery (DC/Vertigo, 1996–1997)

Awards

References
  1. Klein, Todd (December 27, 2012). "Gaspar Saladino's First Lettering for DC Comics part 1". KleinLetters.com. Retrieved August 19, 2013.
  2. Johnston, Rich. "Gaspar Saladino, DC's Letterer From Sixties Covers To Arkham Asylum, Dies At 88". Bleeding Cool.
  3. Klein, Todd. "Gaspar Saladino 1927-2016", Kleinletters.com (Aug. 7, 2016). Retrieved August 8, 2016.
  4. Stroud, Bryan (2007). "Gaspar Saladino Interview". The Silver Age Sage. Retrieved July 18, 2008.
  5. Gaspar Saladino at the Grand Comics Database
  6. Bails, Jerry; Ware, Hames, eds. "Saladino, Gaspar". The Who's Who of American Comic Books. Retrieved August 20, 2013.CS1 maint: extra text: authors list (link)
  7. Mark Evanier quoted in Brian Cronin's "Comic Book Urban Legends Revealed" #66, Comic Book Resources (Aug. 21, 2006). Retrieved July 20, 2008.
  8. Images of logos by Saladino for DC and Marvel, confirmed by employees at DC, including Paul Levitz, and by the Grand Comics database
  9. "All those pieces of art paper with Gaspar's cover lettering were stored in a few bulging folders in a file drawer in the DC production room. When I had time, I went through what was there, mostly from the late 1970s to 1985, and put together these reference pages" -- Todd Klein
  10. "Lots more terrific cover lettering from "The Master," Gaspar Saladino." -- Todd Klein
  11. "Here's the third part of the collection of wonderful cover lettering by Gaspar Saladino that I put together in 1985." -- Todd Klein
  12. "This last section of my 1985 collection of stellar cover lettering by the great Gaspar Saladino also includes some from house ads." -- Todd Klein
  13. "Gaspar Saladino did all the logos at Atlas" Alan Kupperberg in CBA #16
  14. "When Swamp Thing by Len Wein and Bernie Wrightson became both a financial and creative success for DC in the seventies, everyone agreed the comic wouldn't be the same without Gaspar's distinctive and expressive lettering." -- Mark Evanier
  15. Dowd, Joe (April 9, 2013). "Gaspar Saladino, 50-Year-Member, Named 'Honorary Chief'". Plainview.Patch.com. Retrieved August 19, 2013.
  16. Hahn, Joel, ed. "Academy of Comic Book Arts Awards". Comic Book Awards Almanac. Archived from the original on January 26, 2013. Retrieved August 21, 2013.CS1 maint: extra text: authors list (link) CS1 maint: bot: original URL status unknown (link) Additional .
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