Gay Financial Network

The Gay Financial Network was created by Walter Schubert[1] in April 1998.[2] It aims to single out businesses which practice discrimination on the basis of sexual orientation.[3] It was the first gay-specific company to be advertised in The Wall Street Journal, on February 18, 2000[2] and has been seen as an example of the merging of gay activism with gay marketing.[4]

References
  1. Staff writer. "Walter Schubert: founder and chairman Gay Financial Network". nglcc.org. National Gay & Lesbian Chamber of Commerce. Archived from the original on 21 May 2009. Retrieved 31 January 2016.
  2. Raeburn, Nicole C. (2004), "Winds of change outside corporate walls: external factors influence gay-inclusive poliicies", in Raeburn, Nicole C. (ed.), Changing corporate America from inside out: lesbian and gay workplace rights, Minneapolis: University of Minnesota Press, pp. 140–141, ISBN 9780816639984.CS1 maint: ref=harv (link) Preview.
  3. Spurdon, Stephen (16 May 1999). "Money: As sound as a pink pound". The Independent. Independent Print Ltd. Retrieved 31 January 2016.
  4. Danuta Walters, Suzanna (2001), "If it's pink we'll sell it: gay entrepreneurship", in Danuta Walters, Suzanna (ed.), All the rage: the story of gay visibility in America, Chicago: Chicago University Press, p. 282, ISBN 9780226872315.CS1 maint: ref=harv (link) Preview.


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