Genie (Terex)

Genie is an American company owned by Terex which manufactures work lifts and platforms used in construction, maintenance, warehouse stocking, and equipment installation. Founded in 1966 by Bud Bushnell, the company operated independently until acquired by Terex in 2002.[1] Genie operates in locations worldwide, headquartered in Redmond, Washington, United States.[2] The company marked its 50th anniversary in 2016.[3]

For other uses, see Genie (disambiguation).
Genie
TypeSubsidiary
IndustryLifting and Material Handling
Founded1966 (1966)
FounderBud Bushnell
HeadquartersRedmond, Washington, USA
Number of locations
16
Area served
Worldwide: United States, Australia, Brazil, China, France, Germany, Italy, Japan, The Netherlands, Russia, Singapore, South Korea, Spain, Sweden, United Arab Emirates, United Kingdom, Mexico
ProductsAerial work platforms
Construction
ParentTerex (2002–present)
Websitegenielift.com

History

Genie Industries was founded in 1966 by Bud Bushnell.[4] At the time, Bushnell was working for Seattle Bronze, a company that produced hoists in Kent, Washington. Bushnell bought the manufacturing rights to a material lift that operated on compressed air. Bushnell named the product Genie because he thought the hissing sound of the compressed air used to raise the machine's operator sounded like a genie rising from its bottle.[4]

The Genie Hoist was patented by Bushnell in 1968.[4] In the 1970s, the company continued to grow with the addition several material-handling devices, including the Teletower and the company's first personal lift in 1978.

In its early years, Genie manufactured products at a facility in Kirkland, Washington. In 1982, Genie moved its headquarters to Redmond, Washington. Today, the company continues to maintain its corporate headquarters, and three manufacturing facilities, in Redmond.[4]

After moving to the manufacturing facility in Redmond, Genie introduced the first Z-boom in 1984.[4]

In 1993, Genie introduced the IWP. The company followed up that introduction with the addition of scissor lifts in 1997, trailer-mounted boom in 1998 and rough-terrain scissor lifts in 1999.[5]

Also in 1998, Genie expanded its Washington state manufacturing footprint to Moses Lake.

In 2002, Genie Industries was acquired by Terex Corporation, a global manufacturer of construction and industrial equipment.[6] In the years following the sale, the Genie organization was transitioned over to the Terex Aerial Work Platforms (AWP) segment of Terex. All of the company's products are still sold and marketed under the Genie brand.[4]

The sale of the company led to Genie expanding its manufacturing ability to other parts of the world. Genie now has manufacturing facilities in China, Italy and the United Kingdom. The company employs more than 1,800 people in Redmond, Washington, and more than 3,800 worldwide.[4]

Markets

Genie products are commonly used in aviation, construction, entertainment, government and military, industrial, warehousing and retail applications.[7]

The equipment rental industry accounts for 90 percent of all Genie product domestic sales and 80 percent of sales outside of the United States.[4]

Products

Genie produces several types of construction lift equipment ranging from boom lifts,[8] aerial work platforms, equipment handlers, scissor lifts,[9] and material lifts.[10]

Genie boom lifts.

Aerial Work Platforms[11]
  • AWP™ Super Series
  • DPL™ Super Series
  • IWP™ Super Series

Boom Lifts
  • Articulating booms (electric, hybrid, and engine-powered)[12]
  • Telescopic booms[13]
  • Trailer-mounted booms[14]

Material Lifts[16]
  • Genie Lift™
  • Super Hoist™
  • Load Lifter™
  • Superlifts
  • Super Tower™
Genie 19ft Electric Scissor Lift for hire at Duralift Access Hire in Australia
Genie 53ft Rough Terrain Scissor Lift for hire at Duralift Access Hire in Australia

Scissor Lifts[17]
  • Electric and engine-powered scissor lifts
  • Rough terrain scissor lifts

Telehandlers[18]
  • Compact telehandlers
  • High reach telehandlers

Vertical Lifts

Service Providers

The Best Aerial Work Lifts Service Providers in India

References
  1. "Terex Buys Genie". Vertikal.Net.
  2. "Genie - Locations". Retrieved 30 January 2013.
  3. "Genie celebrates 50th anniversary, marks milestones in personnel lift industry".
  4. "Reaching Higher at Genie Industries | Seattle Business Magazine". Seattle Business Magazine. Retrieved 2017-04-25.
  5. "Basement Beginnings to Global Giant". www.cranehotline.com. Retrieved 2017-04-26.
  6. "Terex Completes Genie Acquisition". rermag.com. Retrieved 2017-04-26.
  7. "Genie Celebrates 50 Years of "Building the Future"". For Construction Pros. Retrieved 2017-04-26.
  8. "First Genie S-3800 in Europe". Vertikal. 16 January 2013. Retrieved 30 January 2013.
  9. "New Materials Handling Attachment For Scissor Lifts". build.co.uk. 14 January 2013. Retrieved 30 January 2013.
  10. "Genie - New Equipment". Retrieved 30 January 2013.
  11. "Genie Aerial Work Platforms".
  12. "Genie announces new boom lifts" (PDF).
  13. "Genie super boom launch".
  14. "BoomTime, page 30" (PDF).
  15. "Terex AL4L, AL5L Light Towers".
  16. "Genie Super Hoist — Genie Super Tower | Best Material Lifts".
  17. "Terex launches electric versions of Genie RT scissors".
  18. "Terex begins manufacturing Genie telehandlers in Oklahoma City".
  19. "Vertical Platform Lifts".
  20. "Genie stock picker".
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