Gerhard Augustin

Gerhard Augustin (born in 1941) is a German music producer. He was the first professional disc jockey in Germany and co-founder of the music program Beat-Club.[1] Augustin helped generate a shift in Germany culture by introducing various genres of music at a time when schlager was the standard by giving exposure to krautrock bands such as Amon Düül II and Popol Vuh.[2] He later became the head of A&R for United Artists Records in Munich, and then the producer and manager for American R&B duo Ike & Tina Turner.[3]

Gerhard Augustin
Born1941 (age 79–80)
Hagen, Germany
NationalityGerman
OccupationProducer, manager, A&R, disc jockey
Known forCo-founder of Beat-Club
TelevisionBeat-Club

Life and career
Handprints by Uschi Nerke and Gerd Augustin at Lloyd-Passage (Mall of Fame) in Bremen, Germany.

Augustin was born in Hagen, Germany. When he was 15 years old, he heard Elvis Presley's song "Don't be Cruel" on the AFN Bremerhaven in 1956 which began his love for music.[4]

In the early 1960s, received a green card to live in New York City for two years.[4] He adapted easily to the new country due to his knowledge of popular American music. When he arrived in New York City, he first lived in the Bronx, then Greenwich Village. There he met Richie Heavens and Bob Dylan in 1962. He shared an apartment with the musicians Charlie Chin of Cat Mother & the All Night Newsboys, Steve Turnage and Charles Kimbrough.[4] He worked at Stechert-Hafner bookstore attended concerts of Nina Simone and Thelonious Monk, who created his music in front of the audience on stage by involving the audience in the composition process.[4] Augustin often visited the Village Gate and Village Vanguard clubs, where he met Miriam Makeba, Harry Belafonte, Miles Davis, and Bill Cosby.[4]

In 1963, Augustin became first German disc jockey in Bremen. He created a discothèque named the Twen Club in the basement of a restaurant, The Gypsy Cellar.[2] He became well-known in Bremen and northern Germany.[5]

In 1965, Augustin met Michael Leckebusch at his Twen Club.[6] Leckebusch, a former trumpet player in a theatre band in Hamburg, came to work for Radio Bremen TV.[5] Augustin became friends with Leckebusch and they created the television show Beat-Club, which is considered Germany's first rock music program.[2] The series was inspired by Augustin's travels where he had seen the American music program Shindig! and the British music program Top of the Pops.[2] The Beat-Club premiered in September 1965, broadcast from Bremen and produced by the regional TV network Radio Bremen. Augustin was a co-host of the first seven shows. The show became an immediate sensation. "People from the older generation (old Nazi's) hated it, young kids loved it and said things like 'keep it going' and so on. It caused a real reaction between the generations," Augustin said.[2] Eventually, his relationship with Leckebusch deteriorated because Leckebusch was taking credit for the success of the show, and Augustin got phased out of the show.[2] In December 1972, the Beat-Club was replaced by another music program, Musikladen, which was on air until 1984.[5]

After Augustin left the Beat-Club in 1967, he moved to San Francisco in 1968.[6][2] There he met and befriended promoter Bill Graham who introduced his to bands such as the Grateful Dead, Quicksilver, Sly & the Family Stone, and Ike & Tina Turner.[2] While in San Francisco, he worked at KQED TV. He was awarded a scholarship to attend Stanford University where he received a diploma in Mass Communications.[2] After graduation, he worked in Los Angeles with United Artists Records. In 1969, United Artists sent Augustin to work for the company in German. Siegfried Loch, head of Star-Club record label, started a German flagship label for United Artists/Liberty Records, to aim both at the domestic market and abroad.[2] After two years as assistant managing director of United Artists' German office, Augustin joined the A&R department in 1971.[7] He signed the bands Amon Düül II, Popol Vuh, and Can to the label.[8][2]

Augustin produced various Ike & Tina Turner songs and albums, including Feel Good 1972), Blues Roots (1972), and Sweet Rhode Island Red (1974) which were made at the Turners' Bolic Sound studio. In 1975, he left his position as head of A&R for United Artists Records in Munich to become their manager until their split in 1976.[3]

In 1976, Augustin formed the company Gammarock Musik in Los Angeles with Patrick Gammon. In 1979, United Artists overtook the administration of Gammarock Musik.[9] He later hosted a public radio show in Bremen.[2]

In 2015, Augustin's handprints were added to the Mall of Fame in Bremen with Uschi Nerke who hosted Beat-Club and Musikladen.

Production credits

Singles
  • 1972: Ike & Tina Turner – "Up In Heah" / "Doo Wah Ditty (Got To Get Ta)"
  • 1972: Ike & Tina Turner – "Chopper"
  • 1972: Ike Turner – "Think" / "Lawdy Miss Clawdy"
  • 1972: Ike Turner – "Right On" / "Tacks In My Shoes"
  • 1972: Demon Thor – "East And West" / "Ant Hill"
  • 1973: Missing Link – "Friday On My Mind" / "Kid's Hunting"
  • 1973: Demon Thor – "For One Little Moment" / "Good Morning"
  • 1973: Demon Thor – "Pink Mary" / "The Army (Part II)"
  • 1974: Ike & Tina Turner – "Sexy Ida (Part I)" / "Sexy Ida (Part II)"
  • 1976: Patrick Gammon – "Party Hardy"
  • 1978: Days – "Love Only Hurts" / "(Roll Up To The) Mystery Tour"

Albums

*indicates albums credited as Executive Producer

Books
  • 1986: Tina Turner (ISBN 9783404611003)
  • 1989: Die Beat-Jahre: Musik in Deutschland - d. sechziger Jahre [The Beat Years. Music in Germany in the sixties] (ISBN 9783442210176)

References
  1. "Deutschlands erster DJ - DER SPIEGEL - Geschichte". www.spiegel.de (in German). December 4, 2007. Retrieved 2020-12-03.
  2. Patterson, Archie. "Gerhard Augustin Interview: The Godfather of Deutsch Rock". Eurock.
  3. "Executive Turntable" (PDF). Billboard: 4. February 8, 1975.
  4. "Die wilden Sechziger: Als der Beach Boy halbnackt in der Kirche orgelte". Spiegel Online (in German). April 9, 2008.
  5. "Beat-Club". TV.com.
  6. ""Beat Club": Als das Fernsehen rocken lernte". Spiegel Online (in German). January 23, 2008.
  7. "Executive Turntable" (PDF). Billboard: 6. December 25, 1971.
  8. Stubbs, David (2015). Future Days: Krautrock and the Birth of a Revolutionary New Music. Melville House. ISBN 978-1-61219-475-2.
  9. "United Artists" (PDF). Billboard: 60. December 8, 1979.
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