Goldstar (beer)

Goldstar (Hebrew: גולדסטאר‎) is an Israeli brand of 4.9% abv lager brewed by Tempo in Netanya, Israel. It is marketed as a dark lager beer, though it is amber in appearance.[1]

Goldstar
TypeIsraeli lager
ManufacturerTempo
Introduced1950 (1950)
Alcohol by volume4.9%
VariantsGoldstar Unfiltered, Goldstar Black Roast, Goldstar Light
Websitehttps://en.tempo.co.il/brands/gold-star/
Goldstar branded glass with its Hebrew logo

History

According to Tempo Beer Industries, Goldstar was developed by brewmaster Menachem Berliner in 1950 and was the first Israeli draft beer.[2] It was among the products acquired by Tempo in 1985.[3]

Markets

Goldstar is considered Tempo's "flagship brand". Certified kosher,[4] it is currently the top-selling beer in Israel.[5]

Advertising and sponsorship

A number of celebrity images have been used to advertise the beer, ranging from Paul Newman[6] to Claudia Schiffer.[2] More recently, Tempo has faced media criticism for "sexist" advertising.[7]

Goldstar is the title sponsor of the Goldstar Zappa Sound System music festival.[8]

Reception

The Forward called Goldstar and several other beers commonly consumed in Israel "light, easy-drinking beers — the stuff zayde might drink on a hot day".[9] However, Haaretz has referred to Goldstar as "beer few Israelis are proud of".[10]

References
  1. "Goldstar from Tempo Beer, a Pale Lager style beer: An unofficial page for Goldstar from Tempo Beer in Netanya, Israel". www.ratebeer.com. Retrieved 2015-06-06.
  2. "Goldstar's Story". Tempo Beer Industries. Archived from the original on 6 February 2014. Retrieved 15 July 2017.CS1 maint: bot: original URL status unknown (link)
  3. Adam Montefiore (18 July 2015). "Take a shluk of beer". Originally published in the Jerusalem Post.
  4. Yenne, Bill (2014). Beer The Ultimate World Tour. Race Point Pub. p. 162. ISBN 9781937994419.
  5. Country Report: Beer in Israel. Euromonitor International.
  6. Sucharov, Mira M. (2005). The international self : psychoanalysis and the search for Israeli-Palestinian peace. Albany: State University of New York Press. p. 58. ISBN 9780791483060.
  7. "Goldstar beer ad slammed as sexist". Haaretz. 9 July 2015.
  8. "Top 10 Things to Do". Jerusalem Post. 5 January 2017.
  9. Jamie Levin and Sarah Treleaven (5 September 2012). "Bubbling Up Across Holy Land". The Forward.
  10. Yardena Schwartz (30 May 2016). "Israel becomes land of milk and whiskey". Haaretz.
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