Greenathon

Greenathon (aka the NDTV-Toyota Green campaign) is a nationwide campaign to save the environment.[1] The main goal is to spread awareness among people in India to sustain the greenery of Mother Nature. It also helps generate money to spread awareness for various social causes. It is sponsored by Toyota.[2]

Greenathon logo

It started in April 2008 as Greenathon 1 and then each year it has been working and raising donations for social causes. It has raised more than 15 crore rupees in previous 3 years.[2] Vikram Chandra CEO of NDTV group, Priyanka Chopra campaign ambassador and Cyrus Broacha have been anchoring for the show, which is an all-day-long program on NDTV channels.[2]

The Greenathon helps villages with electricity, cleaning up rivers, recycling plastic bags. There is also an incident where 32–50 kg of plastics found in each stomach of 36 cows. So the India's Supreme Court has shown consideration on total ban of plastic consumptions.[3][4]

Priyanka Chopra started the campaign on 9 April 2014 on the banks of Yamuna River, Agra by cleaning up plastic bags called as "plastic clean-up drive".[5] Like in previous Greenathons this year also the actor Milind Soman has taken up arms for this cause by a 1500 km long marathon from Delhi to Mumbai[6] along with Rahul Bose and few others.[7]

The campaign is being supported by many actors and singers such as Shahrukh Khan, Shilpa Shetty, Yuvraj Singh, Sanjay Dutt, Preity Zinta, Ranbir Kapoor, Dia Mirza, Karan Johar, Usha Uthup, Richa Sharma, Bappi Lahiri and others.[8]

References
  1. "NDTV launches its 4th edition of the Greenathon campaign". Mediavataar. 11 April 2012. Archived from the original on 25 May 2012. Retrieved 20 May 2012.
  2. "Greenathon 4 - Bigger, Faster, Stronger and Greener!". IndianTelevision.com. 19 May 2012. Retrieved 20 May 2012.
  3. "Supreme Court to consider total plastics ban / Anti-littering effort supported by TV station". plasteurope.com. 10 May 2012. Retrieved 20 May 2012.
  4. "Supreme Court mulling total ban on plastic". NDTV. 7 May 2012. Retrieved 20 May 2012.
  5. "NDTV plans to make Greenathon 4 bigger, faster, stronger and greener". BestMediaInfo.com. 23 April 2012. Retrieved 20 May 2012.
  6. "1,500 km to a clean and green India". Hindustan Times. 1 May 2012. Retrieved 20 May 2012.
  7. "Milind Soman sets off on 1,500-km Greenathon". NDTV. 20 April 2012. Retrieved 20 May 2012.
  8. "NDTV's Greenathon campaign raises Rs 2.4 crore". TelevisionPoint. 11 February 2009. Retrieved 20 May 2012.
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