Guayakí (company)

Guayakí Sustainable Rainforest Products, Inc., more commonly known as Guayakí, is an organic beverage company specializing in yerba mate products based in Sebastopol, California.[2] In addition to offering loose-leaf yerba mate, Guayakí also sells canned as well as carbonated yerba mate drinks, and energy shots. Guayakí receives American-nationwide distribution to approximately 10,000 stores,[3][4] primarily through organic and health-oriented grocery stores such as Whole Foods among other retailers, as well as through online channels.[5]

For other uses, see Guayaki (disambiguation).

Guayakí
TypePrivate
IndustryBeverage, organic products
Founded1996
FoundersAlex Pryor, David Karr
HeadquartersSebastopol, California
Area served
United States, Canada
Key people
Chris Mann, CEO[1]
ProductsYerba mate, beverages, energy shots, energy drinks
Websitewww.guayaki.com

In 2018 Guayakí's mission was, in part, to "steward and restore 200,000 acres of rainforest and create over 1,000 living-wage jobs by 2020" in the Atlantic Forest through their own "Market Driven Restoration" model, the idea that imperialism and colonialism as a result of the market for products from less-developed countries can be combatted using the market itself.[6][7]

Guayakí is a B Corporation,[8] certified organic by USDA Organic; Additionally, the company is also certified fair trade by IMO and is a member of Fair Trade Federation, and the first yerba mate company to achieve biodynamic certification.[9]

References
  1. Ferrari, Pierre (February 18, 2010). "Guayakí's CEO Chris Mann on the Importance of Running a Transparent Company". Fast Company. Retrieved June 1, 2015.
  2. "Guayakí Pioneers Market-Driven Restoration Business Model - RSF Social Finance". RSF Social Finance. August 27, 2012. Retrieved June 5, 2018.
  3. "Small Biz Makeover: Guayaki Tea's Big Challenge". Newsweek. November 24, 2009. Retrieved June 5, 2018.
  4. "Guayakí Self-Distribution Model Rolls On". BevNET.com. October 31, 2019. Retrieved February 21, 2020.
  5. Latif, Roy. "Sparkling Growth: 6 Questions with David Karr of Guayaki". BEVNET. Retrieved June 1, 2015.
  6. "100 Years of Sun: Regenerative Agriculture". 100 Years of Sun: Regenerative Agriculture. Retrieved June 5, 2018.
  7. "Restoring the Rainforest: Guayakí Brews Environmental and Social Change - KWHS". KWHS. March 12, 2013. Retrieved June 5, 2018.
  8. "Guayaki: Blending Tradition and Regeneration". Sounds and Colours. January 21, 2016. Retrieved February 21, 2020.
  9. foodnavigator-usa.com. "If you survive, you thrive: Guayaki yerba mate's slow-burning success". foodnavigator-usa.com. Retrieved February 21, 2020.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.