Hayden Cox

Hayden Cox (born 7 February 1982 in Sydney) is an award winning.[1] surfboard designer, entrepreneur and founder of Haydenshapes Surfboards. He is also the inventor of patented parabolic carbon fibre frame surfboard technology FutureFlex[2] sold globally, along with his brand Haydenshapes, in over 70 countries. He is recognised for his innovative use of custom designed materials,[3] modern construction methods and entrepreneurialism in business[4]

Hayden Cox
Born (1982-02-07) 7 February 1982
Sydney, Australia
NationalityAustralian
OccupationSurfboard Designer
Known forFounder of Haydenshapes Surfboards and Inventor of FutureFlex

Career

At the age of 15, Hayden Cox broke his favourite surfboard and did not have the money at the time to purchase a new one so he decided that he'd learn to make one instead.[5] At the age of 16 he coded his first website and began to sell surfboards under his new business "Haydenshapes Surfboards" to friends, locals and teachers at school. After a short-lived attempt at university to study a degree in business, Hayden decided to focus solely on his budding surfboard business and opened his first factory in Mona Vale, New South Wales at the age of 20. Determined to reinvent the design and construction of the traditional 'wooden stringer' surfboard, he began experimenting with unique materials and construction techniques to test new flex patterns and how it affected performance. Former world champion surfer and fellow Sydney Northern Beaches local Tom Carroll was the first person to road test Cox's newly created prototype "FiberFlex"[6] (now known as FutureFlex), which was later refined and launched into the market in 2006. Following the success of the brand launch into the global market and worldwide best selling Haydenshapes design "Hypto Krypto",[7] Cox relocated to Los Angeles where set up a second custom factory and office facility.

Hayden Cox has collaborated on a number of notable design projects in conjunction with Haydenshapes Surfboards with key brands, some of which include Alexander Wang (designer),[8] Audi[9] and Quiksilver. In 2014 he spoke[10] on stage at international design event Semi-Permanent and exhibited a first of its kind surfboard installation[11] at Carriageworks Sydney.

Cox married Danielle Foote in 2015.[12]

Awards
  • 2015 USA Surfboard of the Year 2015[13] (Surf Industry Manufacturers Association)
  • 2015 Surfboard of the Year 2015[14] (Australian Surf Industry Awards)
  • 2014 Surfboard of the Year[15] (Australian Surf Industry Awards)
  • 2014 " Sport & Leisure" Award (Australian Good Design Awards)[16]
  • 2011 News.com.au Entrepreneur of the Year Award ( News Corp Australia)

References
  1. Tanner Walker (16 June 2015). "Hypto Krypto Wins Surfboard of The Year 2 Years Running". Transworld Business. Los Angeles. Retrieved 16 June 2015.
  2. Lori Kozlowski (21 September 2012). "Surfboard Meet Technology". Forbes. Los Angeles. Retrieved 21 September 2012.
  3. Hans Aschim (14 August 2014). "Cool Hunting Interview with Hayden Cox". Cool Hunting. New York. Retrieved 14 August 2014.
  4. Fred Pawle (12 June 2015). "Hayden Cox Rides the Hypto Krypto to Surfing Success". The Australian. Sydney. Retrieved 12 June 2015.
  5. Lori Kozlowski (21 September 2012). "Surfboard Meet Technology". Forbes. Los Angeles. Retrieved 21 September 2012.
  6. ssica Gardener (31 August 2011). "New Board Hits Sure Breakl". BRW. Sydney. Retrieved 31 August 2011.
  7. Jake Howard (12 February 2015). "Best Selling Surfboard of 2014". Stab Magazine. Sydney. Retrieved 12 February 2015.
  8. Elle Halliwell (19 July 2014). "Alexander Wang Recruits Aussie Surfboard Maker". The Daily Telegraph. Sydney. Retrieved 19 July 2014.
  9. "Design Experience with Haydenshapes and Audil". Stab Magazine. Sydney. 14 May 2015. Retrieved 14 May 2015.
  10. Murray Bell (12 March 2015). "2015 Speakers". Semi Permanent. Sydney. Retrieved 12 March 2015.
  11. Jade Moyano (17 June 2015). "Haydenshapes Gallery Exhibition". Trend Land. New York. Retrieved 17 June 2015.
  12. Longhetti, Chloe-Lee (2 February 2015). "Delta Goodrem walks down the aisle looking stunning in white". The Daily Telegraph. Retrieved 6 March 2019.
  13. Transworld Business (12 February 2016). "2015 Award Winners". SIMA. California, USA. Retrieved 12 February 2016.
  14. SBIA (15 June 2015). "2015 Award Winners". Surf and Board Sports Industry Association. Gold Coast, Queensland. Retrieved 15 June 2015.
  15. SBIA (1 May 2014). "2014 Award Winners". Surf and Board Sports Industry Association. Gold Coast, Queensland. Retrieved 1 May 2014.
  16. Good Design Australia (21 May 2014). "2014 Good Design Awards". Good Design Australia. Sydney, New South Wales. Retrieved 21 May 2014.
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