Hemmets Journal

Hemmets Journal (English: Journal of the Home) is a Swedish family magazine published by Egmont.[1] It was the second largest weekly magazine in Sweden in 2009.[2]

Hemmets Journal
EditorJanne Walles
CategoriesFamily magazine
FrequencyWeekly
Circulation169,100 (2014)
Year founded1921
CompanyEgmont
CountrySweden
Based inMalmö
LanguageSwedish
WebsiteHemmets Journal
ISSN0018-0327

History and profile

The first issue of Hemmets Journal was published in 1921.[3] It was a Swedish version of the popular Danish magazine Hjemmet that was first published in 1904. Hjemmet was printed by the Danish publishing company Gutenberghus (which later became Egmont) and the Swedish version was published by its own subsidiary of Gutenberghus, Hemmets Journals Förlag.

The editor-in-chief is Janne Walles, who has held that position since 1990. As of 2008, there are approximately 40 employees working on Hemmets Journal. The magazine's head office has been located in Västra hamnen, a city district in Malmö, since 2005. It was previously located in Kirseberg, also in Malmö.[4]

Statistics have shown that the average readers of Hemmets Journal are 56-year-old women living in smaller cities across Sweden.[4] Features in the magazine include editorials,[5] interviews,[6] fashion reports,[7] crosswords,[8] poetry,[9] horoscopes,[10] and recipes.[11]

Circulation

Hemmets Journal sold 217,800 copies in 2008.[12] The magazine had a circulation of 230,000 copies,[4] with a total of 507,000 readers as of June 2009. In addition, Hemmets Journal had 150,000 online readers in 2007.[13] The magazine's readership decreased by 10,000 people in 2006,[14] and approximately 5,000 readers in 2007.[15] Between January 2007 and January 2009, the readership of Hemmets Journal decreased from 543,000 to 507,000 readers. Allers (with 548,000 readers) is the only weekly magazine that is larger than Hemmets Journal, although Hemmets Journal was larger at the beginning of 2008. Hemmets Journal is also the second largest family magazine in Sweden. In 2014 the magazine sold 169,100 copies.[16]

References
  1. Widing, Hans (14 December 2000). "Malmöförlag startar ny tonårstidning". Sydsvenskan (in Swedish). Archived from the original on 9 March 2012. Retrieved 15 November 2009.
  2. Ahlberg, Anders (10 June 2009). "Allers störst bland familjetidningarna". Media världen (in Swedish). Archived from the original on 15 June 2009. Retrieved 15 November 2009.
  3. "Hemmets Journal". Sveriges Tidskrifter (in Swedish). Archived from the original on 4 March 2016. Retrieved 12 August 2015.
  4. Hagenblad, Åsa (21 January 2008). "'Jag älskar att tjuvlyssna'". Sydsvenskan (in Swedish). Archived from the original on 9 March 2012. Retrieved 15 November 2009.
  5. Edqvist, Karl (11 October 2009). "Säkerhetschef – på jobbet och privat". Sydsvenskan (in Swedish). Archived from the original on 9 March 2012. Retrieved 15 November 2009.
  6. "Arbetargrabben som blev artist". Sveriges Television (in Swedish). 10 December 2007. Archived from the original on 13 June 2011. Retrieved 15 November 2009.
  7. Súnden, Tove (4 November 2008). "'Det slutar aldrig vara roligt'". Sydsvenskan (in Swedish). Archived from the original on 9 March 2012. Retrieved 15 November 2009.
  8. Söderberg, Karen (22 July 2004). "Campingens härlighet". Sydsvenskan (in Swedish). Archived from the original on 9 March 2012. Retrieved 15 November 2009.
  9. Jaderup, Elin Fjellman (2 April 2002). "Rätt "hook" och "flow" tog Elofsson till stjärnorna". Sydsvenskan (in Swedish). Archived from the original on 9 March 2012. Retrieved 15 November 2009.
  10. Sjöberg, Malin (8 August 2007). "Heikki Vesa lägger stjärna". Sydsvenskan (in Swedish). Archived from the original on 1 August 2012. Retrieved 15 November 2009.
  11. Iseli, Kenneth. "Kokböckers mångfald ställs ut". Dala-Demokraten (in Swedish). Archived from the original on 19 July 2011. Retrieved 15 November 2009.
  12. Martin Schori (19 February 2009). "TS 2008: Affärsvärlden tappar halva upplagan". Dagens Media (in Swedish). Retrieved 11 January 2017.
  13. Sundén, Göran (7 August 2007). "Hektiskt. Filip Pettersson, en av tio snickare som har mycket att göra". Sydöstran (in Swedish). Archived from the original on 18 April 2013. Retrieved 15 November 2009.
  14. Blåder, Anders (30 May 2006). "Kvällspressen backar i ny räckviddsmätning". Sveriges Television (in Swedish). Archived from the original on 13 June 2011. Retrieved 15 November 2009.
  15. "Stort ras för kvällstidningarna". Sydsvenskan (in Swedish). 22 February 2008. Archived from the original on 9 March 2012. Retrieved 15 November 2009.
  16. "Filters upplaga rasar". Resume (in Swedish). 20 February 2015. Retrieved 14 September 2016.
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