Henrik Purienne

Henrik Purienne (born as Benninghoff H. Puren; 1977), is a South African photographer, Film Director, and founder of fashion publication, Mirage. He is based in Cape Town.[2]

Henrik Purienne
Born
1977 (1977) (age 44), Worcester, South Africa[1]
OccupationPhotographer, film director
Years active2003–present
StyleSnapshot aesthetic, documentary, natural beauty
Websitewww.purienne.com

Early life

Purienne was born in Worcester, South Africa.

Work

Purienne began his career making documentary films[3] influenced by the realist aesthetic of filmmakers such as Eric Rohmer and John Cassavetes. His subjects are predominantly natural looking girls often set against beach- or poolside situations.[4][5]

He has created advertising campaigns and editorials for the brands Louis Vuitton,[6] Maison Kitsuné,[7] American Apparel,[8] Maison Margiela,[9] Interview Magazine,[10] Playboy,[11] Vogue,[12] Lui,[13] and Purple often featuring contemporary 'it girls' such as Sky Ferreira,[14] Emily Ratajkowski,[15] Camille Rowe,[16] and Aymeline Valade.[17]

In 2009 he launched the fashion and culture publication Mirage.[18]

Bibliography
  • Purienne, Henrik (2013). Purienne. Prestel. ISBN 978-3-7913-4827-8.
  • Purienne, Henrik (2016). Holiday. Prestel. ISBN 978-3-7913-8271-5.

Awards
  • 2012 - D&AD Yellow Pencil, 'Professional Awards' category, for commercial film / campaign directed by Purienne, titled 'MK is...', for South African music television channel MK[19]

References
  1. "Stellenbosch Academy
  2. "Emptykingdom
  3. " Sun, sand and sex, Henrik Purienne's sunkissed pictures of beach beauties "so real they are confused for art]", Dazed Digital
  4. Review Dazed Digital
  5. Interview Paper Journal
  6. Louis Vuitton
  7. Interview Kitsune
  8. The man behind American Apparel Ads
  9. Maison Margiela
  10. Interview Magazine
  11. Playboy
  12. Vogue
  13. Lui Magazine
  14. Ferreira Maison Kitsune
  15. Emily Ratajkowski Tumblr
  16. Camille Rowe
  17. Aymeline Valade
  18. Mirage Magazine
  19. Ogilvy's innovative MK campaign

Sources
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