Home Instead Senior Care UK

Home Instead Senior Care UK is a network of franchises specialising relationship-led domiciliary care for the elderly, in support of aging in place. It is a franchise of Home Instead Senior Care which is based in Nebraska and was founded in 1994. It has 210 franchised offices across the UK, employing more than 13,000 people.[1] It was one of the 20 most recommended providers in the Home Care Awards 2019.[2] It achieved an overall rating of 9.9 out of 10.[3]

Home Instead Senior Care UK
Home Instead Senior Care office in Rogerstone, Wales
HeadquartersStretton, Warrington
Region
United Kingdom
ServicesHome care
Websitewww.homeinstead.co.uk

Martin Jones, based in Stretton, Warrington is the CEO.[4] He is also involved with Business in the Community He sees the company as a major provider of community-based care in line with the strategy outlined in the NHS Long Term Plan. He spoke at the Future of Care conference in London in March 2019, discussing the place of robotics in senior care.[5]

The firm is particularly interested in the use of assistive technology, and has formed a partnership with Anthropos Digital Care which provides smart sensors in the home. These can form a picture of the activities of an older person and generate alerts and actionable insights. It was piloted at four of the firms franchises in 2018.[6] In August 2020 the firm launched a three-year research partnership with the University of York’s Social Policy Research Unit.[7]

Performance

In 2020 the organisation had 64 Care Quality Commission ‘outstanding’ ratings across England. This was more than 25% of its English network, which compared to an average 3% in the social care sector. In 2019, it was congratulated by the chief inspector of Adult Social Care.[8] They won the Queen's Award for Enterprise: Innovation (2016). At that time they had 56 offices and in 2019 they had 195, with about 10,500 clients and about 9,500 caregivers.[9] Jones was appointed to the board of trustees at The Silver Line in March 2019.[10] Staff are matched with clients that share their interests, and all home visits are at least an hour.[11]

It was awarded the Princess Royal Training Award in 2016 and 2019.[12]

In December 2020 it was named the UK’s number one franchise business in the Elite Franchise Top 100 league table.[13]

Operations
Home Instead Senior Care wheelchair adapted car

The national office of Home Instead Senior Care UK is based in Warrington. There are 210 franchise offices UK wide. The franchise in Stockton-on-Tees, Home Instead Cleveland, which was set up in 2014 and is owned and run by a former Stockton Rugby Club player, was rated outstanding by the Care Quality Commission after an inspection in 2018.[14] The York & Malton franchise was also rated outstanding in 2018. The CQC reported: ‘The culture at Home Instead Senior Care is exceptionally open, honest and caring, demonstrating a commitment to putting their clients and staff at the heart of everything they do.’[15] Home Instead Senior Care North Oxfordshire, which provides personal care to 36 people living in their own homes in the community was rated outstanding by the Care Quality Commission in 2019. Their report said "We received overwhelmingly positive feedback from people, relatives and professionals on how staff had developed caring relationships with people and their relatives." Visits were over an hour, which is unusual in the sector.[16] Home Instead Senior Care Canary Wharf was inspected in March 2018 and rated outstanding. The inspector reported that " Two hour minimum visits allowed people and their care workers the opportunity to develop highly positive and caring relationships that took into account people's individual needs and interests."[17] Comitis L11 Limited, which trades as Home Instead Senior Care Brentwood was inspected in August 2018 and rated outstanding. It gives personal care to 80 people living in their own homes. The inspector reported that "People were supported to have maximum choice and control of their lives and staff supported them in the least restrictive way possible; the policies and systems in the service supported this practice."[18] Home Instead Senior Care in Havant, Hampshire was rated outstanding at its first inspection and Debbie Westhead, the Care Quality Commission interim chief inspector for Adult Social Care, said she was delighted to be able to congratulate Home Instead Senior Care for another overall ‘Outstanding’ rating and that the quality of care which their inspectors found was exceptional.[19] Home Instead Bromley was rated outstanding in 2018 and used the resulting publicity to recruit more staff.[20]

The firm was awarded a Five Star Employer award by the human resources company WorkBuzz in December 2018.[21][22] Home Instead Bolton made a public commitment to pay the Real Living Wage, £9 an hour, rather than the £8.21 national living wage in March 2019.[23]

In March 2019 the franchise in Ipswich held a nutrition workshop for older people.[24]

The Glasgow North, Glasgow South and Stirling and Falkirk offices reported in September 2020 that the COVID-19 pandemic in the United Kingdom had led to a 50% increase in demand for their live-in care service.[25]

References
  1. "Home Instead Senior Care franchise for Crewe and Nantwich closes". Nantwich News. 23 August 2019. Retrieved 26 August 2019.
  2. "Home Instead Senior Care named as one of top 20 recommended providers". Leader Live. 16 August 2019. Retrieved 26 August 2019.
  3. "Care Company in Oldham and Saddleworth wins Top Award". Oldham Chronicle. 9 August 2019. Retrieved 26 August 2019.
  4. "Stretton businessman on board of Esther Rantzen-inspired charity". Warrington Guardian. 24 March 2019. Retrieved 28 March 2019.
  5. "Conference debates the role of robotics in care". Home Care Insight. 21 March 2019. Retrieved 28 March 2019.
  6. "Home Instead to use smart sensors to support clients' care". Homecare Insight. 15 July 2019. Retrieved 26 August 2019.
  7. "Home Instead announces research partnership with York University". Homecare Insight. 24 August 2020. Retrieved 11 October 2020.
  8. "Home Instead Senior Care celebrates 50th Outstanding rating". Homecare Insight. 22 July 2019. Retrieved 26 August 2019.
  9. "THE BIG INTERVIEW: Martin Jones, Managing Director, Home Instead Senior Care". Home Care Insight. 22 February 2019. Retrieved 16 March 2019.
  10. "Home Instead Senior Care MD appointed to the board of trustees at The Silver Line". Healthcare Business. 16 March 2019. Retrieved 17 March 2019.
  11. "Best Employer in Care Award for Home Instead Senior Care". Bolton News. 21 October 2018. Retrieved 28 March 2019.
  12. "Home Instead receives royal recognition for end of life training". Home Care Insight. 29 August 2019. Retrieved 2 October 2019.
  13. "Home Instead Senior Care named UK's number one franchise". Homecare Insight. 15 December 2020. Retrieved 31 January 2021.
  14. "'Outstanding' home care service humbled by glowing report highlighting exceptional staff". Teesside Live. 13 February 2019. Retrieved 28 February 2019.
  15. "Outstanding caregivers treat people they care for like family". Homecare.co.uk. 19 November 2018. Retrieved 28 February 2019.
  16. "Home Instead Senior Care North Oxfordshire". Care Quality Commission. 15 March 2019. Retrieved 27 March 2019.
  17. "Home Instead Senior Care Canary Wharf". Care Quality Commission. 25 May 2018. Retrieved 27 March 2019.
  18. "Comitis L11 Limited t/a Home Instead Senior Care". Care Quality Commission. 17 October 2018. Retrieved 27 March 2019.
  19. "Home Instead Hampshire branch rated 'Outstanding' in first inspection". Home Care Insight. 19 March 2019. Retrieved 28 March 2019.
  20. "Home Instead Senior Care Bromley renews 'You Can Care' campaign". News Shopper. 5 February 2019. Retrieved 28 March 2019.
  21. "Weston firm wins care award for best employer". Weston Mercury. 11 December 2018. Retrieved 28 February 2019.
  22. "Care company with presence in Aylesbury receives Best Employer in Care award". Bucks Herald. 14 November 2018. Retrieved 28 February 2019.
  23. "Bolton care firm commits to Real Living Wage". Bolton News. 2 March 2019. Retrieved 28 March 2019.
  24. "Older people urged to stay well nourished amid malnutrition fears". Ipswich Star. 14 March 2019. Retrieved 16 March 2019.
  25. "Home Instead branches launch recruitment drive after demand for live-in care 'sky-rockets'". Homecare Insight. 17 September 2020. Retrieved 26 October 2020.

Further reading
  • Stages of Senior Care: Your Step-by-Step Guide to Making the Best Decisions (paperback), Paul and Lori Hogan, McGraw-Hill, 2009, ISBN 0-07-162109-1, ISBN 978-0-07-162109-0
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