I Can't Believe It's Yogurt!

I Can't Believe It's Yogurt is a chain of stores that serves soft-serve frozen yogurt products in the United States. The company has franchised and company-owned stores and non-traditional partnerships for licensing of its products.

I Can't Believe It's Yogurt
TypeFranchise
IndustryRestaurant
Founded1977 in Dallas, Texas
HeadquartersMarkham, Ontario, Canada
ProductsFrozen yogurt
ParentYogen Früz
Websiteicbiy.com

History

I Can't Believe It's Yogurt was founded in 1977 by Bill and Julie Brice from Dallas, Texas.[1] Later, I Can't Believe It's Yogurt was owned under parent company Brice Foods. In 1984, I Can't Believe It's Yogurt sued TCBY, whose company name was originally "This Can't Be Yogurt!". The lawsuit filed by I Can't Believe It's Yogurt forced its competitor to change its name to "The Country's Best Yogurt!".[2]

In 1991, four young girls were murdered in an I Can't Believe It's Yogurt shop in Austin, Texas. The case remains unsolved.

I Can't Believe It's Yogurt was acquired by Yogen Früz[3] in 1996.

References
  1. Christine Stube (February 1990). "I Can't Believe It's Yogurt! Dallas" (reprint). Dairy Foods. Retrieved November 16, 2008. External link in |journal= (help)
  2. Stevenson, Seth (May 3, 2004). "Alphabet Soup – Now what does KFC stand for?". Slate. Retrieved July 13, 2014.
  3. "I Can't Believe It's Yogurt Franchise". FranchiseAdvantage.com.
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