I Don't Care (2NE1 song)

"I Don't Care" is song by South Korean girl group 2NE1 from their eponymous debut extended play, 2NE1 (2009). It was released on July 1, 2009 by YG Entertainment and was written and produced by Teddy Park and Kush. The song was a massive commercial success in South Korea, selling over 4.5 million digital units in the country by 2012, making it one of the best selling girl group singles of all time.[1][2][3]

"I Don't Care"
Reggae Mix Version cover
Single by 2NE1
from the album 2NE1
ReleasedJuly 1, 2009
Recorded2009
Genre
Length3:59
LabelYG Entertainment
Songwriter(s)
Producer(s)
  • Teddy Park
  • Kush
2NE1 singles chronology
"Fire"
(2009)		 "I Don't Care"
(2009)		 "Try to Follow Me"
(2010)
Music video
"I Don't Care" on YouTube

Background and release

The song was released as the second single from their debut extended play on July 1, 2009,[4] with promotions for the single commencing in early July.[5] The song marked a change in the group's image, as "Fire" showcased a stronger, edgier image; in contrast, YG Entertainment CEO Yang Hyun-suk stated that "I Don't Care" would enable the group to display a softer, more feminine image.[4] In an interview, member CL stated that the song was "a warning message for the men and advice for the women".[1]

An unplugged "reggae" version of the song was performed on SBS's Inkigayo on August 30, signaling the end of promotions for the song.[6] However, due to the remix's popularity, it was released to digital outlets on September 3.[6]

On December 21, 2020, the song trended in the Philippines following a shooting incident that occurred a day earlier.[7]

Music video

The music video for the track premiered on Melon on July 9, 2009, and was uploaded to YG Entertainment's official YouTube channel on August 27. It was later re-uploaded to the group's official channel on September 5, 2010. The video features the members going to a fortune teller for advice after finding out about their cheating boyfriends over the phone. The fortune teller freezes time in order for the girls to play sabotage on their boyfriends. Actor Lee Jong-suk plays Dara's boyfriend in the music video.

Commercial performance

"I Don't Care" achieved first place on various South Korean music programs, including KBS's Music Bank, Mnet's M! Countdown, and SBS's Inkigayo. Additionally, the song led the Music Bank chart for 5 consecutive weeks[8] and was the most downloaded single in July 2009.[9] By October 2012, the song has sold over 4.5 million digital units, becoming one of the most successful singles of all-time in Korea.[10]

Track listing
  • Digital download
  1. I Don't Care – 3:59
  • I Don't Care – Remixes
  1. I Don't Care (Reggae Mix Version) – 3:52
  2. I Don't Care (Baek Kyoung Remix) – 4:14

Accolades
Awards
Year Organization Award Result
2009 Cyworld Digital Music Awards Song of the Month (July) Won
Song of the Year Won
GQ Awards This Year's Song Won
Korean Music Awards Best R&B & Soul Song Nominated
Mnet 20's Choice Awards Hot Girl Group Style Nominated
Mnet Asian Music Awards Best New Female Artist Won
Song of the Year Won
Music program wins
Program Date
KBS2's Music Bank July 17, 2009
July 24, 2009
July 31, 2009
August 7, 2009
August 14, 2009
Mnet's M! Countdown July 23, 2009
August 6, 2009
August 13, 2009
August 27, 2009
SBS's Inkigayo July 26, 2009
August 2, 2009
August 9, 2009

Sales
Country Sales
South Korea (digital)[10] 5,049,000

References
  1. (in English) [INTERVIEW]: 2NE1. Asia Economy. September 3, 2009. Retrieved September 4, 2009.
  2. (in English) Sandara Park Going Solo. The Korea Times. September 3, 2009. Retrieved September 4, 2009.
  3. (in English) Debuting Girl Groups Stress Talent, Not Just Looks. The JoongAng Daily. August 20, 2009. Retrieved September 4, 2009.
  4. (in Korean) Kim, Hyeong-wu. 2NE1 아이돈케어 ‘힙합전사에서 귀여운 여인 깜짝 변신’ (2NE1's "I Don't Care" "Swift Change from Hip-Hop Warriors to Sweet Girls"). IS Plus/Newsen. July 1, 2009. Retrieved September 4, 2009.
  5. (in English) 2NE1 Comes Out on Top at Music Bank. The Korea Times. July 18, 2009. Retrieved September 4, 2009.
  6. (in Korean) Hong, Jeong-won. 2NE1 ‘아이돈케어’ 레게믹스 반응 ‘핫’..3일 음원공개 (2NE1's "I Don't Care" Reggae Remix Received Hotly, To Be Released Digitally on the 3rd) Archived 2009-09-13 at the Wayback Machine. Joins.com/Newsen. September 1, 2009. Retrieved September 4, 2009.
  7. (in English) '2NE1' trends on Twitter after policeman shoots unarmed mother and son in Tarlac. GMA News Online. December 21, 2020. Retrieved December 22, 2020.
  8. (in Korean) Kim, Hyeong-wu. 2NE1 5주 연속 뮤뱅 1위 대박 기염 ‘최고신인, 가요계 석 (2NE1 Tops Music Bank Chart for 5 Weeks Total, Best New Group) Archived 2009-09-13 at the Wayback Machine. Joins.com/Newsen. August 14, 2009. Retrieved September 4, 2009.
  9. Hyun Ji-hyang (August 22, 2009). "Golden days for girl groups". Korea Herald. Retrieved December 17, 2013. their following song, "I Don't Care," is currently continuing the stream, smashing charts for five consecutive weeks. In July, it was the most downloaded song, beating out "Gee" by Girls Generation.
  10. Greenburg, Zack. "Bigger Than Psy: 2NE1 And The Future Of K-Pop". Forbes Magazine. Retrieved 27 February 2017. …the group has sold 27 million digital downloads to date, including the single “I Am the Best [sic],” which moved 4.5 million units and won Song of the Year honors at Asia’s Mnet Awards
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