Italika

Italika is the leading motorcycle brand and manufacturer in Mexico, with 400,000 motorcycles sold in 2014.[1] In 2010, Italika made up 55% of the motorcycle market;[2] in 2011 it reached a 63% market share, largely owing to low initial cost. Italika sold their one-millionth motorcycle on March 23, 2011, and their two-millionth motorcycle on September 5, 2014.[1] Early Italika motorcycles were designed jointly with Hyosung of South Korea and assembled using parts shipped from South Korea and China. Current models, however, are of Mexican design and origin.[3] Italika maintains a motorcycle factory and parts warehouse in Toluca, Mexico, near Mexico City.

Italika
TypePublic Corporation
IndustryManufacturing
Founded2005 (2005)
HeadquartersToluca, Mexico
Area served
Mexico, Guatemala, Brazil, Honduras, Peru, Panama, El Salvador and Argentina
Key people
Ricardo B. Salinas
Productsmotorcycles
ParentGrupo Azteca

The Italika motorcycles are produced mainly for the Mexican market and exported to Guatemala, Honduras, Panama, Peru, Brazil and Costa Rica.[3]

Italika motorcycles come in red, yellow, orange, black, and silver-grey color schemes, while scooters and ATVs are available in several other colors.[4][5]

Models

Italika makes models of street legal motorcycles

  • 90 cc (90 cm3; 5.5 cu in) Underbone moped, or step-through motorcycle
  • 125 cc (125 cm3; 7.6 cu in) Standard Vespa-style scooter
  • 125 cc (125 cm3; 7.6 cu in) Motorcycle
  • 150 cc (150 cm3; 9.2 cu in) Standard Motorcycle and a scooter
  • 175 cc (175 cm3; 10.7 cu in) Standard Vespa-style scooter
  • 180 cc (180 cm3; 11 cu in) Motorcycle
  • 200 cc (200 cm3; 12.2 cu in) Motorcycle
  • 250 cc (250 cm3; 15.3 cu in) Standard and Sportbikes, and ATV's

Italika also makes a variety of offroad ATVs [5]

References
  1. José Antonio Durán (2014-09-08). "Italika vende su moto 2 millones en México" (in Spanish).
  2. "Motocicletas Italika celebra su quinto aniversario con 55% de participación de mercado" (in Spanish). 2010-06-01.
  3. "Quienes somos" (in Spanish).
  4. "Sálvate del tráfico en dos ruedas" (in Spanish).
  5. "Official site" (in Spanish).


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