James Averdieck

James Averdieck (born November 1965) is a British entrepreneur, the founder of the dessert manufacturer Gü and the Coconut Collaborative.

James Averdieck
BornNovember 1965 (age 55)
NationalityBritish
EducationUppingham School
Alma materDurham University
OccupationEntrepreneur
Known forFounder of Gü and the Coconut Collaborative
Children2

Early life

Averdieck was born in November 1965.[1] His father was the owner of a textile business.[2] His grandfather also had his own business.[3] He has a twin brother Ed, managing director of Nokia Music and an older brother Will, who is an inventor.[3]

He was educated at Uppingham School,[4] and received a bachelor's degree in economics from Durham University in 1988.[5][6]

Career

Averdieck worked for the food companies Safeway and St Ivel for ten years.[4] He founded Gü in 2003, and in 2010 sold it to Noble Foods for £32.5 million.[7]

In 2014, he bought a majority stake in Bessant and Drury, a small dairy-free ice cream company, which he rebranded as the Coconut Collaborative. The company produces ice cream and other desserts using coconut milk or almond milk instead of dairy.[8][9] Its products are produced and sold in the United Kingdom, France, Germany, New Zealand and the United States.[8][10]

Personal life

Averdieck married Annie Averdieck in 1993, with whom he has two children.[3][4][11] He married Charlotte Knight on December 6, 2018 at St. Margaret, Kilmersdon, Somerset, England.[12]

References
  1. "James AVERDIECK - Personal Appointments (free information from Companies House)". Beta.companieshouse.gov.uk. Retrieved 4 July 2017.
  2. Alex Lawson (11 May 2015). "Growth Capital: Gü founder James Averdieck keeps it sweet even after making pots of money | London Evening Standard". Standard.co.uk. Retrieved 4 July 2017.
  3. "Mr Gü's guide to making millions". standard.co.uk. Retrieved 30 August 2018.
  4. Healthy Eating (4 March 2006). "The wonder of Gü". Telegraph. Retrieved 4 July 2017.
  5. "Durham University Business School : Our Alumni: James Averdieck - Durham University". Dur.ac.uk. 25 May 2017. Retrieved 4 July 2017.
  6. "Newswire Back Number June 2004". Internet Archive Wayback Machine. Durham University. 28 August 2004. Archived from the original on 28 August 2004. Retrieved 18 September 2018.
  7. Kitty Dann. "Gü founder James Averdieck on why he decided to start again | Guardian Small Business Network". The Guardian. Retrieved 4 July 2017.
  8. Matthew Caines (24 March 2017). "'A food business's biggest challenge is getting to £1m in turnover'". Telegraph.co.uk. Retrieved 4 July 2017.
  9. Bamford, Vince (30 October 2015). "The Coconut Collaborative launches almond milk yoghurt". The Grocer.
  10. Gilliver, Liam. "Dairy-Free Giant, The Coconut Collaborative, To Be Manufactured In The US". Vegan News, Plant Based Living, Food, Health & more. Retrieved 17 February 2020.
  11. "Growth Capital: Gü founder James Averdieck keeps it sweet even after". standard.co.uk. 25 January 2010. Retrieved 30 August 2018.
  12. "Person Page". www.thepeerage.com. Retrieved 25 December 2020.
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