James Bettman

James R. Bettman is an American academic who is the Burlington Industries Professor of Business Administration at Fuqua School of Business, Duke University. He is known for his work on consumer behavior and decision making.[1] He is a Fellow of the American Marketing Association, American Psychological Association, the American Psychological Society, and the Association for Consumer Research.[2][3][4]

James Ross Bettman
BornSeptember 15, 1943
Laurinburg, North Carolina
NationalityUnited States
TitleBurlington Industries Professor
Academic background
EducationYale University
ThesisBehavioral Simulation Models in Marketing Systems (1969)
Doctoral advisorGerrit Wolf
Academic work
DisciplineMarketing
Consumer behavior
Psychology
InstitutionsDuke University
University of California, Los Angeles
Doctoral studentsDan Ariely
Kevin Keller
Itamar Simonson
Baba Shiv

Books
  • An Information Processing Theory of Consumer Choice, Addison-Wesley, 1979, p. 402, ISBN 978-0201008340

Selected research publications
  • Bettman, James R., Mary Frances Luce, and John W. Payne. "Constructive consumer choice processes." Journal of Consumer Research 25, no. 3 (1998): 187-217.
  • Bettman, James R., and C. Whan Park. "Effects of prior knowledge and experience and phase of the choice process on consumer decision processes: A protocol analysis." Journal of Consumer Research 7, no. 3 (1980): 234-248.
  • Bettman, James R., and Pradeep Kakkar. "Effects of information presentation format on consumer information acquisition strategies." Journal of Consumer Research 3, no. 4 (1977): 233-240.
  • Bettman, James R., Noel Capon, and Richard J. Lutz. "Cognitive algebra in multi-attribute attitude models." Journal of Marketing Research (1975): 151-164.
  • Bettman, James R. "Information processing models of consumer behavior." Journal of Marketing Research (1970): 370-376.

References
  1. http://www.fuqua.duke.edu/faculty_research/faculty_directory/bettman/
  2. https://www.acrwebsite.org/web/core-activities/acr-fellow-awardees.aspx
  3. https://www.ama.org/AboutAMA/Pages/Inaugural-AMA-Fellows.aspx
  4. Earl, Peter E., and Simon Kemp, eds. The Elgar companion to consumer research and economic psychology. Edward Elgar Publishing, 2002.
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