Jane Buckingham

Jane Ruth Buckingham (née Rinzler; born 1968) is an American author and businesswoman who founded the consumer insights firm Trendera.[2][3] She is known for writing "The Modern Girl's Guide to Life" book series, which spawned the television series of the same name. She was convicted in the 2019 college admissions bribery scandal.

Jane Buckingham
Buckingham interviewed in 2015
Born
Jane Ruth Rinzler[1]

1968 (age 52–53)
New York City, New York
Alma materDuke University (BA)
OccupationAuthor, businesswoman
Notable work
The Modern Girl's Guide to Life
What's Next
Spouse(s)
​
​
(m. 1996; div. 2017)​
Children2; including Lilia Buckingham
Websitehttps://www.janebuckingham.com/

Early career

At the age of 16, Buckingham wrote the book Teens Speak Out,[4] a report from teens on their most intimate thoughts, feelings and hopes for the future.[5]

After working in advertising at BBDO New York, FCB/Leber Katz New York and Houston Effler Boston, she started her own youth-focused trend-forecasting firm, Youth Intelligence, in 1996.[6]

Career

Youth Intelligence

Youth Intelligence is a youth-focused consumer insights company that focuses on "Generations X and Y" (i.e. ages 14–39). While running Youth Intelligence, Buckingham published The Cassandra Report, a trend forecasting study used by large companies.[7] The company worked with clients including Chanel, Fox Broadcasting, MTV, Levis, and Procter & Gamble.[8] In 2003, Buckingham sold Youth Intelligence to the Los Angeles based talent and sports agency Creative Artists Agency.[8][9]

The Modern Girl's Guide to Life book series

Buckingham wrote The Modern Girls Guide to Life (Regan, 2004), The Modern Girl’s Guide to Motherhood (Collins, 2006) and The Modern Girls Guide to Sticky Situations (Collins, 2010).[10]

The Modern Girl's Guide to Life television series

She has written on subjects including parenting tips in The Modern Girls Guide to Life series, and predictions about the future for businesses in What's Next.[11]

The Modern Girls Guide book series was turned into a television series for the Style Network in 2003. The show was hosted by Buckingham along with Eva LaRue, Claudia Jordan and Jess Zaino. The show ran for 36 episodes.[12]

Trendera

Buckingham left the Intelligence Group in 2009 to start Trendera, a trend forecasting, consulting, research, and multi media company.[13] Buckingham consults companies and individuals to help them reach out to diverse agegroups.[14]

Press, film, and television appearances

Buckingham has been the subject of in-depth profiles in The Los Angeles Times,[14] The Boston Globe, 60 Minutes,[15] and Good Morning America. She has appeared on numerous programs including, The Today Show and The Oprah Winfrey Show, and The View. Additionally, Buckingham has been a keynote speaker and panelist at events such as ASME, SIMA, and BlogHer.,[16] and L2[17]

Buckingham is currently a contributing editor at Glamour,[18] and The Huffington Post,[19] and makes regular appearances on Good Morning America and The View.

Political work

Buckingham hosted in her home and later co-hosted 2019 California fundraisers for U.S. Senator Kirsten Gillibrand's 2020 exploratory Presidential campaign,[20][21][22][23] and has been a "major donor" to various Democratic political candidates.[24][25]

College admissions scandal conviction
Main article: 2019 college admissions bribery scandal

Buckingham was arrested on March 12, 2019, for participation in a college admissions bribery scandal.[26][27][28][3] Buckingham, acting without her son's knowledge or consent, donated $50,000 to the college counseling firm Key Worldwide Foundation to arrange for a proctor to take the ACT on her son's behalf. Buckingham provided the proctor with a sample of her son's writing to emulate and had her son take a practice ACT in order to have him believe he had actually taken the test.[29][30][31] In April, Buckingham agreed to plead guilty.[32][33]

On October 23, 2019, U.S. District Court Judge Indira Talwani sentenced Buckingham to 21 days in prison, a $40,000 fine, and one year of supervised release.[2] However, the U.S. Attorney's Office sought a sentence of six months in prison, saying Buckingham was "more deeply engaged in the mechanics of the fraud than many of the other parents" in the case. By having a proctor take the test on her son's behalf, they said, she deprived him "of even the opportunity to get any of the answers right on his own."[2][3]

Personal life

Jane and Marcus Buckingham married in 1996 and divorced in 2017.[34] They have a son and a daughter, Lilia, who is an actress on the Brat network.[1]

References
  1. Baum, Gary; Abramovitch, Seth (March 19, 2019). "Inside Jane Buckingham's Stunning Fall From Parenting Guru to Alleged College Admissions Cheater". The Hollywood Reporter. Retrieved May 27, 2019.
  2. "Jane Buckingham, parenting book author, gets three weeks in prison in admissions scandal". Los Angeles Times. 2019-10-23. Retrieved 2019-10-29.
  3. "Author and CEO Jane Buckingham gets 3 weeks in prison for college admissions scandal". NBC News. Retrieved 2019-10-29.
  4. Buckingham, Jane (1986). Teens Speak Out. Donald I. Fine.
  5. Buckingham, Jane. Teens Speak Out.
  6. "Jane Buckingham | HuffPost". www.huffpost.com. Retrieved 2020-04-22.
  7. "Trend guru Jane Buckingham knows whys and hows of Gens X and Y". SFGate.com. January 6, 2008. Retrieved January 20, 2012.
  8. Flass, Rebecca (February 5, 2003). "Youth Intelligence in CAA Fold". ADD WEEK 40.
  9. Times, The New York (2003-02-11). "Creative Artists Buys Youth Intelligence". The New York Times. ISSN 0362-4331. Retrieved 2019-09-01.
  10. "Author Jane Buckingham biography and book list". Fresh Fiction. Retrieved January 20, 2012.
  11. Boutin, Paul (January 26, 2008). "A Sense of the Future - WSJ.com". Online.wsj.com. Retrieved January 20, 2012.
  12. "Modern Girls Guide, Official Site—Style Network". MyStyle.com. Retrieved January 20, 2012.
  13. Brody, Liz (November 28, 2018). "Understanding Youth Culture Is the Key to Success in 2019 and Beyond". Entrepreneur.
  14. "The X/Y factor". LATimes.com. December 30, 2007. Retrieved January 20, 2012.
  15. "The Echo Boomers". CBS News. February 11, 2009. Retrieved January 20, 2012.
  16. "Jane Buckingham | BlogHer". M.blogher.com. Retrieved January 20, 2012.
  17. Buckingham, Jane (May 14, 2010). "Jane Buckingham, Trendera: What Gen Y Wants From Your Brand". YouTube. Retrieved January 20, 2012.
  18. "Glamour contributing editor Jane Buckingham and journalist Lisa Ling..." Getty Images. Retrieved 2019-08-24.
  19. "Jane Buckingham". Huffingtonpost.com. Retrieved January 20, 2012.
  20. "USD Among Schools Targeted in Nationwide College Admissions Scandal". Times of San Diego. March 12, 2019. Retrieved March 15, 2019. Buckingham was the host of a January event at her Beverly Hills home where New York Sen. Kirsten Gillibrand spoke and was also among the co-hosts for a fundraiser in Beverly Hills on Saturday for Gillibrand’s exploratory committee for a possible campaign for the Democratic presidential nomination.
  21. Mohr, Ian (March 15, 2019). "Mom ensnared in college admissions scam hosted Gillibrand fundraiser last week".
  22. O'Neill, Natalie (March 12, 2019). "Mom in admissions scandal wrote book about getting out of 'sticky situations'". New York Post. Retrieved March 15, 2019. Buckingham is a Southern California socialite who last Saturday co-hosted a fundraiser for Sen. Kirsten Gillibrand, who is running for president.
  23. "Mom implicated in college admissions scandal held Gillibrand fundraiser | Fox News". www.foxnews.com.
  24. Ali, Yashar (March 12, 2019). "Major Political Donors Indicted In Sweeping College Admissions Investigation". Huffington Post. Retrieved March 15, 2019. Jane Buckingham, marketing consultant / Buckingham has donated $71,600 to federal candidates and committees. A total of $14,700 to Kirsten Gillibrand’s Senate campaign / $1,250 to Gillibrand’s political action committee / $5,700 to committees controlled by Sen. Kamala Harris / $30,800 to the DNC through the Obama Victory Fund in 2012 / $7,350 to Harris’ California attorney general campaign
  25. Longo, Joseph (March 12, 2019). "Lori Loughlin's Daughter Caught in College Bribery Scandal After Admitting 'I Don't Really Care About School'". The Daily Beast. Retrieved March 15, 2019. Lilia Buckingham is the 16-year-old daughter of big-time Democratic donor Jane Buckingham, who gave $10,800 to Kirsten Gillibrand’s campaign in 2018.
  26. Safronova, Valeriya (2019-03-14). "Jane Buckingham, Expert on Youth Marketing, Charged in College Fraud Scandal". The New York Times. ISSN 0362-4331. Retrieved 2019-08-21.
  27. "Marketing guru Jane Buckingham caught up in college admissions scandal". Los Angeles Times. 2019-03-13. Retrieved 2019-08-21.
  28. "College bribery plot: A list of names of those charged in the nationwide scheme". Boston Globe. Boston, Massachusetts. March 12, 2019. Retrieved March 15, 2019.
  29. Smith, Laura (March 2019). "Affidavit in Support of Criminal Complaint" (PDF). Courthouse News Service. Pasadena, California. Retrieved March 15, 2019.
  30. Pascus, Brian (March 14, 2019). "Every charge and accusation facing the parents in the college admissions scandal". CBS News. New York, NY. Retrieved March 15, 2019.
  31. Wang, Selina (March 12, 2019). "Millennial 'Expert' and Startup CEO Charged in College Exam Scandal". Bloomberg.
  32. "Felicity Huffman, other parents agree to plead guilty in college admissions scandal". Los Angeles Times. April 8, 2019.
  33. "'Modern Girl's Guide' author to plead guilty in college admission case". Usatoday.com. 2019-05-24. Retrieved 2019-08-05.
  34. "Felicity Huffman Pictured Spending Time with Another Parent Arrested in College Admissions Scam". PEOPLE.com. Retrieved 2019-09-01.
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