Jay Kordich

Jay Kordich (August 27, 1923 - May 27, 2017) was an American author and advocate of juicing and juice fasting. Kordich was best known as the "Juiceman" and the "Father of Juicing" in the United States.

Jay Kordich
BornAugust 27, 1923
San Pedro, Los Angeles
DiedMay 27, 2017
OccupationAuthor, advocate of juicing

Biography

Kordich authored The New York Times best seller The Juiceman's Power of Juicing, first published in 1992.[1][2] He was involved in advertising a series of juicers, including the Juiceman Juicer. He lectured on the subject and appeared in television infomercials for the Juiceman Juicer.[1] In 2011, Kordich developed the Jay Kordich PowerGrind Pro juicer.[2]

In 1992, Consumer Reports tested Kordich's Juiceman II extractor and concluded that other competitive models were easier to clean, cheaper, and worked better. Kordich's health claims in regard to juicing have been disputed by medical experts.[3][4] For example, Kordich stated that he was influenced by the Gerson diet and was cured from cancer when he was 20 by consuming 13 glasses of apple and carrot juice each day.[3][4]

Stephen Barrett of Quackwatch noted that Kordich made far-fetched, nonsensical, and unproven health claims about juicing.[3] These included his belief that uncooked foods flush the body of toxins (detoxification), and that juicing can treat many illnesses such as anemia, anxiety, arthritis, gallstones, impotence, and heart disease.[3]

Kordich promoted a raw vegan diet.[5]

Selected publications
  • The Juice Advantage (1992)
  • The Juiceman's Power of Juicing (1992, 2007)

References
  1. Mooney, Louise. (1993). Newsmakers: The People Behind Today's Headlines. Gale Research. pp. 244-245
  2. "Father of Juicing Launches Revolutionary Machine Designed to Extract More Juice and Nutrients". Retrieved 22 December 2019.
  3. Barrett, Stephen; Herbert, Victor. (1994). The Vitamin Pushers: How the "Health Food" Industry is Selling America a Bill of Goods. Prometheus Books. pp. 161-162. ISBN 0-87975-909-7
  4. Frey, Rebecca J. (2008). Juice fasts. In Jacqueline L. Longe. The Gale Encyclopedia of Diets: A Guide to Health and Nutrition. The Gale Group. p. 594. ISBN 978-1-4144-2991-5
  5. Iacobbo, Karen; Iacobbo, Michael. (2006). Vegetarians and Vegans in America Today. Praeger. p. 76. ISBN 0-275-99016-8
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