John Gerzema

John Gerzema is an American CEO and columnist who focuses on social sciences and the impact of leadership ethics and corporate culture on consumer behavior and financial performance. He has a particular focus on female leadership traits and competencies in modern-day leadership. He is CEO of Harris Insights & Analytics, a public opinion, market research and strategy firms known widely for The Harris Poll.[1][2] Previously, he was chairman and CEO of WPP Group's BAV Consulting,[3] overseeing the BrandAsset Valuator, a consumer and brand survey.[4] He was named one of the Top 100 Thought Leaders in Trustworthy Behavior 2014 by Trust Across America[5] and was one of Forbes’ Must-Follow Marketing Minds on Twitter 2014.[6]

John Gerzema
Gerzema in 2014
EducationOhio State University, Northwestern University
OccupationBusiness executive, columnist

Book author

Best Countries: Defining Success and Leadership in the Twenty-First Century

Gerzema co-wrote the ebook Best Countries: Defining Success and Leadership in the Twenty-First Century[7] with David Reibstein, Professor of Marketing at the Wharton School of the University of Pennsylvania.[8] The book explores how countries are assessed as brands based on the proprietary model they built, in partnership with U.S. News, to create the Best Countries Rankings.

The Brand Bubble

Gerzema is the author of The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It (John Wiley & Sons, Oct. 13, 2008), written with Ed Lebar, which documented the $4 trillion overvaluation of brands in companies in contrast to their declining perceptions in the consumer data.

Spend Shift

Gerzema’s book, Spend Shift: How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell and Live (Jossey-Bass, Oct 18, 2010), written with Pulitzer-Prize winner Michael D'Antonio, studied the strategies of companies to adapt to a consumer marketplace focused on ethics, integrity and values in post-recession America. Spend Shift appeared on the "best of" lists of The Wall Street Journal,[9] The Washington Post,[10] Fast Company[11] and the WEEK Magazine.[12] The book became a TED talk, “The Post-Crisis Consumer.”[13]

The Athena Doctrine

Gerzema's book, The Athena Doctrine: How Women (And Men Who Think Like Them) Will Rule The World, also written with D'Antonio, was published in April 2013.[14] The book[15] explores the rise of feminine traits and values in society, leadership, and business. The book is a New York Times and Wall Street Journal best-seller[16][17] as well as a TEDx talk[18][19]


Proceeds from the book benefit the United Nations Foundation’s Girl Up campaign.[20][21]

Columnist

Gerzema writes regular columns for the Huffington Post,[22] Google Think Quarterly,[23][24] and PSFK.[25][26]


Education

Gerzema received a bachelor's degree in marketing from The Ohio State University in 1983 and his master's degree in Integrated Marketing from the Medill School of Journalism at Northwestern University in 1987.[27] In 2014, Gerzema was inducted into the Medill Hall of Achievement.[28]

Career

Gerzema worked as an account supervisor at Campbell Mithun from 1987 to 1992, providing account services and brand management to a diverse array of blue-chip marketers.[29] In 1992 Gerzema joined Fallon Worldwide, an international marketing company. While there, he co-founded account planning at Fallon Minneapolis, served as planning director and managing partner of Fallon New York (1997-2000).[30]

In 2004, Gerzema joined Young & Rubicam as chief insights officer, overseeing oversees account planning, research, and analytics.[30] In early 2011, Gerzema became executive chairman of BAV Consulting, a division of Burson Marsteller and the company that is responsible for BrandAsset® Valuator, a global brand database and management tool.[4][31] In 2017, Gerzema became CEO of Harris Insights & Analytics (Ref).

Advisory role

Gerzema is member of the Business Administration Advisory Board for University of the People, an NGO tuition-free university,[32] Girl Up, a United Nations organization empowering girls to become global leaders and raising awareness and funds for United Nations programs that help the world's hardest-to-reach adolescent girls,[33][34] and the National Kidney Foundation. He is also a fellow with the Athena Center for Leadership Studies at Barnard College.[35]

Personal

Gerzema is married and lives in New York with his wife, Mary, an executive at Shiseido,[36] and daughter, Nina.[37]

References
  1. "Harris Appoints Joint CEOs". Research Live. Research Live. Retrieved May 19, 2017.
  2. "Harris Announces New Leadership Team". Daily Research News Online. Mr. Web. May 16, 2017. Retrieved 18 May 2017.
  3. "BAV Consulting". Retrieved August 17, 2012.
  4. "What We See". BAV Consulting. Retrieved August 17, 2012.
  5. "The Top 100 Thought Leaders in Trustworthy Business 2014". Trust Across America. Retrieved July 28, 2014.
  6. Goodson, Scott (December 17, 2013). "Must-Follow Marketing Minds On Twitter 2014". Forbes. Retrieved 16 May 2017.
  7. Gerzema, John; Reibstein, David. "Best Countries: Defining Success and Leadership in the Twenty-First Century" (PDF). usnews.com. US News & World Report, BAV Consulting, Wharton School. Retrieved 16 May 2017.
  8. Wharton School. University of Pennsylvania https://marketing.wharton.upenn.edu/profile/reibstei/. Retrieved 16 May 2017. Missing or empty |title= (help)
  9. "Book Shelf". Wall Street Journal. Oct 16, 2010.
  10. "Book World". Washington Post. Oct 31, 2012.
  11. "Best Business Books of 2010". Fast Company. Retrieved August 17, 2012.
  12. "JBBiz Authors in the Spotlight". Jossey-Bass. Retrieved Dec 1, 2010.
  13. "The Post-Crisis Consumer". TED. TED. Retrieved July 28, 2014.
  14. "The Athena Doctrine". Retrieved December 17, 2020.
  15. "Ted Gerzema, The Athena Doctrine". KCUR. Retrieved September 1, 2012.
  16. Cowles, Gregory (May 5, 2013). "Best-Sellers". New York Times.
  17. "est-Selling Books, Week Ended April 21". Wall Street Journal. April 21, 2013.
  18. "The Athena Doctrine: John Gerzema at TEDxKC". Retrieved Oct 1, 2012.
  19. "John Gerzema at TedXWomen2012". Retrieved December 1, 2012.
  20. "Thank you note from Hillary Rodham Clinton". Retrieved June 27, 2013.
  21. "Events". Harvard Business School Club of New York. Retrieved June 25, 2013.
  22. "John Gerzema". The Huffington Post. Retrieved July 29, 2014.
  23. "Brand Building in a Digital Age with John Gerzema". Think With Google.
  24. Gerzema, John. "Why You Should Hire E-Lancers". Inc. Retrieved July 29, 2014.
  25. "Author". PSFK. Retrieved July 28, 2014.
  26. Gerzema, John. "A thought-leader details the powers heading innovation in the 21st century". PSFK. PSFK. Retrieved 16 May 2017.
  27. Schawbel, Dan. "Personal Branding, John Gerzema". Retrieved Oct 9, 2010.
  28. "Medill Hall of Achievement 2014 Inductee". Medill Northwestern University. Northwestern University. Retrieved July 28, 2014.
  29. McClellan, Steve (Feb 13, 2006). "Revamped Offering Key To UM Turnaround: Gerzema". Ad Week.
  30. "John Gerzema bio". Red Room. Retrieved 2012. Check date values in: |accessdate= (help)
  31. "Y&R creates BAV Group". Mediavataarme. Retrieved 19 May 2017.
  32. "Business Administration Advisory Board". University of the People. Retrieved August 31, 2012.
  33. "United Nations Girl Up Campaign Announces Advisory Council". GirlUp.org. United Nations Foundations. Retrieved 2014-08-20.
  34. "Marketing Guru and New York Times Bestselling Author John Gerzema Appointed to National Kidney Foundation Board of Directors". www.kidney.org. National Kidney Foundation. Retrieved 2014-08-19.
  35. "Athena Center for Leadership Studies". Athena Center for Leadership Studies. Retrieved June 26, 2013.
  36. Caldwell, Georgina (February 6, 2017). "Shiseido Americas creates new Senior Vice President of Corporate Media role". Global Cosmetic News. Retrieved 16 May 2017.
  37. "John Gerzema Bio". Miami Ad School. Retrieved 2012. Check date values in: |accessdate= (help)
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