Journal of Macromarketing

The Journal of Macromarketing is a peer-reviewed academic journal that publishes papers in the field of business. The journal's editor is Mark Peterson (University of Wyoming). It has been in publication since 1981 and is currently published by SAGE Publications.

Journal of Macromarketing
LanguageEnglish
Edited byMark Peterson
Publication details
History1981–present
Publisher
FrequencyQuarterly
1.969 (2017)
Standard abbreviations
ISO 4J. Macromarketing
Indexing
ISSN0276-1467 (print)
1552-6534 (web)
LCCN81643778
OCLC no.485801862
Links

Scope

The Journal of Macromarketing aims to examine social issues and how they are affected by factors such as marketing, society influences and the conduct of marketing. The journal is multidisciplinary and covers areas such as management, economics and sociology.

Abstracting and indexing

The Journal of Macromarketing is abstracted and indexed in, among other databases: SCOPUS, and the Social Sciences Citation Index. According to the Journal Citation Reports, its 2017 impact factor is 1.969, ranking it 81 out of 140 journals in the category ‘Business’.[1]

References
  1. "Journals Ranked by Impact: Business". 2017 Journal Citation Reports. Web of Science (Sciences ed.). Thomson Reuters. 2017.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.