Jovem Guarda

Jovem Guarda[nb 1] was primarily a Brazilian musical television show first aired by Rede Record in 1965, though the term soon expanded so as to designate the entire movement and style surrounding it. The members of the program were singers who had been influenced by the American rock n' roll of the late 1950s and British Invasion bands of the 1960s, though the music often became softer, more naïve versions with light, romantic lyrics aimed at teenagers. They were Roberto Carlos, Erasmo Carlos and Wanderléa, with other bands and musicians appearing on the show as guests.

The style became popularly known as "iê-iê-iê", a term that, like French yé-yé, is most likely based on the frequent "yeah" cries heard in songs of the period (for instance, the Beatles' "She loves you/Yeah yeah yeah"). Iê-iê-iê was often considered a lesser genre, inferior to the more sophisticated bossa nova and MPB music of the period. Jovem Guarda also became a lucrative business thanks to merchandise that explored its theme and even a couple of themed motion pictures were shot during the period, thus reinforcing the idea of its lack of artistic integrity.

Jorge Ben explored Jovem Guarda-style rock during the 1960s, fusing it with samba and R&B,[1] before his music's development into samba rock.[2]

Artists

Main hits
  • É proibido fumar
  • Quero que Vá Tudo pro Inferno
  • Festa de Arromba
  • Garota Papo Firme
  • Parei na Contramão

See also

Notes
  1. Jovem Guarda translates literally as "young guard". It could be interpreted as "vanguard".

References
  1. Perrone, Charles A.; Dunn, Christopher (eds.) (2013). Brazilian Popular Music and Globalization. Routledge. ISBN 1136612769. page 78.
  2. 2003. Cult, Volume 6, Issues 71-75. page 39.


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