Judy's

Judy's was a chain of clothing stores, based in Van Nuys, Los Angeles. Marcia Israel (Mrs. Lawrence Israel, later Marcia Israel-Curley) founded Judy's in 1946 and ran it until 1989 when she sold it to Laws International of Hong Kong for $31 million.[1] Israel-Curley died in 2004.[2]

This article is about the bygone California clothing retailer. For the bygone Texas-based punk rock band from the 1980s, see The Judy's.
Logo of Judy's

Fashion

Judy's sold sportswear and fashion accessories, the women's stores catering to juniors: slim-cut, trendy styles.[3]

In the late 1940s, Israel wrote, there were generally no boutiques catering exclusively for juniors and hardly any clothing companies producing styles for the juniors market. Israel wrote that she developed numerous groundbreaking concepts that were copied by other designers and retailers, such as the short-sleeve sweater and workmen's five-pocket jeans for casual use (accessorized with Ked's sneakers) by women.[4][5]

Israel was long considered a fashion authority; for example a 1970 interview in the Los Angeles Times around the topic of longer hemlines for women's skirts. Israel confirmed that longer midi skirt hemlines were "flourishing", though the lower hemlines "should not be forced; they must ripen like fruit". The Judy's "empire" was considered a "bellwether by great numbers of astute fashion people", according to the Times.[6]

Development of stores

Israel began the chain in January, 1946 in a 7-by-12-foot space (84 sq. ft.) carved out of a movie theater lobby on Whittier Boulevard in East Los Angeles. She proceeded to open a 360-square-foot store in 1948 in Compton, an 800-square-foot store on May 9, 1949 on Lankershim Boulevard in North Hollywood, and in 1952, a 3,500-square-foot store in the new Lakewood Center, the United States' first fully-enclosed mall.[5] The chain continued to expand, including the opening of a 6,300-square-foot (590 m2) store in Century City Shopping Center in July 1965, expanded in 1968 to 16,000 square feet (1,500 m2)which it considered its flagship store.[7] By 1970, there were 17 Judy's.[8]

The chain at its peak it had 107 stores.[9] In 1989, it operated 70 women's clothing stores and 34 "GHq" men's clothing stores in California and a handful in four other Western states.

Epilogue

In 1993 the chain declared bankruptcy, disposed of the GHq men's chain and relaunched with a slimmed-down 52-store branch network.[1] New owner Rampage was in the process of converting Judy's stores to the Rampage name when it went bankrupt itself in 1997.[10] Retailer Charlotte Russe purchased Rampage, and in 2006 sold most store leases and fixtures to Forever 21, while converting 4 remaining locations to Charlotte Russe branches.[11]

References
  1. "Slimmer Judy's Inc. Strides Out on Runway : Bankruptcy: The women's apparel chain will work to win back customers after its reorganization. A new owner is at the helm". Los Angeles Times. February 2, 1993. Retrieved May 28, 2020.
  2. https://laist.com/2004/08/20/judys_boutique_founder_passes_on.php
  3. "Owners of Judy's Consider Selling Clothing Chain for $31 Million". Los Angeles Times. June 27, 1989. Retrieved May 29, 2020.
  4. https://www.kirkusreviews.com/book-reviews/marcia-israel-curley/defying-the-odds/
  5. Israel-Curley, Marcia (2002). Defying the Odds. Overlook Press. pp. 46–101. ISBN 1-58567-307-2.
  6. "The Midi Look". Los Angeles Times. March 1, 1970.
  7. Israel-Curley, Marcia (2002). Defying the Odds. Overlook Press. pp. 126–128. ISBN 1-58567-307-2.
  8. "The Judy's Machine". Fashion Week. August 24, 1970.
  9. Rourke, Mary (August 20, 2004). "Marcia Israel-Curley, 83; Judy's Boutique Owner, Benefactor". Los Angeles Times. p. 173. Retrieved May 28, 2020.
  10. Seo, Diane (June 27, 1997). "Rampage Retailers File for Chapter 11". Los Angeles.
  11. https://www.apparelnews.net/news/2006/jun/30/rampage-closes-forever-21-moves-in/
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