Just Salad

Just Salad is a chain of fast casual restaurants that serves salads, wraps, smoothies, soups, grain bowls, market plates, and toast boxes.[1][2] The company was recognized by the Environmental Protection Agency as a regional WasteWise Award winner.[3]

Just Salad
TypePrivate
IndustryRestaurants
GenreFast casual
Founded2006 (2006)
FounderNick Kenner
Headquarters
New York City, New York
,
United States
Number of locations
40 (36 domestic & 4 international)
Area served
Worldwide
Products
Websitewww.justsalad.com

History

Founded in 2006 by childhood friends Nick Kenner and Rob Crespi after noticing a shortage of healthy yet affordable food options in Manhattan.[4] Nick Kenner is currently the managing partner of Just Salad.[5]

Since opening the first Just Salad location at 320 Park Avenue in New York City in 2006, Kenner has grown the brand to nearly 40 locations[6] worldwide employing over 1,000 people in New York,[7] New Jersey, Pennsylvania, Illinois,[8] North Carolina,[9] Florida,[10] and Dubai.[11] In 2019, Kenner announced plans to fund company growth by pursuing private equity or IPO within 2 years.[12]

Just Salad’s menu has evolved to include wraps, warm bowls, avocado toast, soups, and smoothies. Produce arrives fresh daily and is only served raw, roasted, baked, or steamed while dressings are house-made daily.[13] The company offers ten menu items under $10.[14] In September 2019, Just Salad announced that it would replace grass-fed grilled steak with plant-based Beyond Beef Meatballs, citing the environmental impact of beef production.[15] In October 2019, the company introduced Health Tribes, a digital-only restaurant featuring keto, vegan, gluten-free, and paleo recipes that are available on the Just Salad app and Grubhub.[16]

Sustainability

Just Salad offers a reusable bowl[17] program which saves over 75,000 pounds of plastic every year. It was recognized by the Environmental Protection Agency with a regional WasteWise Award in 2017.[18][19]

In May 2018, Just Salad introduced a limited-edition Unlimited Salad Bowl.[20] For $99, guests could purchase an Unlimited Salad Bowl to receive one free salad every day that month.

In January 2019, Just Salad appointed its first-ever Chief Sustainability Officer.[21] In April 2019, Just Salad announced its Green Standard sustainability initiative, which includes a “zero waste” vision to send zero waste to landfills by 2022.[22]

References
  1. nicole. "Just Salad Opens first Chicago Location". www.qsrmagazine.com. Retrieved 2016-02-02.
  2. "Daphne Oz Partners With Just Salad to Create Dish That Lets You ‘Glow From Within’" Us Magazine. Retrieved 2019-10-07.
  3. "Starbucks testing reusable cups in London to help consumers ‘do the right thing’" Market Watch. Retrieved 2019-10-07.
  4. "Dude Food: An Interview With Nick Kenner of Just Salad - Big Girls Small Kitchen". Big Girls Small Kitchen. Retrieved 2016-02-02.
  5. "Just Salad | Crunchbase". Crunchbase. Retrieved 2018-08-03.
  6. "Another Win For The Plant-Based Movement: Just Salad Replaces Steak With Beyond Meatballs" Forbes. Retrieved 2019-10-07.
  7. "Fitness Clubs Spawn Urban Clusters of Juice Bars, Spas" The Wall Street Journal. Retrieved 2019-10-07.
  8. "19 ways to celebrate Pride in Chicago: Food, drinks, performances and parties" Chicago Tribune. Retrieved 2019-10-07.
  9. "You can drink your avocado at Just Salad, opening its first NC location in Raleigh" The News & Observer. Retrieved 2019-10-07.
  10. "Just Salad Is Bringing Its Avocado Toast in a Box to Miami" Miami New Times. Retrieved 2019-10-07.
  11. danny (2016-11-07). "Just Salad Opens its First Collegiate Location at KSU". QSR magazine. Retrieved 2016-11-21.
  12. "Just Salad Likely to Pursue Private Equity or IPO Within 2 Years to Fund Growth" Adweek. Retrieved 2020-02-10.
  13. "Just Salad to open July 11 in Pembroke Pines" Sun-Sentinel. Retrieved 2019-10-07.
  14. "The Makers Of Your $13 Lunchtime Salad Explain Why It Costs So Much" HuffPost. Retrieved 2019-10-07.
  15. "Another Win For The Plant-Based Movement: Just Salad Replaces Steak With Beyond Meatballs" Forbes. Retrieved 2020-02-10.
  16. "Just Salad and Grubhub let you order your way with Health Tribes" FoodSided. Retrieved 2020-02-10.
  17. "Just Salad CEO: Reusable bowls are 'the best solution' for food safety and sustainability, for now" Yahoo! Finance. Retrieved 2019-10-07.
  18. "Is This the Most Sustainable Salad Bowl in New York City?" Edible Manhattan. Retrieved 2019-10-07.
  19. "Just Salad’s reusable bowl program reportedly eliminates more than 75,000 pounds of plastic waste every year" Plastics Today. Retrieved 2019-10-07.
  20. "Just Salad Focuses On Customer Acquisition With $99 Unlimited Salad Bowl Campaign" Forbes. Retrieved 2019-10-07.
  21. "Just Salad Names First Chief Sustainability Officer" QSR. Retrieved 2019-10-06.
  22. "Just Salad Partners with Beyond Meat to Remove Beef from its Menus" Vegconomist. Retrieved 2019-10-07.
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