K-HOLE (trend forecasting group)

K-HOLE was a trend forecasting group founded by Greg Fong, Sean Monahan, Chris Sherron, Emily Segal, and Dena Yago from 2011-2016. It was based in New York City.[1][2]

K-HOLE
TypeTrend forecasting group
Founded2010
FoundersGreg Fong, Sean Monahan, Chris Sherron, Emily Segal, Dena Yago
Headquarters
New York City
,
United States
Websitekhole.net

Reports

K-HOLE has issued several pdf trend forecasting reports. The first "Fragmentation: A Report on Visibility" was released in 2011 at and was made available via 100 rubber Livestrong-style bracelet USB drives as well as online.[2] K-HOLE #2 “a report on patience” launched at MoMA PS1 and was distributed on USB dog tag necklaces.[3] In 2013, K-HOLE presented the trend report, "Youth Mode: A Report On Freedom", as part of the 89plus marathon at the Serpentine Gallery in London. The report was made in with the São Paulo research organization Box 1824 and addresses the use of generational branding.[4][5] Soon after the report's release, the term Normcore went viral.[6][7] In 2015 K-HOLE released its fifth report, “A Report on Doubt,” which is focused mainly on the use of magic, and positive thinking.[8] Though K-HOLE is now largely inactive, some of its members went on to work at, and were involved in founding Are.na, a research tool and social network.

Brand consulting

K-HOLE has done brand consulting for Coach, Kickstarter, MTV, and the New Museum for the triennial "Surround Audience" which was met with mixed critical reviews.[1][9]

References
  1. "That's A Total K-Hole Thing To Do". Fast Company. 11 May 2015. Retrieved 23 April 2016.
  2. McGarry, Kevin. "Out There - Consumer Culture".
  3. Khole.net
  4. "Trend Forecasters K-HOLE On Individualism, #NORMCORE, & What It Means to Be Free". Bullett Media. Retrieved 23 April 2016.
  5. "Report: 'the crisis of what it means to be special is no longer limited to the young'". Wired UK. Retrieved 23 April 2016.
  6. "A brief history of normcore - The Daily Californian". The Daily Californian. Retrieved 23 April 2016.
  7. The New York Times
  8. Steff Yotka. "Fashion Trend: A Conversation About Magic With K-Hole - Vogue". Vogue. Retrieved 23 April 2016.
  9. "K-HOLE and Martine Syms on New Museum Triennial / New York". Flash Art. Retrieved 23 April 2016.


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