Kenny Dichter

Kenny Dichter is an American entrepreneur and the CEO of privately held aviation company, Wheels Up.[2] He also co-founded Alphabet City Sports Records, Marquis Jet, and Tequila Avión.

Kenny Dichter
CitizenshipUnited States
Alma materUniversity of Wisconsin (B.A., 1990)[1]
OccupationCo-founder and CEO of Wheels Up, Entrepreneur

Career

Alphabet City Sports Records

After graduating from the University of Wisconsin in 1990, Dichter founded Alphabet City Sports Records with friend Jesse Itzler/[3] The label focused on creating and selling songs that were frequently heard in sports stadiums and arenas.[4][5] The firm was eventually sold to SFX Entertainment in 1998 for $4.3 million in cash and stock.

Marquis Jets

Dichter founded Marquis Jets in 2001, the first fractional card jet program. By 2007, the firm was turning over more than $700 million per year from its 3,500 customers.[6] In November 2010, Dichter sold Marquis Jet to NetJets, a subsidiary of Warren Buffett's Berkshire Hathaway.[7]

Tequila Avión

Tequila Avión, a brand of tequila, was founded by Dichter and Ken Austin.[8] The brand was named the 'Best Tequila in the World' and 'Best White Spirit in the World' at the 2012 San Francisco World Spirits Competition [9]

Wheels Up

A few years after the sale of Marquis Jets, Dichter re-entered the private aviation industry by founding Wheels Up. Rather than a fractional card program, Wheels Up is a membership-based business that charges users per flight hour without spending requirements or time commitments.[10][11]

See also

References
  1. "Awards - Kenny Dichter". University of Wisconsin. Retrieved 26 July 2019.
  2. "Experience Matters". wheelsup.com. Retrieved 2016-06-15.
  3. "Kenny Dichter '90". Wisconsin Alumni Association. 2008-03-01. Retrieved 2016-06-15.
  4. Inc, Nielsen Business Media (1997-05-17). Billboard. Nielsen Business Media, Inc.
  5. Rosenthal, Seth. "The Tale of 'Go NY Go'". The Sports Section. Retrieved 2016-06-15.
  6. "Marquis Jet founder Kenny Dichter resigns from NetJets". Aviation International News. Retrieved 2016-06-15.
  7. "Berkshire's NetJets buys Marquis Jet card company". Reuters. 2010-11-04. Retrieved 2016-06-15.
  8. Rahel Gebreyes Editor, HuffPost Live (2015-05-05). "This Marketing Strategy Was So Perfect, Customers Thought The Product Was Fake". The Huffington Post. Retrieved 2016-06-15.
  9. "Tequila Avion Wins World's Best White Spirit, World's Best Tequila, Double Gold and Two Silver Medals at the 2012 San Francisco World Spirits Competition". www.prnewswire.com. Retrieved 2016-06-15.
  10. "Membership". wheelsup.com. Retrieved 2016-06-15.
  11. "INDIVIDUAL AND FAMILY". wheelsup.com. Retrieved 2016-06-15.
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