KidZania Mumbai

KidZania Mumbai is a global indoor theme park, located in R-City Mall, Ghatkopar, Mumbai, India. It is a family entertainment center for children in the age group of 4 to 16 to enhance their social and cognitive skills.[1] Opened in August 2013, KidZania Mumbai is India's first, and the world's 14th KidZania theme park.[2]

Slogan:"Get ready for a better world."
Type:Family Entertainment Center
Industry:Theme Park
Headquarters:Mumbai, Maharashtra, India
Key People:Sanjeev Kumar [CEO], S. Sundaram [CFO], Yazdi Khambatta [Facility Director]
Locations:Mumbai, India/Opening soon in Delhi NCR, India
Website:http://mumbai.kidzania.com
Characters:Urbano, Vita, Bache, Beebop, Chika

Overview

KidZania Mumbai operates like a real city that is built-to-scale for children, with paved roads and cars, city buildings, recognizable establishments, a functioning economy and its own currency.[3] Designed for children aged 4 to 16, KidZania Mumbai houses more than 60 real-world establishments (Yes Bank, Coca-Cola, The Times of India, DHL, etc.) and 100+ activities to help children develop real life skills. At KidZania, children perform 'jobs' and are either paid for their work (as a stylist, fireman, radio jockey, surgeon, dentist, etc.) or pay to get a service (university, culinary school, department store, driving school, etc.).[4] Unique to KidZania Mumbai, children can also experience local establishments like the Bollywood Acting Academy, Pottery Studio and the Dabbawalla service (boxed lunch delivery).[5] KidZania gives kids the opportunity to play adult roles by allowing them to emulate, re-enact and participate in adult activities and experiences.

History

KidZania was created and developed by Mexican entrepreneur Xavier López Ancona. The first KidZania opened in September 1999, in Santa Fe Shopping Mall in Mexico City, and was named La Ciudad de los Niños ("The City of the Children"). Today there are 24 KidZania Theme Parks operational around the world with 10 more to be launched by the end of 2020. KidZania has received more than 35 million guests around the world since its opening, making it one of the fastest growing global edutainment brands in the world.[6]

KidZania has been brought to the domestic market by ImagiNation Edutainment India, which is promoted by Bollywood star Shahrukh Khan, with 26 percent stake, and KidZ Inc of Singapore, which holds the remaining 74 percent. KidZ Inc. is co-owned by the Comcraft, Xander & Maxfield Management Ltd. Groups.[7][8][9]

Age eligibility

Children between 4 and 16 years of age can participate in the role-playing activities at KidZania. However, some activities may have a height and age restriction.

Toddlers (aged between 2 and 4 years) have a separate section with play-areas earmarked for them, called Urbano's House, and can participate in some of the role-playing activities.

Babies (below the age of 2 years) can relax and enjoy in the play-areas at Urbano's House.

Adults and parents can observe their children role-playing in various activities, or spend time in the Pepperfry Parents Lounge. There are some establishments, like the Star TV Studio or the Theatre, where they can witness the activities inside the establishments from the seating area. However, adults are not allowed within the KidZania premises unless they are accompanying children.

Awards

KidZania Mumbai has won many awards from various organizations for value, uniqueness and future potential, including:

  • Best Destination for Kids by 4th World Children Expo[10]
  • The Best New Concept by Kids by 4th World Children Expo[10]
  • The Most Admired Retail Concept Launch of the Year by India Retail Forum 2014[11]
  • Emerging Brand Award by Global Marketing Excellence 2014[12]
  • Rotary Club of Mumbai Green City Appreciation Award 2014[10]
  • Indian Development Foundation CSR Award for year 2013-14[10]

Industry partners

References
  1. "Mumbai News Network : KidZania Mumbai and KOKUYO Camlin to ignite kid's imagination & creativity". Mumbainewsnetwork.blogspot.in. Retrieved 26 June 2015.
  2. Gaurav Laghate (20 April 2013). "KidZania Mumbai gears up for soft launch". Business-standard.com. Retrieved 26 June 2015.
  3. "City of Child Dreams". Afaqs.com. Retrieved 26 June 2015.
  4. "Dr Atul Chauhan, Chancellor of Amity University launched KidZania, Mumbai". The Times of India. Retrieved 26 June 2015.
  5. "Mumbai gets its very own Kidzania. Ticket price Rs 600-950". Dnaindia.com. Retrieved 26 June 2015.
  6. "SRK's day out with KidZania kids on father's day, World , Aninews". Aninews.in. Archived from the original on 26 June 2015. Retrieved 26 June 2015.
  7. "Shah Rukh Khan to bring KidZania to Mumbai by early next year". Timesofindia-economictimes. Retrieved 26 June 2015.
  8. "Forbes India Magazine - SRK-Backed KidZania India Opens First Theme Park". Forbesindia.com. Retrieved 26 June 2015.
  9. "Shah Rukh Khan acquires 26% stake in KidZania". Timesofindia-economictimes. Retrieved 26 June 2015.
  10. "KidZania Mumbai celebrates its first year anniversary!". Adgully.com. Retrieved 26 June 2015.
  11. "AWARDS". Indiaretailforum.in. Retrieved 26 June 2015.
  13. Our Bureau. "KidZania teams up with Cadbury Dairy". The Hindu Business Line.
  14. "Children can now express through Music at KidZania Mumbai with Furtados". Radioandmusic.com. Retrieved 26 June 2015.
  15. "KidZania-Mumbai and Healthspring launch health check-up and emergency activities for kids – The Financial Express". Financialexpress.com. 8 May 2015. Retrieved 26 June 2015.
  16. Our Bureau. "Hyundai ties up with KidZania to teach children about safe driving". Thehindubusinessline.com. Retrieved 26 June 2015.
  17. "Mad Over Donuts & KidZania to enhance creativity of kids". Jagran.com. 21 May 2013. Retrieved 26 June 2015.
  18. "Indian Advertising, Media, Marketing, Digital, Advertising Agencies - afaqs!". Afaqs.com. Retrieved 26 June 2015.
  19. Gaurav Laghate (7 January 2013). "Kidzania Mumbai signs brand deal with YES Bank". Business-standard.com. Retrieved 26 June 2015.

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