Kjell Olav A. Maldum

Kjell Olav A. Maldum (born 12 December 1962) is a Norwegian entrepreneur and business leader. He is a public figure[1][2][3] in the Norwegian movement for bottle recycling, an equivalent to bottle bill in the US and cash for container in Australia. Since 2007, he has been serving as the CEO and Chairman of Infinitum AS, the operator of the national paid recycling scheme for bottles and cans marked with the official "recyclable" or "deposit" logo in Norway.[4][5]

Kjell Olav A. Maldum
Born (1962-12-07) December 7, 1962
Oslo, Norway
NationalityNorwegian
Alma materNTNU
Years active1980–present
TitleCEO and Chairman of Infinitum AS
Board member ofLoop, Infinitum, DMF, Green Dot

Early career

Being a graduated from NTNU in Trondheim, Maldum has served in different technical and leadership positions before being appointed as CEO of Infinitum in 2007. He has been a Department Manager at National Institute of Technology (Norway) Teknologisk Institutt 1990-2000, and CEO of Groceries' Environmental Forum or DMF (DAGLIGVAREHANDELENS MILJØFORUM in Norwegian) 2001–2007[6][7][8][9][10]

Advocating for environment

Through his career and especially in deposit-return system for bottles, he became a known figure for advocating for environment in Norway, lecturing at academic gatherings [11] and national TV programs to promote the idea of [12] where he has promoted sustainable production with low impact on environment and recycling of one-way containers[13][14][15] and avoid wasting food.[16]
In 2006 he won the Optimization Award of the year in Norway.[17] It has been the first time that a person won the award instead of an entity for "his extensive efforts to ensure that the retail sector have optimal logistics and thus be the most environmentally friendly[18]
Maldum has been behind the deposit-return TV commercials and "Infinitum movement"[19] in Norway where a number of celebrities, artists and athletes advertise and encourage for recycling of the materials in the society. The movememnt encourages people to infinitely recycle instead the containers instead of just rhewoing them away. Prime Minister Erna Solberg also took part[20][21] in the TV action for the bottle recycling.

Special initiatives
  • Coca-Cola switching to deposit bottles

Until 2014 Coca-Cola has been using non-deposit bottle for its beverages in Norway. Kjell Olav Maldum played a central role in negotiations for Coca-Cola Norway switching from non-deposit refillable bottles to non-refillable deposit bottles. The move was considered as an environmentally friendly one to introduce deposit on bottles and decrease littering, but it also led to downsizing of Coca-Cola in Norway due to less labor needed for one-way bottles and made headline in Norwegian market about the job losses and also counter-arguments [22] Coca-Cola Norway also promised to invest in recycling facilities inside Norway.[23]

  • Recycling cans in Norway

Maldum was also behind the efforts that finally led to the recycling of aluminum cans performed in Norway. The aluminum cans that have been collected in Norway were used to be sent to France for recycling but it has been recycled by Norsk Hydro in Holmestrand since 2014.[24] The move was considered as environmentally friendly step vowing for recycling 60,000 mt of aluminium annually in Holmestrand.[25]

See also

Infinitum AS

References
  1. "Going for recycling (English-translated title)". Retrieved 7 September 2016.
  2. Sørheim, Tone Iren. "Fallende oljepris kan gjøre panteflaskene mindre lønnsomme". Retrieved 7 September 2016.
  3. "Not in the box!". Retrieved 7 September 2016.
  4. "Arguing about bottle deposit money (English-translated title)". Retrieved 2 September 2016.
  5. "Better sorting, better price (English-translated title)". Retrieved 2 September 2016.
  6. "Going for recycling (English-translated title)". HMSmagasinet.no. Retrieved 2 September 2016.
  7. Sørheim, Tone Iren. "Falling oil price may make deposit bottles less profitable (English-translated title))". Retrieved 2 September 2016.
  8. "Eikernytt.no". www.eikernytt.no. Retrieved 2 September 2016.
  9. "Forum for fossil plastics strikes a blow for recyclable plastic as a good alternative (English-translated title)". packnews.no. Retrieved 2 September 2016.
  10. "English Dagligvarehandelens miljøforum". www.etos.no. Retrieved 7 September 2016.
  11. "Logistics Seminar in Bergen, February 2007". Logistikkforeningen.no. Retrieved 5 September 2016.
  12. "NRK TV - Søk - Kjell Olav Maldum". NRK TV. Retrieved 5 September 2016.
  13. "Vil heve panten på boks og flasker". Retrieved 5 September 2016.
  14. "NRK TV 16.09.2011 (program nr 1435)". Retrieved 5 September 2016.
  15. "Mangler 40 millioner bokser". Retrieved 5 September 2016.
  16. "Right in the garbage with fruit and vegetables (English-translated title)". Retrieved 5 September 2016.
  17. "Optimization Award 2006: the winner is Kjell Olav Maldum - Ny Teknikk". www.nyteknikk.no. Retrieved 2 September 2016.
  18. "Emballasjedagene 07: Kjell Olav Maldum fikk Optimeringsprisen | PACKobserver". Retrieved 7 September 2016.
  19. "Infinitum Movement". Infinitum Movement. Retrieved 7 September 2016.
  20. "NRK TV - Se Dagsrevyen 21". National Norwegian TV - NRK. Retrieved 7 September 2016.
  21. "Statsministeren gir sin pant til TV-aksjonen". infinitum.no. Retrieved 7 September 2016.
  22. "Cola-kutt kan gi nye arbeidsplasser". Retrieved 5 September 2016.
  23. "Packaging: Recycling". Retrieved 5 September 2016.
  24. Solholm, Rolleiv. "More environmentally friendly recycling". www.norwaypost.no. Retrieved 5 September 2016.
  25. "Now recycled in Norway: drink cans get a shorter trip to their new life - Norsk Hydro". www.hydro.com. Retrieved 5 September 2016.
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