Kreiss

Kreiss is an American furniture manufacturer and retailer based in Los Angeles.[1][2][3] Kreiss is known for pioneering The California look.[4][5]

Kreiss
Industryhome furnishings, interior design
Founded1939
Headquarters
Los Angeles, California
,
United States
Key people
Murray Kreiss, founder
Loren Kreiss, CEO & creative director
Websitehttps://www.kreiss.com/

History

Kreiss was founded in 1939 by Murray Kreiss and his two sons Norman and Howard.[6] The company began by importing ceramics from Japan.[7] Norman, along with his wife Eileen, expanded the company’s importing portfolio to include goods sourced from Spain, Hong Kong, China and Thailand in the early 1960s.[8][9]

In 1966, Kreiss opened its first showroom in West Hollywood.[5] In 1972, Kreiss started its first in-house manufacturing operations in Southern California and developed a furniture collection that later became known internationally as The California Look.[10] In 1976, Kreiss Design was founded by Michael Kreiss, the eldest son of Norman and Eileen and this expanded the company’s services to include interior design.[11]

In the early 1990s, Kreiss started offering its products all over the United States.[5] By the early 2000’s, the brand had more than 24 locations across North America.[5] The company briefly ceased operations in 2013 after the deaths of Norman and Michael the previous year.[7]

In 2014, the brand was purchased and relaunched by Michael’s eldest son Loren Kreiss, who had previously served as the company’s President and Lead Product Designer.[4] Loren is presently the company’s CEO & Creative Director.[12]

Kreiss produces all of its furniture in North America with its primary source a factory located in San Diego.[1] Over the years, the company has attracted a number of clients including international celebrities like Paul McCartney, Ronald Reagan, Frank Sinatra, Bruce Springsteen, Janet Jackson, Magic Johnson, Michael Jordan and many others.[2][4][13]

References
  1. "Kreiss expanding to Scottsdale, Ariz". Furniture Today. 2018-07-09. Retrieved 2020-09-09.
  2. Brunker, Alicia. "How One Heritage Brand Is Being Revived by a New Generation". Architectural Digest. Retrieved 2020-09-09.
  3. Shatzman, Marci. "Kreiss opens location in Mizner Park featuring modern-look furniture". Sun-Sentinel.com. Retrieved 2020-09-09.
  4. "Kreiss, the store credited with creating the 'California casual' look, continues its legacy". Los Angeles Times. 2017-05-06. Retrieved 2020-09-09.
  5. "Kreiss returns to retail with West Hollywood flagship store". Furniture Today. 2016-01-12. Retrieved 2020-09-09.
  6. Williams, Stephen P. (2006-04-16). "Where Time Is of the Essence". The New York Times. ISSN 0362-4331. Retrieved 2020-09-09.
  7. "Brand's Revival Apparent To Furniture Firm's Heir | Los Angeles Business Journal". labusinessjournal.com. Retrieved 2020-09-09.
  8. "Eileen Kreiss; Brought 'California Look' to Furniture", latimes.com, February 27, 1992.
  9. Bea Maxwell,"Style : Architecture : Back At The Ranch", latimes.com, May 5, 1991.
  10. Janine Robinson,"“The California Look” How the Kreiss Family captured the quintessential outdoor lifestyle.", Pelican Hill Magazine,.
  11. Pooja Basnet,"Where Is Lisa Bonder’s Ex-Husband Tom Kreiss Now? Have A Son, Taylor Jennings Kreiss", ecelebritymirror.com, June 26, 2020.
  12. Rebecca Mead,"Loren Kreiss and the Mott Haven Leadership Program", newyorker.com, February 12, 2007.
  13. Peter Haldeman,"Magic Johnson’s House in Southern California", architecturaldigest.com, December 1, 2009.
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