La Zowi

Zoe Jeanneau Canto (born 1993), also known as La Zowi, is a Madrid-based and Granada-based trap female artist.[1][2]

In this Spanish name, the first or paternal surname is Jeanneau and the second or maternal family name is Canto.
La Zowi
Jeanneau performing in 2018.
Background information
Birth nameZoe Jeanneau Canto
Born1993 (age 27–28)
Paris, France
OriginMadrid, Spain
GenresTrap|Reggaeton
Occupation(s)
  • Singer
  • Songwriter
  • Actress
Years active2013–present

Biography

La Zowi was born in Paris, France and raised in Granada, Spain, although she has lived in diverse European cities such as Marseille, London, Barcelona and Madrid, where she currently resides. She is the daughter of artists (her mother is a feminist poet and her father, Patrice Jean Marcel Jeanneau, a flamenco guitarist known as El Yerbita). She grew up listening to Flamenco, which she said "it has been my environment and my way of life. Latin and African music have also become the basis of my references.[3] She also has a child called Romeo with the Spanish rapper Yung Beef.

Musical career

She began her musical career creating music with friends in La Vendicion Records, among whom were the members of Los Santos (later known as Pxxr Gvng). She started recording with them In her songs, she speaks mainly of social issues associated to trap music, such as drugs, money and putas (bitches in Spanish). In several interviews she has expressed that she does not like her own voice.[4] In her lyrics, social constructs such as money, putas, drugs and her "goonies" are repeated throughout her songs. Her most common catchphrase is "La Zowi Puta".

She released her first track "Raxeta" in 2013 through YouTube. The word "raxeta" is an adaptation to the English word "ratchet", a slang word which refers to girls of humble origin that dress in a striking manner. "For me, a ratchet is someone like me, a humble neighborhood girl who wears cheap clothes and imitations of luxury brands, and does it provocatively."[5]

She has collaborated with almost every artist who work with La Vendicion Records, such as Bea Pelea or La Goony Chonga, and has worked recurrently with the producer Zora Jones. On November 22 she took his first mixtape, titled "Ama de casa", published by the same label. The mixtape has vocal collaborations from Albany, Flynt Hustle and GOA, as well as the producers DP Beats, Steve Lean, Barla, Oddlaw or Tweak.

La Zowi, together with Alizzz, were also in charge of introducing the second season of the musical show El Bloque TV, which is broadcast on YouTube.

In one of her interviews with WAG1 Magazine in 2016, La Zowi defined what trap was for her, a movement that gone viral during that year. According to what the artist commented, trap is "money and drugs" but also a way for women to empower.

In addition to her facet as a singer, she has also worked as a model to promote La Vendicion Records label, on where she publishes her songs.

In 2020, she publishes her last work called "Elite" and goes back to the talk show La Resistencia to present it. It is a 9-song album which mixes her distinctive concepts with experimental electronic sounds. Zora Jones, Pablo Chill-E and Paul Marmota are some artists that have collaborations in Elite.

She debuts for the first time as an artist in the Spanish TV series Cristina La Veneno, created by Los Javis (es:Javier Ambrossi and es:Javier Calvo), playing the role of Sonia Monroy, a famous Spanish television character.

Thematic and controversion

In an interview for "INDIE" la Zowi has described herself as a feminist, supporting women who sexualize themselves. Regarding her music and lyricism, she has stated that it relies a lot on her lifestyle and thought-provoking material.[6] She described herself as a feminist: "Yes, I am a feminist: I believe in equality between women and men. But I really don't feel represented by the kind of feminism that tries to embarrass women who sexualize themselves."

In January 2019, comedian David Broncano interviewed her on the TV program La Resistencia. The interview caused controversial reactions on social networks, especially through Twitter. A few days later, Yolanda Domínguez published an article in the HuffPost entitled "Is la Zowi a feminist icon?", criticizing the feminism proclaimed by the singer, who declares that she faces sexism in the industry with her letters. She has also been criticized because of her shows for being too punk, sexual and explicit.

Discography

Mixtapes
  • Ama de casa (2018)
  • Élite (2020)

Singles
  • Ratxeta (2013)
  • Oye papi (2016)
  • Mi chulo (2016)
  • Obra de arte (2016)
  • Random hoe (2016)
  • La chismoteka (2017)
  • Money hoe (2017)
  • High (2017)
  • Tu y yo (2017)
  • Bitch te quemas (2017)
  • Llámame (2018)

References
  1. "Nos colamos en el camerino de La Zowi en su concierto de Madrid". Elpais. Retrieved 29 June 2018.
  2. Menu, Etienne (2017-08-16). "La Zowi, la chica qui dit non". GQ (in French). Retrieved 2018-06-29.
  3. "La Zowi: "Me gusta la idea de ganar dinero con la provocación"". Time Out Barcelona (in Spanish). Retrieved 2019-03-13.
  4. El Bloque (2018-10-15), El Bloque 05 - La Zowi ft Sticky M.A, Royce Rolo, Albany, Soto Asa, La Favi, retrieved 2019-03-13
  5. Arenas, Guillermo (2016-07-27). "Cómo combatir el machismo haciendo 'trap' y 'reggaeton'". El País (in Spanish). ISSN 1134-6582. Retrieved 2019-03-13.
  6. "A QUICK CHAT WITH SPANISH TRAP QUEEN LA ZOWI". INDIE. Retrieved 29 June 2018.
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