Ling Long
Ling Long (Chinese: 玲瓏, meaning Elegant and Fine in English) was a Chinese language weekly women's magazine published in Shanghai, China, from 1931 to 1937. It was one of the most popular women's magazine in China during its lifetime.[1]
First issue of Línglóng magazine, 1931. | |
Categories | Women's magazines |
---|---|
Frequency | Weekly |
Publisher | Sanhe Publishing House |
Year founded | 1931 |
First issue | 18 March 1931 |
Final issue | 11 August 1937 |
Country | China |
Based in | Shanghai |
Language | Chinese |
History and profile
Ling Long was established in 1931.[2][3] The first issue appeared on 18 March 1931.[4][5] The magazine stated its goal as follows: "to promote the exquisite life of women, and encourage lofty entertainment in society."[6][7]
The publisher of Ling Long was Sanhe Publishing House based in Shanghai.[6][8] The magazine was financed by Lin Zecang, the head of the company.[7] It was published in pocket-size on a weekly basis every Wednesday.[7] Both men and women served on the editorial board of the magazine.[4] The art editors of the magazine included Lin Zemin, Xu Bingduo, Zhao Baiye, Xu Jinsheng and Ye Qianyu.[8]
Ling Long was consisted of two major section, one for women’s issues and the other for entertainment and cinema.[9] The magazine covered articles about daily lives of women, including cosmetics, house-keeping, Chinese and Hollywood movies and child rearing.[8] It openly discussed the topics related to sex through its authors, who were secondary school students.[8] Several special issues were also published, such as about children and swimming and beach culture.[5] However, from 1934 the magazine adopted a conservative stance.[7] The major reader group were female students.[6]
The magazine folded in 1937 after publishing a total of 298 issues with the last issue published on 11 August 1937.[3][4] Columbia University digitized 228 of 298 issues of Ling Long,[3][5][10] Heidelberg University contributed some 18 issues.[11]
References
- John Pomfret (29 November 2016). The Beautiful Country and the Middle Kingdom: America and China, 1776 to the Present. Henry Holt and Company. p. 207. ISBN 978-1-4299-4412-0. Retrieved 31 January 2017.
- "Linglong (Linglong)". University of Heidelberg. Retrieved 25 May 2019.
- "Ling Long women's magazine, Shanghai, China 1931-1937". ARCH. University of Oxford. Retrieved 31 January 2017.
- "Home >Linglong (Linglong) >The Magazine". Heidelberg University. Retrieved 25 May 2019.
- Michael Chang (July 2003). "Ling Long Women's Magazine, Shanghai, 1931-1937". George Mason University. Retrieved 31 January 2017.
- Jeremy Goldkorn (18 November 2005). "Ling Long magazine". Danwei. Retrieved 31 January 2017.
- Louise Edwards (2011). "Shanghai Girls' American Dreams: Ling Long Magazine and Imagining American Depravity in the 1930s" (PDF). Hong Kong University. Retrieved 31 January 2017.
- Peilin Zhang (2013). "The Representation of Women's Sexual Subjectivities in Republican China: A Case Study of Ling Long Women's Magazine (1931-1937), Shanghai" (PDF). The Asian Conference on Media and Mass Communication. Osaka, Japan. Retrieved 31 January 2017.
- "China's early feminism: The Ling Long Women's Magazine Issue 135, April 1934". Marta Colombo. Retrieved 31 January 2017.
- "Ling long women's magazine 玲瓏雜誌". Harvard-Yenching Library. Retrieved 31 January 2017.
- "About the Collection". Columbia University. Retrieved 26 February 2018.