Louro José

Louro José was a parrot puppet[lower-alpha 2] (parrots are popularly called louro in Brazil) played by former stage manager Neilton Veiga Júnior, better known as Tom Veiga (1973–2020). Louro had participated, along with TV presenter Ana Maria Braga, on Mais Você, a show which airs from Monday through Friday on Rede Globo.

Louro José
Mais Você character
First appearanceMarch 6, 1997 ("Note e Anote")[1] October 18, 1999 ("Mais Você")
Created byJ. B. de Oliveira ("Boninho")

Luiz Ferré

Beto Dorneles
Voiced byTom Veiga (1997-2020)
In-universe information
SpeciesAmazona aestiva
GenderMale
OccupationComedian
FamilyAna Maria Braga (mother)[2]

Louro João (brother)[lower-alpha 1][3]

Andorinha Dorinha (girlfriend)[4] Laura (cousin)[5] Zazu (specifically, the puppet for the musical) (cousin)[2]

Loura Maria (cousin)[6][7]
HomeEstúdios Globo
Nationality Brazil
TwitterLouroJose
InstagramLouroJoseOficial

The parrot was more than simply a supporting character: he served as the comic relief of the program by using his witty humor and telling jokes every now and then to lighten the mood, and even purposefully disagreeing with Ana Maria Braga, the hostess, to provoke her. His voice was shrill, mimicking a real parrot.

History

Rede Record

Neilton Veiga Júnior,[8] better known as Tom Veiga, was a studio manager and executive producer of the program "Note e Anote" at Rede Record, which was presented by Ana Maria Braga. Before working on the show, he worked as a courier and as an ambulance driver, as well as helping organize events. Veiga met Ana Maria Braga around 1995. He organized artisan craft fairs that Ana Maria Braga would publicize in her show, "Note e Anote". After being invited to join the team, Veiga became a stage assistant.[9][10]

In March 1997, while Ana Maria Braga was stuck in traffic with her then husband, Carlos Madrulha, she told him she "needed a puppet to make a smoother transition", given that Note e Anote aired right after a children's show. She and Madrulha discussed possibilities and eventually settled on a parrot, as it is one of the few animals that can talk.[9] The choice for the name was inspired by a real parrot owned by Ana Maria Braga, also called "Louro José". The name is a tribute to her father, Natale Giuseppe "José" Maffeis.[11][12] On March 6, Louro José starred on national television.[13] Many people were tried for the role of puppeteer, but no one seemed to fit the part well.[11] Seeing a then 23-year-old Tom Veiga playing with the puppet, Ana Maria Braga temporarily put him in the role.[1] In the first months, Veiga worked as both a stage assistant and puppeteer. When he was made effective as the parrot, he celebrated, saying: "my life has changed completely".[9]

In September 1997, about 6 months after the creation of the puppet, Rede Record attempted to trademark the "Louro José" brand. However, predicting the puppet's success, Ana Maria Braga had already registered the brand.[9]

The company hired to make the puppet, Display Set, as well as Disney, both also attempted to trademark the Louro José brand – with Disney claiming the puppet was plagiarism, a copy of José Carioca. Like Rede Record, they were both unsuccessful and Ana Maria Braga's trademark was upheld.[14][15]

Rede Globo

In 1999, Ana Maria and Louro José were hired by Globo, becoming a part of the Cem Modos team, the same from the TV Colosso show.

In May 2012, Veiga renewed his contract with Rede Globo for another 4 years, laying to rest rumors that Louro José would stop participating on Mais Você.

According to Outro Canal, in 2015 Veiga was promoted to assistant director.[13]

On November 1, 2020, at the age of 47, Veiga was found dead in his home in Rio de Janeiro.[16][17] A report by the Instituto Médico Legal (Legal Medical Institute) indicated he died of a hemorragic stroke due to a brain aneurysm.[18]

Character biography

A 2000 episode of Mais Você aired with a video clip retconning Louro José's "birth". In it, Ana Maria Braga is shown breaking open a giant egg with a hammer, to the sound of a baby crying in the background. From inside the egg comes out Louro José, yelling "Mommy!".[11][15]

Louro José roots for São Paulo's football team Corinthians.[12][19]

Friends and family of Louro José have also made appearances on the program. For instance, Andorinha Dorinha, Louro José's girlfriend,[4] is a blue swallow ("andorinha", in Portuguese) and Sovena Group's Azeite Andorinha's ("Swallow Olive Oil") mascot. She lives in an olive grove located in Ferreira do Alentejo, Portugal.[20] She was introduced on March 30, 2011, on an episode of Mais Você.[21] Loura Maria, Louro José's cousin, is said to be from New York City.[22] She is a pink parrot who wears wigs and makeup, and was created following a suggestion by Fernanda Young.[6]

In other media

Louro José is such a popular character that he has appeared in other shows from Rede Globo:

Year Show Chapter / Episode
2003 Children's show Sítio do Picapau Amarelo "O sumiço de Emília" (lit. "Emília's disappearance"), aired on September 3, 2003[23]

Louro João, Louro José's brother, also appears in this episode[15]

2009 Teen's show Malhação Episode aired on October 1, 2009[24]
2011 Teen's show Malhação Season 1, episode 55 (aired on November 11, 2011)[25]
2011 TV series A Mulher Invisível Season 2, episode 3[26]
2012 TV series Louco por Elas Pilot episode[26]
2012 Soap opera Cheias de Charme Episodes 44 and 45[26]
2019 Soap opera A Dona do Pedaço Chapter aired on October 30, 2019

Merchandise

A lot of Louro José merchandise has been released over the years, including toys, mugs, joke books, comic books,[27] phone cases, various flavors of chewing gum and even bird food.[9][28] A talking replica of Louro José was released in 2008 as a kid's toy.[29]

Notes
  1. In the original 2003 Sítio do Picapau Amarelo episode, Louro José is referred to multiple times by Louro João as "brother". However, in a special 2011 Children's Day episode of Video Game (game show), aired on Rede Globo, Louro José comments that Louro João is his cousin. Because of the discrepancies, it is uncertain whether Louro João is a brother or a cousin.
  2. On the Mais Você episode aired on January 14, 2014, Louro José disputes the fact that he is a puppet, stating that he has no connection to his puppeteer Tom Veiga, a "nobody" who "just sits there and stares at [him] with a balding head".[2]

References
  1. "Louro José ano a ano" [Louro José year by year]. Ana Maria Braga (in Portuguese). Globo.com. 2019-10-03. Archived from the original on 2019-11-14. Retrieved 2019-11-14.
  2. Louro José apresenta seu primo: Zazu, do musical Rei Leão [Louro José introduces his cousin: Zazu, from the Lion King musical] (Television production) (in Portuguese). 2014-01-24. Retrieved 2019-12-17.
  3. "O Sumiço da Emília" [Emília's Disappearance]. Sítio do Picapau Amarelo. Season 3 (in Portuguese). 2003-09-03. Rede Globo.
  4. Saryne, Bárbara (2019-10-09). "Namorada de Louro José aparece em merchan e Ana Maria Braga incentiva casamento" [Louro José's girlfriend shows up during merchandising and Ana Maria Braga incentivizes marriage] (in Portuguese). Yahoo! Notícias. Archived from the original on 2019-12-17. Retrieved 2019-12-17.
  5. Louro José 1 (2000)
  6. "'Mais você': Globo anuncia nova personagem, prima do Louro José, e cenário ampliado" ['Mais você': Globo announces new character, Louro José's cousin, and bigger setting]. O Globo (in Portuguese). 2008-03-25. Retrieved 2019-12-17. (subscription required)
  7. "No aniversário de 14 anos do Mais Você, descubra curiosidades sobre o programa" [On Mais Você's 14th birthday, find out trivia about the show]. Caras (in Portuguese). 2013-10-16. Retrieved 2019-12-17.
  8. "Perfil completo – Tom Veiga – Memória" [Full profile – Tom Veiga – Memory]. O Globo (in Portuguese). 2020. Retrieved 2020-11-02.
  9. Kaz, Roberto (2016-04-12). O Livro dos Bichos (in Portuguese). Illustrated by Audrey Furlaneto. Companhia das Letras. ISBN 978-8543805559.
  10. Kaz, Roberto (2010-05-23). "Louro José colhe os louros da fama" [Louro José reaps the laurels of fame]. Folha de S.Paulo. Archived from the original on 2016-01-31.
  11. Ana Maria Braga e Tom Veiga resgatam o nascimento e o sucesso do Louro José [Ana Maria Braga and Tom Veiga remember birth and success of Louro José] (Television production) (in Portuguese). 2012-03-06. Retrieved 2020-01-22.
  12. "10 curiosidades sobre o Louro José que você desconhece!" [10 things you didn't know about Louro José!]. Ana Maria Braga (in Portuguese). Globo.com. 2017-03-06. Archived from the original on 2019-11-14.
  13. BANG Showbiz (2015-09-29). "Louro José é promovido na Globo a assistente de direção de Ana Maria Braga e do 'É de Casa'" [Louro José is promoted on Globo to Ana Maria Braga and "É de Casa"'s assistant director]. MSN. Archived from the original on 2015-09-30. Retrieved 2019-11-13.
  14. "Ana Maria Braga briga na justiça para ser reconhecida como dona do Louro José" [Ana Maria Braga fights in court to be recognized as the owner of Louro José]. Stars Insider (in Portuguese). 2018-10-24. Retrieved 2020-01-22.
  15. Pacheco, Paulo (2017-03-05). "Polêmicas, zoeiras e briga com Disney: Louro José chega aos 20 anos" [Controversy, teases and dispute with Disney: Louro José reaches 20 years of age]. UOL (in Portuguese). Archived from the original on 2017-03-05.
  16. "Ator Tom Veiga, intérprete do Louro José, do 'Mais Você', morre aos 47 anos" [Tom Veiga, Mais Você's Louro José's portrayer, dies at 47]. G1 (in Portuguese). 2020-11-01. Retrieved 2020-11-01.
  17. Pipoca Moderna (2020-11-01). "Tom Veiga (1973-2020)". Terra. Retrieved 2020-11-02.
  18. Leitão, Leslie (2020-11-02). "Tom Veiga, intérprete de Louro José, morreu vítima de um AVC, aponta laudo do IML" [Tom Veiga, Louro José's portrayer, died of CVA, says IML report] (in Portuguese). Retrieved 2020-11-02.
  19. "Saiba mais sobre Tom Veiga, o homem por trás do Louro José" [Learn more about Tom Veiga, the man behind Louro José]. Yahoo! Finance (in Portuguese). 2016-08-12. Archived from the original on 2019-11-14.
  20. Guerra, Thiago (2011-11-22). "Azeite Andorinha apresenta maior olival do mundo aos telespectadores do Mais Você" [Azeite Andorinha presents world's greatest olive grove to Mais Você viewers]. Holofote Assessoria em Comunicação (in Portuguese). Maxpress. Archived from the original on 2019-12-17. Retrieved 2019-12-17.
  21. Ribeiro, Marili (2011-03-28). "Andorinha cria parceira para Louro José" [Swallow creates partnership for Louro José]. Estadão (in Portuguese). Archived from the original on 2019-12-17. Retrieved 2019-12-17.
  22. "Com vocês, Loura Maria!" [With you, Loura Maria!]. Gshow (in Portuguese). Archived from the original on 2019-12-18. Retrieved 2019-12-17.
  23. ""Sítio do Picapau" homenageia Ana Maria Braga" ["Sítio do Picapau" pays tribute to Ana Maria Braga]. Terra (in Portuguese). 2003-08-25. Retrieved 2019-11-13.
  24. "Ana Maria Braga e Louro José fazem participação especial em 'Malhação'" [Ana Maria Braga and Louro José participate in 'Malhação']. Extra (in Portuguese). O Globo. 2009-09-24. Archived from the original on 2019-11-14. Retrieved 2019-11-14.
  25. "Capítulo de sexta-feira, 11/11/2011" [Episode from Friday, 11/11/2011]. Malhação 2011 (Television production). Season 1. Episode 55 (in Portuguese). Rede Globo. 2011-11-11. Can be seen, in episode, at 19:04 – 27:12. Retrieved 2020-01-18.
  26. "Tom Veiga - IMDb". IMDb. 2019-12-28.
  27. Ramone, Marcus (2012-09-06). "Clássicos dos quadrinhos: os gibis estrelados por celebridades brasileiras" [Comics classics: the comics starred by brazilian celebrities]. Universo HQ (in Portuguese). Retrieved 2020-11-02.
  28. "Louro José | Florestal". Florestal Alimentos S.A. Archived from the original on 2019-12-28.
  29. "Brinquedos IFA lança boneco do Louro José" [Brinquedos IFA launches Louro José toy] (in Portuguese). 2008-04-29. Archived from the original on 2019-12-28.
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