Ludmilla (singer)

Ludmila Oliveira da Silva (born April 24, 1995), widely known by her stage name Ludmilla, is a Brazilian singer-songwriter who achieved fame in 2012 with the song "Fala Mal de Mim" ("She Speaks Ill of Me").[1] In September 2020, she became the first Black Latin-American female musician to reach 1 billion streams on Spotify.[2][3]

This name uses Portuguese naming customs: the first or maternal family name is Oliveira and the second or paternal family name is da Silva.

Ludmila
Ludmilla in 2017
Born
Ludmila Oliveira da Silva

(1995-04-24) April 24, 1995
Duque de Caxias, Rio de Janeiro, Brazil
Other namesMC Beyoncé (2012–13)
Occupation
  • Singer
  • songwriter
  • dancer
Years active2012–present
Spouse(s)
Brunna Gonçalves
​
(m. 2019)​
Musical career
GenresPop
Instruments
  • Vocals
  • guitar
  • drums
  • berimbau
Labels
Websiteludmillaoficial.com

Early life

Ludmila was born in Rio de Janeiro, but grew up in Duque de Caxias in the state of Rio de Janeiro. Her former stage name (MC Beyoncé) was inspired by the American singer Beyoncé.[4] Ludmilla is considered one of the current top female artists in her relatively new, but popular among youth, Brazilian genre.[5][6]

Career

2012: MC Beyoncé
Ludmilla as MC Beyoncé in concert in 2013

Ludmilla began posting videos on YouTube singing, which achieved many views. Until one day she was asked to sing and rap by a DJ at a party. She performed and everyone loved it.

Ludmilla's music career took off after her breakout hit single "Fala Mal de Mim" (released as MC Beyoncé) posted on YouTube went viral. The song was first posted in May 2012 and it has since accumulated more than 17 million views. The official music video was posted in October of the same year and has since accumulated more than 15 million views.[7]

The song was produced by DJ Will 22 and the song's introduction includes a sample of the gospel classic "Oh Happy Day" covered by the St. Francis Choir in the film Sister Act 2: Back in the Habit.[8] Since her rise to fame, she has been touring around Brazil and has made numerous appearances on popular television shows. In an interview with SBT's TV show Domingo Legal, Ludmilla revealed that her former stage name was given to her by her friends because she was such a huge Beyoncé fan.[9]

2013: Name change

In 2013, Ludmilla said she was threatened by her businessman. The singer recorded a video saying:

Hi, guys, I'm not here to give good news. My dream was always to have a band, dancers, everything. Only I found that I was being too stolen by my manager. So I did not want in my whole life, stay in that sameness, I wanted band, dancers, being an artist himself. And he never wanted to invest in me. When I try to walk with my own legs, he began to make threatenings my family, my mother, myself to death. Ending my dream. So I wanted to tell you guys that I'm no longer singing, the MC Beyoncé is over.

— Ludmilla[10]

Then the singer recorded another video, saying the previous video was a misunderstanding and that she would continue her career. However, the disagreement between her and her manager, Roba Cena, resulted in MC Beyoncé being unable to keep her name as MC Beyoncé because her manager owned the rights to the name. Hours later she recanted and announced on Twitter that she would not quit singing, but she would quit with her manager and start a new career under a new stage name, Ludmilla, her birth name.[5][11][12]

2014–2015: Hoje and First Album

In early 2014, after making success as Mc Beyonce, Ludmilla resumed her career with new look and signed a contract with Warner Music Brazil to release her first album with the label with pop roots and removing the "MC" off her stage name.[13] In an interview with Radio BEAT98, she explained that many people in the music business are prejudiced when the artist comes with "MC" in the name, even if the music is good.[14]

The new phase includes a decent Star staff. There are 16 professionals, including band, dancers, DJ, a sound technician, plus two personal stylist and two advisers. With tripled cache and a number reaches thirty concerts a month.

On January 14, 2014, the song ''Sem Querer'' was released on iTunes as the first single of his career under his real name. The official music video was released a day later.[15] On June 20, 2014, Ludmilla released the song "Hoje", which was part of the soundtrack of the telenovela Império on Rede Globo, and its respective music video. Ludmilla announced by their social networks to launch the music video of his third single ''Te Ensinei Certin'' composed of single Jhama. The music video premiered on February 10, 2015, in Multishow channel and soon after on YouTube. The video features the direction of John Woo and Rabu Gonzales. On June 1, 2015, it was released the single ''Não Quero Mais''. The music video directed by Rafael Rocha and Lucas Carneiro Neves and was launched on July 13, 2015.[16] The disc version includes the participation of the singer Belo, but for the single release as a solo version was performed. The song ''24 Horas por Dia' was released on October 15, 2015, in Brazilian radio as the fifth single from the album. The music video was released on December 18, 2015, on YouTube, and was directed by Felipe Sassi.[17]

"Hoje" was also the name of her first studio album, which was released on August 26, 2014. The album also included the singles "Sem Querer", "Te Ensinei Certin", "Não Quero Mais" and "24 Horas por Dia".[18][19]

2016: Second album

It is expected that the next Ludmilla album will reach the market in May 2016. This will be her second work by Warner Music.[20] On January 14, 2016, it was released the song "Não Me Toca" by Zé Felipe featuring Ludmilla. Also, DJ Tubarão partnered with Ludmilla to release the lead single from her second album in Brazil, titled "Sem Noção", which is due out in late January 2016.[21]

Discography
Main article: Ludmilla discography
  • Hoje (2014)
  • A Danada Sou Eu (2016)
  • Hello Mundo ( 2019 )
  • EP Numanice (2020 )

Filmography
Year Work Role Note
2015 Babilônia Herself Episode: "19 March 2015"
Alto Astral Episode: "May 4, 2015"
Lucky Ladies Episode: "O Show" (Season 1, Episode 3)

Episode: "A Reconciliação" (Season 1, Episode 4)

I Love Paraisópolis Episode: "October 5, 2015"
#PartiuShopping Episode 13: "Um Bonde Chamado Ostentação"
Vai Que Cola Tiziane Ribeiro / Toinha Episode: "Tiziane, a Heredeira" (Season 3, Episode 17)
2016 Malhação Herself Episode 250: "02 August, 2016" (Season 23)[22][23]

Awards and nominations
Year Award Category Nominated work Result
2014 Radio Music Awards Brasil Revelação Ludmilla Won
Melhor Álbum Hoje Nominated
Melhor Música Hoje
Melhor Videoclipe
Retrospetiva UOL Melhor Álbum Hoje Nominated
2015 Troféu Internet Melhor Cantora Ludmilla
Brasil Music Awards Artista do Ano
Artista Feminino
Artista Revelação
Clipe do Ano "Hoje"
Prêmio Multishow Música Chiclete
MTV Europe Music Awards Melhor Artista Brasileiro Ludmilla
Meus Prêmios Nick Revelação Musical
Radio Music Awards Brasil Melhor Cantora
Melhor Música "Te Ensinei Certin"
Melhor Coreografia Won
Melhores do Ano Música do Ano ''Hoje''
Melhores do Ano da FM O Dia Melhor Música "Te Ensinei Certin" Nominated
Melhor Artista Ludmilla
2017 2017 Latin Grammy Award Best Portuguese Language Contemporary Pop Album. A Danada Sou Eu Nominated[24]
2019 PLAY Portuguese Music Awards Lusophony Award Ludmilla Nominated

Tours
  • Tour Poder da Preta (2015–16)[25]
  • Tour Danada (2017–2018)[26]
  • Hello Mundo Tour (2019–20)

References
  1. "Radio Music Awards Brasil: Arquivo de 1997 a 2014". Radio Music Awards Brasil. August 17, 2011. Retrieved December 18, 2010.
  2. "Ludmilla se torna 1ª mulher negra latina com 1 bilhão de streams no Spotify". entretenimento.uol.com.br.
  3. Redação, Da (September 2, 2020). "Ludmilla se torna 1ª mulher negra latina com 1 bilhão de streams no Spotify". Jornal CORREIO | Notícias e opiniões que a Bahia quer saber.
  4. Aloizio Júnior (April 6, 2015). "Retrospectiva 2014: Melhores discos do ano". UOL. Retrieved April 6, 2015.
  5. "Perdeu! MC Beyoncé não pode mais usar nome artístico", R7, July 6, 2013. Retrieved on May 15, 2014.
  6. "Perfil: Ludmilla". Ferreguon. January 13, 2015. Retrieved April 18, 2015.
  7. "Veja os vencedores do Prêmio Multishow 2015". Multishow. Globo.com. September 1, 2015. Retrieved September 3, 2015.
  8. "Radio Music Awards Brasil 2015". Radio Music Awards Brasil. August 17, 2011. Retrieved December 18, 2010.
  9. "Melhores do Ano da FM O Dia Melhores do Ano da FM O Dia – O Evento".
  10. "MC Beyonce diz que foi ameaçada por empresário e anuncia fim da carreira". Extra Online (in Portuguese). plus.google.com/115683671295748872640. Retrieved January 10, 2016.
  11. "Após procedimentos estéticos, MC Ludmilla faz primeiro show de turnê". Globo. Retrieved January 30, 2015.
  12. "Perdeu! MC Beyoncé não pode mais usar nome artístico – Música – R7". entretenimento.r7.com. Retrieved January 15, 2016.
  13. "Ludmilla tira MC do nome e vira cientista no clipe de 'hoje' – Riosampa – A cada noite uma nova opção". Riosampa (in Portuguese). Retrieved January 15, 2016.
  14. "Ludmilla tira MC do nome e vira cientista no clipe de 'hoje' – Riosampa – A cada noite uma nova opção". Riosampa (in Portuguese). Retrieved February 1, 2016.
  15. "Mc Ludmilla (ex-Beyoncé) volta à cena com o clipe". musica.uol.com.br. Retrieved February 1, 2016.
  16. "#LUDline: Conversamos com os diretores de "Não Quero Mais", novo clipe da Ludmilla". Portal POPline (in Portuguese). July 1, 2015. Retrieved February 1, 2016.
  17. "Elástica | Você vai ficar falando e pensando 24 horas por dia no novo clipe da Ludmilla". Elástica. Archived from the original on December 25, 2015. Retrieved February 1, 2016.
  18. "#LUDline: Conversamos com os diretores de "Não Quero Mais", novo clipe da Ludmilla" (in Portuguese). Portal POPline. July 1, 2015. Retrieved January 15, 2016.
  19. "Elástica | Você vai ficar falando e pensando 24 horas por dia no novo clipe da Ludmilla" (in Portuguese). Elástica. Archived from the original on December 25, 2015. Retrieved January 15, 2016.
  20. "Novo álbum de Ludmilla em maio de 2016 – Portal SUCESSO!" [New Album of Ludmilla in May of 2016]. Portal SUCESSO! (in Portuguese). Archived from the original on August 26, 2016. Retrieved January 15, 2016.
  21. "pontopop". pontopop. Archived from the original on January 16, 2016. Retrieved January 15, 2016.
  22. "Malhação Seu Lugar no Mundo | Ludmila faz proposta de trabalho para Alina e Uodson | Globoplay" – via globoplay.globo.com.
  23. "Malhação Seu Lugar no Mundo | Uodson surpreende e canta com Ludmilla no palco | Globoplay" – via globoplay.globo.com.
  24. Ceccarini, Viola Manuela (November 20, 2017). "The 18th Latin GRAMMY Awards in Las Vegas". Livein Style. Retrieved December 28, 2017.
  25. "Após procedimentos estéticos, MC Ludmilla faz primeiro show de turnê". Ego (in Portuguese). Retrieved August 22, 2013.
  26. "Perdeu! MC Beyoncé não pode mais usar nome artístico". R7.com. Retrieved August 22, 2013.
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