Luke Scheybeler

Luke Scheybeler is a British creative director and entrepreneur best known for his work in sportswear. He is the co-founder and former creative director of the cycling clothing brand Rapha. He is the co-founder of the running apparel brand Tracksmith. Scheybeler runs the branding consultancy Scheybeler+company and the brand incubator Future Classic.[1]

Rapha

Scheybeler co-founded Rapha in March 2004 with Simon Mottram. Scheybeler established Rapha's brand identity, style and product range, leading all creative output for the first 6 years. He led the design and development of the Rapha website. He designed Rapha's distinctive left arm stripe. He worked with photographer Ben Ingham to define Rapha's photographic style.

Tracksmith

Scheybeler co-founded Tracksmith in Boston, Massachusetts in 2014 with former Puma marketing executive Matt Taylor.

Other work

Scheybeler worked with the Slipstream sports team Garmin Sharp on their branding and team kit design.

References
  1. "New sportswear line Tracksmith on the right track". Financial Times.


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