Luma Home

Luma was a Wi-Fi solutions company based in Atlanta, Georgia The company sells Wi-Fi routers using mesh networking to project a consistent Wi-Fi signal throughout private homes as well as a corresponding mobile app for added layers of security and parental controls.[1]

Luma Home Inc.
TypeSubsidiary
IndustryTechnology
Founded2014 (2014)
FoundersPaul Judge
Mike Van Bruinisse
Headquarters
Atlanta, Georgia
,
U.S.
ProductsWireless routers with mesh networking
ParentNewell Brands
Websitelumahome.com

Luma was founded in 2014[2] by serial entrepreneur Dr. Paul Judge[3] and Mike Van Bruinisse, who had worked together at cybersecurity firms CipherTrust and Purewire.[4] The idea emerged as a response to what was perceived by the founders as poor Wi-Fi consistency throughout private homes and the need for increased security as the Internet of Things (IoT) becomes more pervasive. Judge said, “Cybersecurity must be built into the home network routers directly because IoT devices are vulnerable and users do not have the time to be the CISO [chief information security officer] of their home.”[5]

To date, the company has been given $22 million in seed and Series A funding,[6] including $12.5 million from Amazon’s Alexa fund,[7] as well as former Beats by Dre CMO Omar Johnson, Yahoo chairman Maynard Webb and San Francisco 49ers CEO Jed York.[8] In November, 2016, Luma announced Alexa integration,[9] allowing it to be controlled by voice commands to Amazon Alexa.

In January 2018, Luma Home was acquired by Newell Brands for a reported $10 million.[10] The brand will operate under First Alert.[11]

See also

References
  1. Tilley, Aaron. "Amazon Gets Into WiFi Router Craze With Strategic Investment In Luma". Forbes.com. Forbes. Retrieved 24 December 2016.
  2. "Luma". Crunchbase. Crunchbase. Retrieved 24 December 2016.
  3. Aihie, Eghosa. "13 Black Founders Making Moves in Tech". Tech.co. Tech.co. Retrieved 24 December 2016.
  4. Yeung, Ken. "Luma debuts a Wi-Fi router that uses mesh networking to provide a consistent Wi-Fi signal in private homes". VentureBeat.com. VentureBeat. Retrieved 24 December 2016.
  5. Karantzoulidis, Steve. "How IoT Companies Can Make Their Products More Secure". Security Sales & Integration. EH Publishing, Inc. Retrieved 24 December 2016.
  6. "Luma". Crunchbase. Crunchbase. Retrieved 24 December 2016.
  7. Tilley, Aaron. "Amazon Gets Into WiFi Router Craze With Strategic Investment In Luma". Forbes.com. Forbes. Retrieved 24 December 2016.
  8. David, Javier. "Luma looks to boost your home network signal and security". CNBC.com. CNBC, LLC. Retrieved 24 December 2016.
  9. Heater, Brian. "Luma's WiFi system gets Alexa integration". TechCrunch. AOL Inc. Retrieved 24 December 2016.
  10. Karkaria, Urvaksh (12 January 2018). "Newell acquires Atlanta startup Luma for more than $10 million". Atlanta Business Chronicle. American City Business Journals. Retrieved 12 January 2018.
  11. Loizos, Connie (12 January 2018). "Even the Most Interesting Man in the World couldn't make Luma work as standalone company". TechCrunch. Oath Inc. Retrieved 12 January 2018.
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