MPowerFM

MPowerFM is a commercial radio station serving Mpumalanga. Broadcasting from studios in Emalahleni and Nelspruit, MPowerFM went on air in December 2007.[1]

MPowerFM
Broadcast areaMpumalanga
Slogan"The Rhythm of Mpumalanga"
Programming
Language(s)English
FormatAdult Contemporary
History
First air date
December 2007
Links
Websitehttp://www.mpowerfm.co.za

History

MPowerFM was a dream that became a reality in the early part of 2006. With African Media Entertainment (AME) and Direng, shareholders and owners of various radio stations in South Africa, approaching the Lowveld Chamber of Business and Commerce to enter into a bid for the tender of the only commercial radio licence to be issued by ICASA in Mpumalanga. After a lengthy process of acquiring potential local investors, as well as investors from up country, a successful bid was presented to ICASA and won. This resulted in the birth of MPowerFM - the first and only commercial radio station in Mpumalanga.[2]

State of the art equipment was installed into their studios, which broadcast across the province on the 7 frequencies made available to them by Sentec.[2]

Over the past few years some changes have occurred, with challenges that are faced by many startup companies. From opening the Witbank (Emalahleni) Studio at the Ridge to moving their main studio's to the Grove Shopping Centre in the Riverside Precinct in Nelspruit. Things have progressed and MPowerFM is fast becoming the heart of Mpumalanga. With great emphasis being placed on supporting charities and communities with specific needs, the radio station continues to strive and meet the expectations of the community at large.[2]

Take over

Mpowerfm was bought out by Times Media Group in December 2013. The radio station now goes by the name RISEfm (www.risefm.co.za)

Coverage Areas & Frequencies

Broadcasting from eMalahleni (Witbank) to all of Mpumalanga[3]

Coverage Areas[4] & Frequencies[4][3]
Area Freq.
Nelspruit / White River / Komatipoort / Barberton94.3 FM
eMhalahleni (Witbank) / Middleburg106.4 FM
Davel / Ermelo / Secunda / Standerton / Bethal105.8 FM
Sabie, Graskop / Pilgrims Rest / Mashishing (Lydenburg)89.7 FM
Piet Retief89.0 FM
Dullstroom101.6 FM
Chrissiesmeer / Carolina94.8 FM

Current Presenters

•Shaun Lukhele •Portia Adams •Tony Murrell •Dave Walters •Sasha •Sam Jagger •Celani Dube

Broadcast Languages

Broadcast Time

Target Audience
  • LSM Groups 7 – 10[3]
  • Adults[3]

Programme Format

Listenership Figures
Estimated Listenership[6]
7 Day Ave. Mon-Fri
May 2013 109 000 40 000
Feb 2013 85 000 30 000
Dec 2012 84 000 23 000
Oct 2012 61 000 19 000
Aug 2012 68 000 21 000
Jun 2012 82 000 28 000

References
  1. MPowerFM Website (About)
  2. MPowerFM Website (Our History)
  3. The Media Connection (MPowerFM) Archived 2013-05-02 at the Wayback Machine
  4. MPowerFM Website (About)
  5. The Annual Guide to Radio in South Africa (AdVantage 2012). Media 24. 2012. Archived from the original on 2013-05-23.
  6. SAARF RAMS (Presentations)


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