Mane 'n Tail
Mane 'n Tail is the brand name of a series of health products for humans and horses.
The product range includes shampoos, conditioners, leave-in spray treatments and conditioning creams, styling pomades and hand and nail therapy for humans. It also includes a series of products for equine animals like detanglers, conditioners, moisturizers and spray-awry uses by horse wash.
It is produced by Straight Arrow Products, Inc., with head offices in Bethlehem, Pennsylvania.
Involvement in The Greatest Movie Ever Sold
The product was featured on Morgan Spurlock's 2011 documentary POM Wonderful Presents: The Greatest Movie Ever Sold as one of the corporate sponsors. Although featured heavily throughout the film, the end titles of the film point out that the company did not pay for the sponsorship deal.
On the Mane 'n Tail website, management explains: "Mane 'n Tail is no stranger to doing product placement in major motion pictures, this however, was our first foray into the indie film arena as Morgan sought us out to participate in the film about product placement funded strictly by product placement. When we agreed to jump on board, we had no idea what an incredible opportunity it would blossom into. Sony Pictures Classics picked up the film three days before its Sundance premiere, much to everyone’s delight. The publicity has been unbelievable and our part in the movie... we absolutely adore. Although we are a 'sponsor', Mane 'n Tail did not pay to be part of the film, instead we exchanged our product, a true 'product placement' deal."[1]
Appearances in Movies
Mane 'n Tail has also had other motion pictures besides "The Greatest Movie Ever Sold". These include:
- Blades of Glory[2]
References
- "Mane 'n Tail Goes To The Sundance Film Festival". Mane 'n Tail. March 2, 2011.
- "Blades of Glory/Mane 'n Tail Shampoo". Mane 'n Tail Shampoo. Retrieved 6 September 2015.