Marcara Avanchintz

Marcara Avanchintz was a 17th-century powerful Armenian trader from Ispahan, Persia, who went into the service of Louis XIV.[1] He became a Director of the newly founded French East Indian Company, together with François Caron, who was his direct superior, and François de la Faye.[1]

The French East India Company's coat of arms, with its moto : "Florebo quocumque ferar" (I will flourish wherever I will be brought."

Marcara arrived in India, at the kingdom of Golconda where he had great connections, in May 1669, and was successful in obtaining a trade agreement (a farmân) for the French.[1]

Marcara however entered into a dispute with Caron, after Caron offered him to take personal bribes in the French East Indian Company trade. Maracara was imprisoned on accusations that he was favouring Armenian trade, and returned to France.[1] Upon his return, Marcara initiated a trial against the French East Indian Company, which he won.[1]

On this assignment François Martin wrote:

"It was a mistake to choose an Armenian, whose nation is well known in India, as Director for the Compagny of such a prestigious nation as ours. It had been surprising and had not served our reputation"

— François Martin.[1]

Notes
  1. McCabe, p.104ff

References
  • Baghdiantz McCabe, Ina 2008 Orientalism in early Modern France Berg ISBN 978-1-84520-374-0
  • Baghdiantz McCabe, Ina 1999 The Shah’s Silk for Europe’s Silver: The Eurasian Silk trade of the Julfan Armenians in Safavid Iran and India (1590-1750) University of Pennsylvania (Series in Armenian Texts and Studies), Scholar’s Press, Chapter 10.
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