Marina Toybina

Marina Toybina (born c. 1981)[1] is an American costume and fashion designer. She has won five Emmy Awards, including four consecutive in the Outstanding Costumes for a Variety Program or a Special category from 2012–15.

Marina Toybina
Toybina in 2011
Bornc. 1981 (age 39–40)
Moscow, Russia
EducationFashion Institute of Design & Merchandising
Occupation
  • Costume designer
  • fashion designer
Years active2001–present
Label(s)
Glaza
Websitemarinatoybina.com

Early life and education

Marina Toybina was born in Moscow, Russia. At age 11, she immigrated to Phoenix, Arizona,[2][3] and graduated from Shadow Mountain High School in May 2000.[4] Toybina said she designed her first piece of clothing, a purple dress, as a junior and worked at a Hallmark store to save money.[3][5] She then attended the Fashion Institute of Design & Merchandising (FIDM) in Los Angeles for Fashion Design.[2][3] In March 2001, Toybina's first fashion show took place at her old high school in which she designed prom dresses for students to wear.[1]

Career

While working at a clothing store, Toybina met fellow FIDM student and colleague Ashton Hirota. In 2002, they launched a fashion line, Glaza, which means "eyes" in Russian. Later that year, they put on their first fashion show which featured nearly 200 pieces. Toybina said they focused on "the creative spirit" rather than celebrity red carpet fashion. Notable clients included Mary J. Blige and members of the Black Eyed Peas. By 2004, Toybina said she had "sold most of [her] furniture and pretty much lost [her] apartment" but remained committed to fashion design.[6][7]

In March 2005, Toybina became the sole owner of Glaza and relaunched the label in July 2006 with a new fashion show.[7] In late 2007, she received more recognition after one of the pieces was worn by Britney Spears in her "Piece of Me" music video.[8] According to Billboard, Toybina has been "booked solid" since 2010.[3] She has designed outfits worn in the tours and music videos of Taylor Swift, Ariana Grande, Katy Perry, Nicki Minaj, Pink, Carrie Underwood, and Fifth Harmony, among others.[9][10] Toybina also created the backup dancers' costumes in the 2015 Super Bowl XLIX halftime show.[10] She began work on television series with The X Factor and has also done so on So You Think You Can Dance, World of Dance, and The Masked Singer.[3][11]

Awards and nominations
Awards and nominations
Award Year Work Category Result Ref(s)
Costume Designers Guild Awards 2019 So You Think You Can Dance Excellence in Variety, Reality-Competition, Live Television Nominated [12]
2020 The Masked Singer Won [13]
Primetime Creative Arts Emmy Awards 2012 The X Factor Outstanding Costumes for a Variety Program or a Special Won [14]
2013 55th Annual Grammy Awards Won
2014 So You Think You Can Dance Won
2015 Super Bowl XLIX halftime show Won
2019 The Masked Singer Outstanding Costumes for Variety, Nonfiction or Reality Programming Nominated
2020 Won

References
  1. Kelly, Lidia (April 6, 2001). "Dream dresses". The Arizona Republic. Archived from the original on September 19, 2020 – via Newspapers.com.
  2. "Emmy-Winning Costume Designer and Grad Marina Toybina Featured in Entertainment Weekly". Fashion Institute of Design & Merchandising. Archived from the original on February 7, 2020.
  3. Stutz, Colin (January 11, 2019). "This Costume Designer Is Behind The Elaborate Masked Singer Looks". Billboard. Archived from the original on August 7, 2020.
  4. Hirst, Shana (March 30, 2001). "Schools' fashion lessons". The Arizona Republic. Archived from the original on September 19, 2020 – via Newspapers.com.
  5. Ostapets, Katio (October 16, 2013). "Marina Toybina: "I live my life the way I design". Fajo Magazine. Archived from the original on February 11, 2020.
  6. Catalyst, Clint (January 22, 2004). "Eyes of the Needle". LA Weekly. Archived from the original on September 20, 2020.
  7. Janowicz, Nicole R. (July 28, 2006). "Glaza 2006 Collection - A Couture Resurrection". LA Splash. Archived from the original on September 20, 2020.
  8. "Britney Gives Los Angeles Designer a Big Boost". World Entertainment News Network. December 16, 2007. Retrieved September 20, 2020 – via Gale.
  9. Villareal, Yvonne (February 6, 2019). "The Masked Singer costume designer takes us inside T's most colorful closet". Los Angeles Times. Archived from the original on September 17, 2020.
  10. Chan, Stephanie (February 2, 2015). "Katy Perry's Super Bowl Performance: See Exclusive Costume Sketches". The Hollywood Reporter. Archived from the original on December 5, 2017.
  11. Garafano, Lauren (May 20, 2020). "Here Are 17 Behind-The-Scenes Secrets About The Masked Singer That Just Might Blow Your Mind". BuzzFeed. Archived from the original on June 6, 2020.
  12. "The Favourite, Black Panther Take Home Honors at Costume Designers Guild Awards". The Hollywood Reporter. February 19, 2019. Archived from the original on July 28, 2020.
  13. "22nd Costume Designers Guild Awards Winners & Nominees". Costume Designers Guild. Archived from the original on March 2, 2020.
  14. "Marina Toybina - Emmy Awards, Nominations, and Wins". Academy of Television Arts & Sciences. Retrieved September 21, 2020.
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