Maritz, LLC
Maritz is a sales and marketing services company that designs and operates employee recognition and reward programs, sales channel incentive programs, (including incentive travel rewards[2]) and customer loyalty programs.[3] It also plans corporate trade shows, meetings and events, and offers a customer experience technology platform.[4]
| Type | Private |
|---|---|
| Industry |
|
| Founded | 1894 |
| Founder | Edward Maritz |
| Headquarters | Fenton, Missouri, |
Area served | Worldwide |
Key people | Steve Maritz (Chairman and CEO)
Rick Ramos (CFO) Steve Gallant (General Counsel) Charlotte Blank (Chief Behavioral Officer) |
Number of employees | 4,250[1] (2016) |
| Subsidiaries | Maritz Global Events, Maritz Motivation, Maritz Automotive, Quality Reward Travel, Impact Dimensions, Experient |
| Website | www |
Subsidiaries and segments include Maritz Motivation, Maritz Global Events, Maritz Automotive, Quality Reward Travel, and Impact Dimensions.[5]
History
In 1894, Edward Maritz started the E. Maritz Jewelry Manufacturing Company, a wholesaler and manufacturer of fine jewelry and engraved watches.[6] By the 1920s, the company was concentrating on wholesaling imported watches and became one of the first in the nation to sell wristwatches.[6] When the stock market crashed in 1929, the company nearly failed. The crisis forced Maritz to look for a new direction, and it began to sell watches, jewelry and merchandise to large corporations as sales incentives and service awards for employees.[6]
Over the next three decades, the sales incentive business flourished. Each year, Maritz produced an increasingly elaborate merchandise awards catalog and added services to promote and administer sales incentive programs.[6] With the purchase of a small Detroit travel company in the 1950s, Maritz branched out again, adding group travel as an incentive award.[6] As the 1960s ended, Maritz began to diversify with new divisions that laid the groundwork for ventures in communications, marketing research, training and meeting production.[6]
The company further diversified in the 1970s. Maritz built communications and marketing research businesses, established a presence in Europe and opened a travel office in Mexico City.[6]
Through acquisitions starting in 1981, Maritz became a major supplier of corporate travel services.
In the 1990s Maritz invested in automotive marketing research. They formed Maritz Canada and added offices throughout Western Europe.[6] During the late 1990s and into the new millennium, Maritz continued to grow in loyalty reward and incentive travel through strategic partnerships with companies such as American Express.[6]
In May 2014, Maritz Canada and Maritz Loyalty Marketing rebranded to form North America's first brand loyalty agency, Bond Brand Loyalty.[7] The focus of the new agency was to help clients manage customer-brand relationships. The company sold Bond Brand Loyalty in 2015.[8] Also in 2014, Maritz Holdings acquired Allegiance Software in order to combine it with Maritz Research and create a new, standalone company, MaritzCX, a customer experience and market research company.
On March 3, 2020 MaritzCX was sold to InMoment.[9]
In 2008, Maritz claimed to be the largest source of integrated performance improvement, travel and market research[10] services globally.[6]
References
- White, Martha C. (2007-03-13). "Bon Voyage as a Bonus". The New York Times. ISSN 0362-4331. Retrieved 2016-04-18.
- Jennifer Godwin, "Partings and Performance", Forbes, November 27, 2000.
- "Maritz Holdings Acquires Growing CX Provider". Retrieved 25 June 2016.
- "Our Companies". Maritz. Retrieved 2020-05-27.
- "Encyclopedia of Company Histories". Answers.com - Hoover's Corporate Profile. Retrieved 2010-02-18.
- "Archived copy". Archived from the original on 2014-12-09. Retrieved 2014-12-09.CS1 maint: archived copy as title (link)
- "Maritz Sells Bond Brand Loyalty: Incentive Magazine". Retrieved 25 June 2016.
- "MaritzCX now an InMoment company". Maritz. Retrieved 2020-05-27.
- Sonderman, J. (2008). Route 66 in St. Louis. Images of America. Arcadia Publishing. p. 37. ISBN 978-0-7385-5216-3.
Further reading
- McLaughlin, Laurianne (November 2007). Process Trip. CIO. pp. 65–68.
- Oracle (October 20, 2015). "OracleVoice: Maritz Brings Retail Bells And Whistles To Rewards Sites". Forbes. Retrieved June 25, 2016.CS1 maint: ref=harv (link)
- Armstrong, M.; Brown, D.; Reilly, P. (2010). Evidence-Based Reward Management: Creating Measurable Business Impact from Your Pay and Reward Practices. Kogan Page. pp. 140–. ISBN 978-0-7494-5938-3. (subscription required)
- Brennan, Vince (December 10, 2015). "Hire Me! Job hunter takes unusual approach to job hunting at Maritz". St. Louis Business Journal. Retrieved June 25, 2016.
- "Merchandise Topics". The Billboard. October 1955. p. 103. Retrieved 25 June 2016.