Max Factor Jr.

Francis Factor (August 18, 1904 – June 7, 1996), also known as Max Factor Jr., was an American businessman who was president of the Max Factor Cosmetics empire.

Max Factor Jr.
Arrival of Max Factor Jr. and his wife, Mildred “Milly” Cohen, Schiphol
April 17, 1953
(Photographer Ben van Meerendonk)
Born
Francis Factor

August 18, 1904
St. Louis, Missouri, US
DiedJune 7, 1996(1996-06-07) (aged 91)
Los Angeles, California, US
Resting placeHillside Memorial Park Cemetery
OccupationBusinessman, racehorse owner/breeder
Known forPresident, Max Factor & Company cosmetics
Board member ofMax Factor & Company
Spouse(s)Mildred "Milly" Cohen
Children2
Parent(s)Max Factor Sr. & Esther Rosa

Early life

He was born Francis Factor in St. Louis, Missouri, the son of Max Factor, a Polish-Jewish businessman and cosmetics pioneer. Known as "Frank," his family moved to Los Angeles, California, in 1908 where he began working in the family business while still a boy.

Career

Because Max Factor was recovering from being hit by a delivery van at the time, Frank Factor took the lead over the two years that it took to develop a suitable make-up for use with the newly developed Technicolor film. This make-up was released to the film industry under the name "Pan-Cake".[1] It was immediately a hit and its advantages led to women stealing it from the film sets and using it privately. Its only disadvantage for every day use was that it could not be used at night as it made the skin too dark under all except under the powerful lights used in film studios. While his father wanted to reserve the product for film use, Frank Factor was open to the commercial possibilities and began developing lighter shades. At the time the company was only able to produce enough to meet studio demand which until production could be increased delayed commercial release until 1937. Backed by a colour based national advertising campaign, it immediately became the fastest and largest selling single make-up item to date, as well as the standard make-up used in all Technicolor films.

After his father's death in 1938,[2] Frank Factor legally changed his name to Max Factor Jr. and as president expanded the still private cosmetics firm, along with members of the immediate family. He was heavily involved with the development of new products, particularly "Tru-Color" released in 1940 as the first smear-proof lipstick.

Personal life

Max Factor Jr. was married in 1933 to Mildred “Milly” Cohen with whom he remained for thirty-seven years until her death in 1970.[3] The couple raced Thoroughbred horses for many years. He had a home in the Deep Well neighborhood of Palm Springs, California.[4] Factor died in 1996 and was interred in the Hillside Memorial Park Cemetery in Culver City, California.[5]

References
  1. Basten, p. 112.
  2. Basten, p. 122
  3. Eugene Register-Guard (Oregon), June 9, 1996 – Obituary
  4. Meeks, Eric G. (2014) [2012]. The Best Guide Ever to Palm Springs Celebrity Homes. Horatio Limburger Oglethorpe. pp. 247–49. ISBN 978-1479328598.
  5. Forever LA
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