Mazda Verisa

The Mazda Verisa is a subcompact car based on the jointly engineered Mazda DY platform. It was launched by Mazda in 2004 and is only available in Japan.[1] The Verisa can be considered either a 'tall hatchback' or a 'low mini MPV'. The relationship between the Mazda Verisa and the more popular Mazda Demio is similar to that of the Ford Fusion (Europe) and the Ford Fiesta. Its height of 1,530 mm (60.2 in) is similar to other Japanese boxy subcompact cars and lower than European mini MPVs like the Fiat Idea and Opel Meriva. The Verisa was previewed at the 2004 North American International Auto Show in Detroit as the Mazda MX Micro-Sport,[2] although it was never sold there.

Mazda Verisa
Overview
ManufacturerMazda
Production2004–2015
Body and chassis
ClassSubcompact car / mini MPV
Body style5-door hatchback
PlatformMazda DY platform
Dimensions
Wheelbase2,490 mm (98.0 in)
Length3,975 mm (156.5 in)
Width1,695 mm (66.7 in)
Height1,530 mm (60.2 in)
Chronology
SuccessorMazda Demio

According to Mazda the name Verisa was created by combining the Italian word 'verità' (truth) with the English word 'satisfaction', and the intended result of the term Verisa is to signify 'true fulfillment'. The car is built with the watchwords "simple, quality and compact" and is targeted towards couples in their 30s with individual style and values.[1] There is a Japanese website that shows the Verisa factory and shop options.[3]

The Verisa comes in front wheel drive (2WD) and electronic four wheel drive (e4WD) configurations. There is one engine option that delivers the following power and efficiency figures:

  • Power = 83 kW (113 HP) (111 imperial hp) at 6,000 rpm
  • Torque = 140 N⋅m (14.3 kgf⋅m) at 4,000 rpm
  • Fuel consumption (2WD) = 5.5 l/100 km combined
  • CO
    2     (2WD) = 126.2 g/km
  • Fuel consumption (e4WD) = 5.8 l/100 km combined
  • CO
    2     (e4WD) = 135 g/km

In financial year 2004 Mazda produced 19,473 and sold 18,526 units.[4] In financial year 2005 Mazda produced 14,336 and sold 14,416 units.[5] The summary information for financial year 2006 and onwards was not published on the Mazda website. However, month by month breakdowns for domestic sales of individual car models are available.[6]

The Verisa received updates in 2006[7] and 2009.[8] Two special editions of the car have been released, the 'Brown Collection' in 2005[9] and the 'Stylish V' in 2007.[10] The car has gained international admirers who question why it has not been made more widely available.[11]

Used Verisas have been exported however, to some left-hand-traffic countries including New Zealand.

References
  1. "'VERISA'—A New Compact Car From Mazda". Mazda. April 28, 2004. Retrieved 2009-08-19.
  2. https://www.caranddriver.com/news/mazda-mx-micro-sport-auto-shows
  3. "【MAZDA】ベリーサ｜カーラインナップ". Mazda. Archived from the original on 2009-04-18. Retrieved 2009-08-19.
  4. "Breakdown of Primary Products (FY2004)". Mazda. 2005-04-27. Archived from the original on 2008-11-21. Retrieved 2009-08-19.
  5. "Breakdown of Primary Products (FY2005)". Mazda. 2006-04-24. Archived from the original on 2009-02-14. Retrieved 2009-08-19.
  6. "Production and Sales Results". Mazda. Archived from the original on 2010-01-04. Retrieved 2009-08-19.
  7. "Mazda Launches Freshened Verisa". Mazda. 2006-08-04. Retrieved 2009-08-19.
  8. "Mazda Launches Refined Verisa in Japan". Mazda. 2009-05-11. Retrieved 2009-08-19.
  9. "Special Edition 'Brown Collection' Mazda Verisa on Sale in Japan". Mazda. 2005-12-21. Retrieved 2009-08-19.
  10. "Mazda Releases 'Stylish V' Special Edition Model Verisa in Japan". Mazda. 2007-12-05. Archived from the original on 2008-11-05. Retrieved 2009-08-19.
  11. "Mazda Verisa: Why Can't We Have One?". Auto Trends. 2008-07-30. Archived from the original on 2008-11-21. Retrieved 2008-08-05.
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