Michael Brito

Michael Brito is an American businessman and social media strategist.[1][2] He has written two books, including Smart Business, Social Business, and Your Brand: The Next Media Company.[3][4]

Michael Brito
NationalityAmerican
OccupationBusinessman, author
EmployerLewis Pulse

Career

Brito was a social media strategist at Intel[5] before he was appointed senior vice president for social business strategy at Edelman Digital.[6][7] In 2011, Brito wrote Smart Business, Social Business: A Playbook for Social Media in Your Organization.[8][3][9] Brito's second book, Your Brand: The Next Media Company, was published in 2013.[10] The book details the needs of companies in order to reach customers through technology.[4][11][12] Brito later became group director at WCG, a subsidiary of W2O Group,[13][1] and was then appointed head of social marketing of W20 Group.[14][2] He has served as adjunct professor at the University of California, Berkeley and San Jose State University.[15] In March 2016, Brito became senior vice president of US digital operations for Lewis Pulse.[16]

Bibliography
  • Michael Brito (July 2011). Smart Business, Social Business: A Playbook for Social Media in Your Organization. Pearson Education.
  • Michael Brito (9 October 2013). Your Brand, the Next Media Company: How a Social Business Strategy Enables Better Content, Smarter Marketing, and Deeper Customer Relationships. Pearson Education.

References
  1. Tammy Mastroberte (12 December 2013). "8 Tips for Social CRM Success". Hospitality Technology. Retrieved 21 April 2016.
  2. Blake Morgan (31 August 2015). "When Brands Try Too Hard On Social Media". Forbes. Retrieved 21 April 2016.
  3. Blake Landau (7 January 2013). "Is This the Age of Influence of Advocacy". Huffington Post. Retrieved 21 April 2016.
  4. Leigh Buchanan (7 October 2013). "If You Aren't Telling Stories, You Aren't Getting Though". Inc. Retrieved 21 April 2016.
  5. Wailin Wong (26 May 2009). "Social media ties, technology addiction can strain interpersonal relationships". Chicago Tribune. Retrieved 21 April 2016.
  6. Jennifer Preston (29 February 2012). "If Twitter Is a Work Necessity". The New York Times. Retrieved 21 April 2016.
  7. Jenna Schnuer (23 April 2012). "How to Manage Your Brand's Social Life". AdvertisingAge. Retrieved 21 April 2016.
  8. Chuck Kent (8 May 2013). "Where is Content Marketing Heading". Branding Magazine. Retrieved 21 April 2016.
  9. Francine Hardaway (7 August 2011). "Social Business: Get Out of the Office". Business Insider. Retrieved 21 April 2016.
  10. Mark Fidelman (14 August 2013). "5 Priceless Lessons About The Future Of Business". Forbes. Retrieved 21 April 2016.
  11. David Bohan (18 July 2015). "Cultivate brand advocates to boost social media presence". The Tennessean. Retrieved 21 April 2016.
  12. Marisa Peacock (18 September 2013). "Want to Capture Customers' Attention? Act Like a Media Company". CMS Wire. Retrieved 21 April 2016.
  13. Ricardo Bilton (20 May 2014). "Which social platform has the most retail potential". Digiday. Retrieved 21 April 2016.
  14. Elena Prokopets (2 November 2015). "3 Effective Tips for Marketing to Millennials". Huffington Post. Retrieved 21 April 2016.
  15. Rachel King (30 January 2013). "Academics: There's a difference between social business and social media". ZDNet. Retrieved 21 April 2016.
  16. Aarti Shah (25 March 2016). "Lewis Pulse Snags W2O's Michael Brito For US Leadership Role". Holmes Report. Retrieved 21 April 2016.
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