Michel's Patisserie

Michel's Patisserie is an Australian chain of bakery-style food outlets, that also operates internationally in New Zealand, Indonesia and China purveying cakes, pies, savouries, and espresso coffee.[1][2] The company is a franchise system that was founded in 1988, and it has over 90 retail outlets in all Australian states and territories, except for Western Australia & Tasmania.[2][3] The chain employs approximately 4,000 staff and serves approximately 36 million cups of coffee and 9.5 million slices of cake each year. It is the largest pastry chain in Australia.[4] In 2016, Michel's Patisserie Toronto was judged to be National Retail Association Supreme Retailer of the Year.

Michel's Patisserie
Founded1988 (1988) (Australia)
FounderNoel Roberts and Noel Carroll
HeadquartersSydney, Australia
Number of locations
360 in Australia, New Zealand, Indonesia and China
ProductsCakes, espresso coffee, beverages, pies
ParentRetail Food Group
Websitewww.michels.com.au

The Michel's Patisserie franchise network is owned and managed by Retail Food Group (RFG), which also manages Gloria Jeans Coffee, Brumby's Bakeries and Donut King.[5]

History

Michel's Patisserie is a wholly Australian-owned firm, which Noel Carroll and Noel Roberts founded in 1988. Their business model involves a central bakery that bakes products and distributing said products to retail outlets on a daily basis.[2] These retail outlets act as points of sale, from where customers may purchase the products on display.[2] After two years of research into all facets of the concept, distribution, store design and layout, marketing, and training, the model was tested under full market conditions in stores located in Castlecrag and Newport before being launched as a franchise system in 1990. The franchise reportedly won the 2007 Churner of the year award. In February 2006, Michel's Patisserie conducted a management buyout and merged with its master franchisee in Queensland and Victoria to create a single national franchise business.

The original Michel's Patisserie was started in Sydney by French chef, Michel Cattoen and his wife Elisabeth in 1980.[6]

See also

References
  1. Hatch, Patrick (21 June 2017). "Shares in Brumby's and Gloria Jean's Coffees owner dumped over profit downgrade". The Sydney Morning Herald. Retrieved 27 November 2017.
  2. Van der Wagen, L.; Goonetilleke, A. (2015). Hospitality Management, Strategy and Operations. Pearson Australia. p. 561. ISBN 978-1-4425-4356-0. Retrieved 27 November 2017.
  3. Balmer, C. (2014). Expandable Brands: A Guide to Growing Business Locations While Protecting Your Brand. BookBaby. p. 107. ISBN 978-0-9925060-9-4. Retrieved 27 November 2017.
  4. Cassidy, Tara (29 September 2017). "REVEALED: 15 new businesses coming to Mackay". Mackay Daily Mercury. Retrieved 27 November 2017.
  5. Varma, S. International Business. Pearson Education India. p. pt220. ISBN 978-93-325-0024-2. Retrieved 27 November 2017.
  6. https://www.smh.com.au/national/chef-introduced-his-duck-pie-and-fine-french-cuisine-to-sydney-20180814-p4zxcz.html


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