Miss Bimbo

MissBimbo.com (now bimbo.land) is an online fashion game and a social networking site with a mainly female audience. Players look after a 'Bimbo' character as she progress through life.

Miss Bimbo
Developer(s)Blouzar
Publisher(s)Blouzar
Platform(s)Web browser
Genre(s)Social networking

Tasks in the game include gaining Bimbo Attitude (BA) and IQ points, participating in fashion duels and challenges against other players, acquiring boyfriends, making various changes in the Bimbos appearance (such as with plastic surgery, hairstyles and costumes) and training for careers. The game was initially the English version of a French game called Ma Bimbo[1] developed by Beemoov, and was owned and developed by Blouzar Ltd., London. However, in 2008, Beemoov and Blouzar split, citing difficulties co-operating,[2] leading to Miss Bimbo becoming an independent game site now owned by Blighty Ltd., London.

Controversy

The site was criticized in much media coverage as promoting the use of cosmetic surgery and crash dieting, encouraging potentially pre-teen players to pursue an 'ideal' body image through such measures as the key to success[3][4][5][6]

Jacquart has said that he is working on ways to expand the site and reach out to the media to explain why 75,000 people per day log into the site "without any marketing or ads on the site at all. We have some ideas for new brands, we want to expand Miss Bimbo with social networks.".[7] Defenders of the game claim that the criticism is unfair and out of proportion.[8]

Site closure

Traffic to MissBimbo.com redirects to Bimbolands.com, which launched on 1 March 2015. Blighty Ltd., the company which owns Miss Bimbo, still has Miss Bimbo on its portfolio list of sites as of February 2015.

There is currently an alternative website called Like A Fashionista, owned by Beemoov, which is almost identical to the former Miss Bimbo website.

See also

References
  1. "J's 1UP Blog: Ma Bimbo/Miss Bimbo". 1UP.com. 2008-03-25. Archived from the original on 2011-05-22. Retrieved 2008-03-25.
  2. "Miss Bimbo Forums". missbimbo.com. 2008-08-20. Retrieved 2008-08-20.
  3. "Bimbo Game 'Fuels Pressure On Youth". sky news. 2008-03-25. Retrieved 2008-03-25.
  4. Bird, Steve (2008-03-25). "Miss Bimbo website promotes extreme diets and surgery to 9-year-olds". The Times. London. Retrieved 2008-03-25.
  5. McVeigh, Karen (2008-03-25). "Internet Miss Bimbo game for girls attacked by parents". The Guardian. London. Retrieved 2008-03-25.
  6. "Parents concerned about Miss Bimbo game". Daily Telegraph. London. 2008-03-25. Retrieved 2008-03-25.
  7. "Miss Bimbo' website draws ire, even without diet pills". Google News. 2008-04-08. Archived from the original on 2008-04-11. Retrieved 2008-04-08.
  8. "Don't blame Miss Bimbo". NBC News. 2008-04-19. Retrieved 2008-04-19.
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