Mitchell's

Mitchell's Fruit Farms Limited, (مِچلز فروٹ فارمز لمیٹڈ) commonly known as Mitchell's, is a Pakistani food products company established by Francis J Mitchell in 1933.[2] It consists of 720 acres of oasis in Renala Khurd, Okara District, Pakistan.[2]

Mitchell's Fruit Farms Limited
TypePublic
PSX: MFFL
IndustryFood Processing
Founded1933 (1933)
FounderFrancis J. Mitchell
HeadquartersLahore. Pakistan
Key people
Najam Sethi
(Chairman)
S.M. Mohsin
(Non Executive Director)
Naila Bhatti (CEO)
Revenue ₨1.99 billion (US$12 million) (2019)[1]
₨(80.05) million (US$500,000) (2019)
Total assets ₨1.34 billion (US$8.4 million) (2019)
Total equity ₨126.4 million (US$790,000) (2019)
OwnerSyed Muratib Ali family
Websitemitchells.com.pk

History

Mitchell's was founded by Francis J. Mitchell in 1933 in British India on a 720-acre plot of land near Renala Khurd, Okara District, which he leased from the Punjab, British India government. This would later become the Mitchell's Fruit Farms. Originally the company was registered in 1933 under the name Mildura Fruit Farms Limited.[3][2]

Then Syed Maratib Ali, maternal grandfather of Jugnu Mohsin and father of industrialists Syed Babar Ali and Syed Wajid Ali bought it from Francis J. Mitchell in 1958. Syed Maratib Ali's son-in-law S.M. Mohsin was handed over complete control of Mitchell's Fruit Farms. He and his son Mehdi Mohsin ran the company until 2020. Jugnu Mohsin and her husband Najam Sethi took over the operational control in 2020 and Najam Sethi became the Chairman of the company.[2]

Future outlook

Mitchell's was one of the first food products companies to get an ISO 9001 quality accreditation in Pakistan.[2][3] It manufactures and packages grocery items including fruit drinks, canned fruits and vegetables, sauces, pickles, jams and squashes. The company exports its products to the US, UK and the Middle Eastern countries. Mitchell's is one of the leading food products manufacturers and exporters in Pakistan.[3]

Mitchell's is traded on the Pakistan Stock Exchange since 1993.[2][4]

Company brands

Some of them are listed below:

  • Mitchell's Mango Squash[4]
  • Mithchell's Orange Squash
  • Mitchell's Lemon Squash[4]
  • Mitchell's Guava Squash
  • Mitchell's Pineapple Squash
  • Mitchell's Pomegranate Syrup
  • Mitchell's Lemon Juice
  • Mitchell's Tomato Ketchup[4]
  • Mitchell's Chilli Garlic Sauce[4]
  • Mitchell's Fruit Punch (new product introduced in 2016)[5]

See also

References
  1. "Mitchell's Annual Report 2019". Retrieved 19 January 2020.
  2. Hassan Naqvi, Abdullah Niazi and Farooq Tirmizi (13 September 2020). "Mitchell's: Can a new management save an old company? (company in-depth history and profile)". Pakistan Today (newspaper). Retrieved 16 December 2020.
  3. Profile of Mitchell's Fruit Farms Limited on Business Recorder (newspaper), Published 1 August 2012, Retrieved 16 December 2020
  4. Mitchell's business summary and stock quote on MarketScreener.com website Retrieved 16 December 2020
  5. Stiff competition among thirst-quenching drinks Dawn (newspaper), Updated 4 July 2016, Retrieved 16 December 2020


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