Mook (publishing)

A mook (/mʊk/) is a publication which is physically similar to a magazine but is intended to remain on bookstore shelves for longer periods than traditional magazines, and is a popular format in Japan.[1][2]

The term is a portmanteau of "magazine" and "book". It was first used in 1971, at a convention of the Fédération Internationale de la Presse Périodique.[3]

American examples of mooks include Make and Craft.[4]

In Japan

The format remains popular in Japan, where it has been in use since at least the 70's.[5][6] An identical format, predating the term "mook", existed since the 1950's.[7]

The number of new mooks published in one year peaked in 2013, with over 8000 different new mooks published. A little over 6000 were published in 2019. Sales revenue, however, peaked in 1997 and has been mostly dropping ever since.[8]

References
  1. Osawa, Juro (October 20, 2010). "Meet Japan's 'Brand Mooks': Half-magazine, Half-book, All Hit". Japan Real Time. The Wall Street Journal. Retrieved May 10, 2014.
  2. Taillandier, Fanny (January 13, 2014). "Mooks are here to stay". FranceLivre. Retrieved May 10, 2014.
  3. Cannon, Garland (2000). The Innovative Attraction of English. Manuscript, Narrative, Lexicon. Associated University Presses. p. 237. Retrieved May 10, 2014.
  4. Lupton, Ellen (May 24, 2007). "It's a Magazine, It's a Book, It's a Mook". Cooper-Hewitt, National Design Museum. Smithsonian. Archived from the original on May 12, 2014. Retrieved July 16, 2014.
  5. https://www.jbpa.or.jp/nenshi/pdf/p16-34.pdf
  6. https://www.ajpea.or.jp/column/data/20061025.html
  7. https://www.mottainaihonpo.com/kaitori/contents/cat07/051-mookbon-toha.html
  8. https://www.ajpea.or.jp/statistics/
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