Morozoff Ltd.

Morozoff Limited
モロゾフ株式会社
Type	Public K.K.
Traded as	TYO: 2217; Osaka SE:2217
Industry	Food industry
Founded	Kobe, Japan (August 8, 1931)
Founder	Fedor Dmitrievich Morozoff
Headquarters	5-3, Nishi, Koyo-cho, Higashinada-ku, Kobe, Hyōgo Prefecture 658-0033, Japan
Number of locations	952 stores (as of September 31, 2012)
Area served	Japan
Key people	Yuichi Kawakita; (Chairman); Shinji Yamaguchi; (President)
Products	Pudding; Cheese cake; Chocolate; Cookies; Baked sweets; Ice cream;
Services	Confectionery manufacturing and selling; Candy retail stores; Cafe shops; Restaurants;
Revenue	US$ 271.48 million (FY 2013) (¥ 27.92 billion) (FY 2013)
Net income	US$ 4.56 million (FY 2013) (¥ 469.81 million) (FY 2013)
Number of employees	749 (as of September 31, 2012)
Website	Official website (in Japanese)
	Footnotes / references; [1][2][3]

Morozoff Limited (モロゾフ株式会社, Morozofu Kabushiki Gaisha) is a confectionery and cake company headquartered in Kobe, Japan. Since its founding in 1931 by Fedor Dmitrievich Morozoff, a white emigre from Russia, Morozoff has grown and now has 952 restaurants and cafes across Japan.

Morozoff is also well known in Japan as the company that first introduced Valentines Day to the nation. In 1936 it ran an advertisement in the Japan Advertiser (a publication catering to foreigners) with the phrase, “For your Valentine, Make A Present of Morozoff’s Fancy Box Chocolates”.[4] However, it wasn't until after World War II in the 1950s and 60s when the department stores and other manufacturers caught on that Valentines Day truly became a national phenomenon.[5][6]

Morozoff Jewel Chocolate

References

"Company Profile". Bloomberg L.P. Retrieved August 23, 2014.
"Company Snapshot". Bloomberg Businessweek. Retrieved August 23, 2014.
"Morozoff Financials". Financial Times. Retrieved August 23, 2014.
Yamazaki, Mariko. "How Valentines Day Started in Japan".
Gordenker, Alice (March 21, 2006). "So, what the heck is that? – White Day". Japan Times. Retrieved June 30, 2007.
Katherine Rupp (2003), Gift-giving in Japan: cash, connections, cosmologies (illustrated ed.), Stanford University Press, pp. 149–151, ISBN 0-8047-4704-0

External links

Morozoff Limited official website (in Japanese)

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[1] "Company Profile". Bloomberg L.P. Retrieved August 23, 2014.

[2] "Company Snapshot". Bloomberg Businessweek. Retrieved August 23, 2014.

[3] "Morozoff Financials". Financial Times. Retrieved August 23, 2014.

[4] Yamazaki, Mariko. "How Valentines Day Started in Japan".

[5] Gordenker, Alice (March 21, 2006). "So, what the heck is that? – White Day". Japan Times. Retrieved June 30, 2007.

[6] Katherine Rupp (2003), Gift-giving in Japan: cash, connections, cosmologies (illustrated ed.), Stanford University Press, pp. 149–151, ISBN 0-8047-4704-0